Google Shopping Data Feed Management Tool

Helping Merchants Improve Ranking & Publish Products To Google Merchant

Google Shopping

Key Features!

  • Improve Ranking
  • Import
    • Shopify
    • Woocommerce
    • Magento
    • XML
    • CSV
    • & more...
  • Products & Variants
  • more features...

Over 100+ customers use FeedArmy, including:

Black Plain T-Shirts Playboy Shop Roberto Botticelli Damart


Improve Ranking

Improving your data feed quality is key to lowering your Adwords CPC and increasing Traffic. FeedArmy features a diagnostics tool that allows you to automaticly detect and suggest improvements on all Google Merchant attributes.

Detects the following :

  • Policy Violations
  • Required Fields
  • Ranking improvements

Learn More

Easy Import System

Each merchant gets an initial free FeedArmy setup. Easily import products & variants from a wide selection of platforms, using pre built setups and automatic systems. Enable scheduled imports.

Including :

More Platforms

Search & Replace

With the search and replace feature you can easily use a simplified regex search functions to populate other Google Attributes. For example search for colors in the title and populate the color attribute with the matched values.

Search & Replace features :

  • Search within any attribute
  • Populate or replace any value of an attribute
  • and many more features...

Learn More

Main Products & Variants

With FeedArmy you can increase your Google Shopping equity by adding variants, adding more equity ensures more exposure and conversions.

Features :

  • Create Titles From Parent + Variant
  • Choose Optional Images

Keep Adwords Historic Ranking

If your migrating from a different plugin or management system, you can keep the historic ranking by enabling the usage of existing product ID formats.

Features :

  • Using the import rules to change the product id

Category Mapping

Easily map your local eCommerce platform product types or categories to Google Shopping categories. Navigate through Google's Taxonomy list.

Available for :


Easily exclude products in bulk or one by one, for when you encounter policy violations or for business decisions.

Methods :

  • Exclude in bulk by copying spreadsheet id's
  • Manually via the editor

Learn More

Full Data Editor

Easily edit all your product info independently from your website.

Methods :

  • Independently edit products
  • Bulk edit using your favorite spreadsheet editor
  • Use search and replace automation *beta

Promotions Feed

If you have promotions on your site, such as free shipping or discounts. Than using FeedArmy's built-in system, allows you to create a promotional data feed.

Includes the following :

  • Global or Product Specific Promotions

Learn More

Supported Marketplaces

We are expanding our services to other marketplaces.

Including :

  • Google Shopping
  • Google Adwords Business Data (retail)
  • eBay
  • Facebook

Learn More

Product Updates

Easily update product data manually or automated.

Features :

  • Only updates attributes you define (Enable price updates, disable title updates, etc...)
  • Manually update data
  • Automatically update data

Learn More


Apply Custom Import Rules

With FeedArmy you can easily create custom attributes, for example combine the title with vendor and variant title.

Following rules can be created :

  • Static source values
  • Combination of static values and custom values
  • If else rulesets

Learn More


Ad Preview

Visualize Google Shopping Ads.

Features :

  • Web Ads
  • Shopping Ads
  • Desktop, Tablets & Smartphones Ads

Learn More

barcode lookup

Bar Code Look Up (GTIN)

Find missing bar codes.

Features :

  • EAN
  • UPC

Learn More

Experience the power of FeedArmy!

FeedArmy Subscription Pricing Table

* Available on selected platforms

** Must be applied within 14 days of account creation and spend | $25 or £25 or A$25 | Please contact for other countries

FeedArmy is a Google Certified Partner

What is it?

Google Partner is Google's platform for agencies and online marketing professionals who want to get the most out of there relationship with Google.
FeedArmy takes Google Shopping and Adwords Marketing seriously.

Why does it matter?

It means that FeedArmy is trusted by Google and that clients can trust FeedArmy, too. This gives FeedArmy a range of benefits, including access to the latest online marketing technologies and industry research.

View FeedArmy's Google Partner Certificate

Need a Google Shopping Specialist?

Contact FeedArmy