News

May 2026, and this one’s for a part of the market that’s been waiting a long time. If you sell ATVs, UTVs, RVs, travel trailers, or campers in the US, Google just opened the door to one of the most powerful lower-funnel ad formats on the platform. Vehicle Ads are expanding, and it’s a big […]

A few weeks ago, I covered the product landing page requirements from Google and mentioned that a grayed-out button for out-of-stock products was required. Well, Google has updated those requirements, and it’s actually a positive change for merchants. A community member on LinkedIn flagged this and asked whether the grayed-out button would remain a strict

If you’re running Google Shopping campaigns and your store has a minimum order value, this one is important. Starting 30th September 2026, Google Merchant Center will require merchants selling in the EU, UK, and Switzerland to declare their minimum order value as a product attribute. Here’s everything you need to know and how to get

If you’ve been using Google Merchant Center for a while, you’ve probably learned to pay close attention whenever Google quietly pushes out a policy update. Most of the time, these updates don’t come with any announcement, no email, no banner. They just show up in the documentation, and it’s up to you to figure out

This is no longer 100% correct, find the updated info here: https://feedarmy.com/kb/google-updated-product-landing-page-requirements-heres-what-changed/ Hey everyone, it’s Emmanuel here from FeedArmy, and I want to talk about a new Google Merchant Center policy update that just dropped, and it’s a big deal for pretty much every online store out there. The update is around product landing page

Hey everyone! If you’re managing vehicle listings in Google Merchant Center, you’ll want to pay close attention to this update. Google has introduced a new value for the availability attribute in Google Merchant Center, specifically aimed at vehicle listings. The new value is called “build to order”, and it’s a game-changer for dealers and sellers who carry vehicles

If you’ve recently logged into your Shopify store and noticed a new “Smart Data Protection” feature, you’re not alone. A lot of merchants have been asking questions, and some have been panicking, about what this change means for their advertising data. Let’s break it all down so you know exactly what’s happening and what (if

If you’re running Google Ads, especially if you’re managing a multi-client account (MCC), listen up. What I’m about to share could save you from losing hundreds of thousands, or even millions of dollars. Over the past year, I’ve witnessed something deeply concerning in our industry. Merchants and agencies are getting hacked left and right, and

Today I want to talk about an important email that most merchants have recently received regarding the migration from Google’s Content API to the new Merchant API. This is a critical update that affects how your Google Shopping feeds connect to Merchant Center, and there are specific deadlines you need to be aware of. What’s

Google has just rolled out some exciting updates to its Shopping promotion policies, and I’m here to break down exactly what this means for your e-commerce business. As of January 7th, 2026, these changes open up new opportunities, especially for merchants running subscription-based models. What’s Changed in Google’s Promotion Policy? Starting this month, Google Shopping