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How To Add Audiences In Standard Google Shopping Campaigns
Google Shopping Audiences allows you to retarget customers that have already clicked on your ad by assigning a bid adjustment to bid higher than you usually would. Ok I can hear all of you already saying another Google scheme to get more money out of my pocket. Well yes and no. And here is why there
Use Google Shopping Insight For Creating Better Ads
Google has launched a great new feature which allows you to see what is most popular between products, brands, regions, device and seasons. Currently it is still in beta and only available for the US with around 5000 products. This tool allows you to easily make more decisive decisions. Lets dive in and see what
Google Merchant Assortment Report
All Merchants can now discover the top 100 products that are currently not being sold in your data feed, this allows you to quickly identify what is selling on Google Shopping which you currently have not listed. Where is the Assortment Report? The assortment report is located inside your Google Merchant account where you can see
Google Shopping Automated Promotions Tips
Today I explain how to gain the most out of the new automated promotions feature in Google Shopping. Which attributes are collected to create the automated promotions? Unfortunately, there is no official listing other than Sale Price and Free Shipping. However, after digging deep, we have found a lot of info regarding Price Drop, which we will
Keep Google Shopping Up To Date With Inventory Updates
If you update your pricing, availability and sale price more than once a day, using the online product inventory updates allows you to update these values at a different time. Lets say we have our normal data feed that updates at midnight, but before lunch time you update the whole range with new prices and
How To Show Google Shopping Product Ratings
Google Shopping star ratings can be defined into two categories, the product ratings which we will talk in this article, and seller ratings. Both very different in nature. Seller ratings which refer to a service, require a minimum of 100 unique reviews and have an average rating of 3.5 stars while product ratings refer to the
Google Shopping Full Guide
A list of important articles to improve your Google Shopping experience and knowledge. Google Shopping Basics Website Data Feed Google Ads Extra FAQ
How To Accept Managers In Google Ads
Step 1 Login to your Google Ads Account (Formerly Google Adwords) Step 2 From the left hand menu Admin > Access and Security Step 3 Then click on Managers, under action select Accept
Google Merchant The URL is Unavailable for Claiming
In this article we cover two scenarios related to unavailable for claiming issue. These are: In both scenarios be very careful which steps you take to avoid potential loss of data, performance ora suspension. URL Claimed At A Higher Level: Sometimes, you might encounter a message that reads, “The URL has been claimed at a higher
Google Shopping Ad Group Promotions Retires in September 2015
At the end of September 2015 the Promotion field for Ad Groups will retire and will be replaced by an automated system. To continue with adding custom promotions you will need to start using Google Merchant Promotions. Google Adwords has done a test and compared the CTR between Adwords Promotions and Automated Promotions and have concluded that the
Why can’t I Sell Medication in Google Shopping US?
If you have products disapproved or you are about to attempt to upload your product data feed to Google Merchant and are unaware of the regulations than this article will guide you to the correct explanation. Google restricts the promotion of health care products and have different requirements on product categories and target countries. For this
How to write a Return & Refund Policy Page for Google Shopping
This article aims to guide the essential topics to address when drafting or revising a Return Policy page for Google Shopping. However, it is necessary to note that while this information serves as a fundamental framework, local laws and Google’s policies and guidelines should be checked. 1) Link A visible hyperlink to the return and