Helping Merchants Improve Ranking & Publish Products
To Google Shopping

Over 100+ customers use FeedArmy, including:

Playboy Shop
The Jimmy Case

Key Fundamentals Towards Success

Setting up a successful advertising campaign starts at the core.

Data Feed

A high quality and complete data feed, is the basis of your advertising ranking.


Setting up & maintaining an affective shopping campaign is key to increased sales & return of investment.


Increase conversions by improving your website quality, trust factor & checkout.

Application Main Features

FeedArmy helps with all existing feed setups, however, you can also use FeedArmy as your dedicated data feed tool, if your existing one does not fulfill your requirements.

  • Free Feed Setup

    When you subscribe to any package a full free setup is included. *Excluding manually editing data

  • Import Main & Variant Products

    By default all eCommerce platforms will import variants, allowing you to increase your equity.

  • Import Rules

    With FeedArmy you can easily create custom attributes, for example, create a title using both brand + title + color. Or use if conditions to create rules.

  • Features

    • Extract source values
    • Use a combination of static values and custom values
    • Setup if conditions
  • Manual Editor

    Easily edit all your product info without affecting or changing your website information. You can also edit each marketplace without affecting one another.

  • Features

    • Independently edit products
    • Bulk edit using your favorite spreadsheet editor
    • Multi-filter options
  • View more

  • Automatic

    Easily connect and start importing all your products. By default all common attributes are pre-mapped, and data feeds generated.

  • Features

    • Connect & Export
    • Apply Custom Import Rules
    • Apply Update Rules
    • Apply Exclude Rules
  • Increase Ranking

    Improving your data feed quality is key to lowering your Google Ads CPC and increasing Traffic. FeedArmy features a diagnostics tool that allows you to automatically detect and suggest improvements on all Google Merchant Center attributes.

  • Features

    • Policy Violations
    • Required Fields
    • Ranking improvements
  • View more

  • Search & Replace

    With the search and replace feature you can easily use a simplified regex search functions to populate or replace other attributes or words. For example, search for colors in the title and populate the color attribute with the matched values.

  • Features

    • Search within any attribute
    • Populate or replace any value of an attribute
  • View more

  • Category Mapping

    Easily map your local eCommerce platform product types or categories to Google Shopping categories or any other supported channel. Easy lookup categories by typing a few words.

  • Supported

    • Google Merchant Center
    • Pricerunner
    • Admarkt
    • & more
  • Exclude Rules

    Easily exclude products in bulk, one by one or using conditions, great if you want to exclude products for when you encounter policy violations or for business decisions.

  • Features

    • Exclude in bulk by copying spreadsheet id's
    • Manually via the editor
    • Using if conditions
  • View more

  • Product Updates

    Easily update product data manually or using a daily automatic fetch.

  • Features

    • Only update attributes you define (Enable price updates, disable title updates, etc...)
    • Manually update data
    • Automatically update data
  • View more


Knows Google Ads and Google Merchant Center

Emmanuel Flossie is a Google Certified Partner
& Gold Product Expert

What is it?
Google Partner is Google's platform for agencies and online marketing professionals who want to get the most out of there relationship with Google. Emmanuel takes Google Shopping and Google Ads marketing seriously.

Why does it matter?
It means that Emmanuel is trusted by Google and that clients can trust Emmanuel, too. This gives Emmanuel a range of benefits, including access to the latest online marketing technologies and industry research.

If you do not have an existing data feed or your current system does not allow you to improve your ranking, then using FeedArmy is your solution.

To rank in Google Shopping or any other channel, editing your data values is key to success. Most if not all other application will not allow you to edit your data as much as you can with FeedArmy. From using import rules to manually editing every attribute on a product by product basis.

Google Shopping has a very complex policy requirement which is updated frequently, learning everything yourself or even with trial and error can lead to your Google Merchant Center account being suspended. Even checking your feed every week for issues, is a big task.

Instead of letting you get a headache, why not leave all the complexity over to a specialist, making sure your feed is 100% correct. Emmanuel will also make sure that any future policies, requirements or improvements are implemented. Allowing you to stay ahead of your competitors.

FeedArmy is run by Emmanuel Flossie whom has over 10 years experience in eCommerce advertising, he has built up a great amount of knowledge. The foundation of experience started in the UK, where he worked for over 8 years.

He is also a Gold Product Expert at Google's Official advertising forum, which is granted to individuals who have expressed knowledge in Google Ads & Merchant Center and have a helping mentality.

Don't need a management service? That's OK, Emmanuel offers a full consultation and explanation on what needs to be improved to achieve your goals.

Some numerical data in the last 12 months


managed advertising spend


application users


current managements


happy new clients

The core focus is to help merchants advertise their products on Google and other channels.

I need help

Emmanuel is one of the highly ranked Google Product Experts

Premier Partner

Gold Product Expert 2018

Gold Product Expert 2019

Great videos to get you started.

Clients That Left A Review

With so many clients, there are also many great reviews!.

Sorin T.

After trying a few similar products out there we decided to stick with FeedArmy. Simple but brilliant! Emmanuel is our go-to man when we have a problem and he will always come up with the best solution which works for our business! Thank you for being part of the team!

Source Website

Adam C.

We would have no hesitation in recommending FeedArmy. We've worked with a number of external online advertising agencies over the years with varying degrees of success. However, from day one working with Emmanuelle and FeedArmy has been a joy.

Source Website

Daniel S.

The best company in Google Ads Shopping software and support. Smart people. Software that works well. Great dedicated support.

Source Website

Renee D.

Emmanuel is very helpful and he is with you in every step of the process. We are very happy with the quality and the communication and we will continue working with feedArmy.

Source Website

Chris B.

Emmanuel was easy to work with and ripped through the project quickly. Highly recommend if you need help setting up or auditing Google Shopping campaigns.

Source Website

John B.

Excellent Service. Emmanuel is highly responsive and really knows what he is doing. He explains clearly and slowly and responds to emails in a very timely manner bearing in mind he is in a very different time zone.

Source Website

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