Google Shopping Data Feed Management Tool

Helping Merchants Improve Ranking & Publish Products To Google Merchant

Google Shopping

Key Features!

  • Easy & Free Setup
  • Products & Variants
  • Improve Ranking
  • Editing Tools
  • Custom Import Rules
  • Category Mapping
  • Expert Help
  • more features...

Over 100+ customers use FeedArmy, including:

Small Pet Select Plain T-Shirts Playboy Shop Roberto Botticelli The Jimmy Case


Free Setup

I will fully setup your data feed at no extra charge (subscription required).

Includes :

  • Product data mapping
  • Connect data feed to Google Merchant

Automatically Generates a Data Feed

Easily connect and start importing all your products. By default we assign all common attributes, no complicated mapping required.

Connect & Export :

  • Connect & Export
  • Apply Custom Import Rules
  • Apply Update Rules
  • Apply Exclude Rules

Improve Ranking

Improving your data feed quality is key to lowering your Adwords CPC and increasing Traffic. FeedArmy features a diagnostics tool that allows you to automatically detect and suggest improvements on all Google Merchant attributes.

Detects the following :

  • Policy Violations
  • Required Fields
  • Ranking improvements

Learn More

Easy Import System

Each merchant gets an initial free FeedArmy setup. Easily import products & variants from a wide selection of platforms, using pre built setups and automatic systems. Enable scheduled imports.

Including :

More Platforms

Search & Replace

With the search and replace feature you can easily use a simplified regex search functions to populate other Google Attributes. For example search for colors in the title and populate the color attribute with the matched values.

Search & Replace features :

  • Search within any attribute
  • Populate or replace any value of an attribute
  • and many more features...

Learn More

Main Products & Variants

With FeedArmy you can increase your Google Shopping equity by adding variants, adding more equity ensures more exposure and conversions.

Features :

  • Create Titles From Parent + Variant
  • Choose Optional Images

Keep Adwords Historic Ranking

If your migrating from a different plugin or management system, you can keep the historic ranking by enabling the usage of existing product ID formats.

Category Mapping

Easily map your local eCommerce platform product types or categories to Google Shopping categories. Lookup Google Shopping categories by typing a few words.


Easily exclude products in bulk, one by one or using conditions, great if you want to exclude product for when you encounter policy violations or for business decisions.

Methods :

  • Exclude in bulk by copying spreadsheet id's
  • Manually via the editor
  • Using if conditions

Learn More

Full Data Editor

Easily edit all your product info independently from your website.

Methods :

  • Independently edit products
  • Bulk edit using your favorite spreadsheet editor
  • Use search and replace automation *beta

Promotions Feed

If you have promotions on your site, such as free shipping or discounts. Than using FeedArmy's built-in system, allows you to create a promotional data feed.

Includes the following :

  • Global or Product Specific Promotions

Learn More

Supported Marketplaces

We are expanding our services to other marketplaces.

Including :

  • Google Shopping
  • Google Adwords Business Data (retail)
  • eBay
  • Facebook

Learn More

Product Updates

Easily update product data manually or automated.

Features :

  • Only updates attributes you define (Enable price updates, disable title updates, etc...)
  • Manually update data
  • Automatically update data

Learn More


Apply Custom Import Rules

With FeedArmy you can easily create custom attributes, for example combine the title with vendor and variant title.

Following rules can be created :

  • Static source values
  • Combination of static values and custom values
  • If else rulesets

Learn More


Ad Preview

Visualize Google Shopping Ads.

Features :

  • Web Ads
  • Shopping Ads
  • Desktop, Tablets & Smartphones Ads

Learn More

Sub Users

Sub Users

You can invite other users to access one or multiple accounts.

Features :

  • Assign to specific accounts
  • Remove specific access

Learn More

Client Reviews

Client Review : Madeline Walsh

Fantastic addition to our google shopping campaign

Client Review : Samuel Lourcey

Feedarmy has been awesome. We've tried 6+ different data feed solutions and Feedarmy was the best!

Client Review : Mohammed Kan

Easy to use software by an exceptional developer

Client Review : Marlena Dupelle

Emmanuel is very helpful and he is with you in every step of the process. We are very happy with the quality and the communication and we will continue working with feedArmy.

Client Review : Amad A

Outstanding experience!

Client Review : Saf K

Excellent Service and feed army is an excellent product. Would recommend to anyone who wants to utilise google shopping

Experience the power of FeedArmy!

Request 30 day Trial

FeedArmy is a Google Certified Partner

What is it?

Google Partner is Google's platform for agencies and online marketing professionals who want to get the most out of there relationship with Google.
FeedArmy takes Google Shopping and Adwords Marketing seriously.

Why does it matter?

It means that FeedArmy is trusted by Google and that clients can trust FeedArmy, too. This gives FeedArmy a range of benefits, including access to the latest online marketing technologies and industry research.

View FeedArmy's Google Partner Certificate

Need a Google Shopping Specialist?

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