News

Google has launched passkeys for Google Merchant Center, rolling out starting October 29, 2026. Sensitive actions in your account will now need a passkey confirmation, which makes it much harder for a hacker to take over your account. In this article, I’ll explain what passkeys are, how to set them up, the annoyances you can

If you send a Google Shopping feed to Canada and you sell electronics or household appliances, there’s a new attribute you should add: warranty. Google added it in October 2026 so merchants can show the legal warranty duration that Quebec now requires next to the price. In this article, I’ll explain who this affects and

Product videos you submit to Google Merchant Center are currently stuck in “preview processing”, and they never actually play on your listings. This affects both YouTube links and videos hosted on your own website. Someone in the community spotted this, and that person is Joey Bidner. Joey is a great guy who knows quite a

Google Merchant Center added a new optional subattribute for merchants listing vehicles. This new subattribute is for the Installment attribute. You can now add the maximum distance the vehicle can be driven per year under the financing or leasing contract without adding any additional per-kilometer or per-mile charges. This attribute is only optional for the

Starting 31st January 2027, Google requires all product images to be at least 500 pixels by 500 pixels. It used to be 200 / 300 pixels, depending on the niche of products. While Google explains that you will get a warning in Google Merchant Center about which images are flagged for being too small, we

Today I want to talk about something that Barry Schwartz picked up on recently, Google has made some improvements to how it handles situations where Googlebot can’t access your website for Google Merchant Center. Barry shared a post with all the changes nicely screenshotted, so definitely go and follow him and check out his site,

Hello everyone! I’ve got some genuinely good news to share today, and it’s about something that’s been causing a lot of confusion (and a fair bit of stress) for Shopify merchants going through the move from the Content API to the Merchant API. If you’ve been following along, you’ll know we originally flagged that product

Google has quietly rolled out an important update to Custom Labels in Google Ads, and if you’re running Demand Gen campaigns, this one’s for you. What Changed? Custom Labels in Google Ads have traditionally been available for Performance Max and Standard Shopping campaigns. But as of now, Google has expanded support to include Demand Gen

May 2026, and this one’s for a part of the market that’s been waiting a long time. If you sell ATVs, UTVs, RVs, travel trailers, or campers in the US, Google just opened the door to one of the most powerful lower-funnel ad formats on the platform. Vehicle Ads are expanding, and it’s a big

A few weeks ago, I covered the product landing page requirements from Google and mentioned that a grayed-out button for out-of-stock products was required. Well, Google has updated those requirements, and it’s actually a positive change for merchants. A community member on LinkedIn flagged this and asked whether the grayed-out button would remain a strict