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checkout_link_template a New Google Merchant Center Attribute

checkout_link_template a New Google Merchant Center Attribute

Back in May of 2023, Google tested quick checkout buttons on shopping listings for Shopify users. This feature was only available when using the Google Shopping & YouTube app. Now, Google has officially launched the new attribute named checkout_link_template. What does it do? The checkout link template allows merchants to direct consumers directly to the …

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Google Merchant Center Publicly Added Virtual Model Link Attribute

Google Merchant Center Publicly Added Virtual Model Link Attribute

A new attribute has been officially added to Google Merchant Center, the virtual_model_link, released as a feature for the manufacturer merchant center many years ago, as most merchants don’t use the manufacturer center. This is an excellent addition for Google Merchant Center users. Virtual model links show your products in augmented reality (AR) or 3D. AR …

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Google Piloting Product Studio an AI Imaging Tool in the Shopify Google Channel App

Google Piloting Product Studio an AI Imaging Tool in the Shopify Google Channel App

A few months ago Google demonstrated AI powered image enhancement options in Google Merchant Center Next. Now this function will become available in the Shopify Google Channel App. However as of writing it is stil in beta, and on an invite only basis. Quote: Product Studio is a new suite of free, AI-powered tools that …

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New Feature, Create Collections From Multiple Products For Google Shopping

New Feature, Create Collections From Multiple Products For Google Shopping

Google has just released a new feature that allows you to create collections by combining multiple products.This allows Google to use all its submitted data, meaning the assets, to enrich product data further. According to Google will increase product performance. Benefits of Collections Collections are devised to associate various products with other creative assets, such …

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Google Silently Re-Enabled Free Shopping Listing, Cry With Joy?

Google Silently Re-Enabled Free Shopping Listing, Cry With Joy?

Since March 2023, many merchants reported a significant drop in free shopping traffic, sparking considerable discussion within the Shopify community. The issue’s magnitude was so extensive that I contacted community managers with Google Ads for further insight. Regrettably, the feedback received was less than ideal – they asserted that the service in question was a complimentary, …

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Google Launches Automated Discounts Feature for Google Shopping After Extensive Beta Testing

Google Launches Automated Discounts Feature for Google Shopping After Extensive Beta Testing

Google has finally released its highly anticipated Automated Discounts for Google Shopping feature. This feature has been meticulously tested and refined in beta for over three years. The fundamental purpose of Automated Discounts is to optimize your conversion rates and save you significant time that would otherwise be spent manually analyzing data to determine the …

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New Google Merchant Center Destination Cloud Retail

New Google Merchant Center Destination Cloud Retail

As of June 18, 2023, I have identified a new destination feature within the Google Merchant Center: Cloud Retail. The introduction of this feature is designed specifically to Google Cloud Projects capable of leveraging Google Cloud Retail V2. Designed as a repeated field, it is tailored for engaging with the Cloud Retail destination. Upon activation …

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Google Unveils New & Updated Policies for 2023

Google Unveils New & Updated Policies for 2023

Google has officially announced a series of new policies and updates that are effective immediately and forthcoming later this year. These updates aim to streamline operations for vendors, enhance user experience and maintain regulatory compliance across various regions. New Shipping Requirements Effective from June 2023 Effective June 2023, Google expanded its shipping policy to cover …

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