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Google has rolled out a significant update to its product title policy in Google Merchant Center, and if you’re managing Shopping Ads, you’ll want to pay close attention. What’s Changed? Google now recommends (and may soon require) that merchants prepend the product’s brand name to the beginning of the product title, particularly when the brand […]

Google Merchant Center has just introduced an exciting new feature, AI-powered product search filters. This update makes it easier for merchants to gain deeper insights into their product data and take smarter action to improve their ad performance. Here’s everything you need to know about this powerful new tool. What Is the New “Search for

Google has released a highly anticipated update to its Demand Gen ads: Checkout Links are now officially supported. This feature was previously available only in Performance Max and Standard Shopping campaigns — but as of April 24, 2025, U.S. advertisers using Demand Gen ads can now send users directly to the checkout page, bypassing the

As of April 2025, Google has rolled out important updates to its Merchant Center policies affecting the Energy Efficiency Class and the newly introduced Certification attribute. These changes impact how merchants must present energy-related product data, especially for advertisers targeting specific regions such as the European Union (EU), United Kingdom (UK), Switzerland, and Norway. What’s

Google has introduced new updates to the price attribute policy for Merchant Center users, clarifying how pricing—especially discounted or promotional pricing—should be presented in product data feeds and on landing pages. The new policy is to improve the user experience by ensuring pricing consistency across ads and websites and simplifying policy compliance for merchants. Key

Google recently updated its shipping policy in Google Merchant Center, allowing merchants to set the minimum handling time to 0 days. This change will significantly improve consumer decision-making and increase potential conversions. What Has Changed? Previously, the minimum handling time you would set in your Merchant Center shipping settings was 1 day, even if you

In a recent update from Google Merchant Center, advertisers should note two important changes related to the condition attribute—especially if they’re running ads across YouTube surfaces or promoting vehicle listings. 1. Condition Attribute No Longer Shown on YouTube Surfaces Previously, the condition attribute (e.g., new, used, refurbished) was excluded from showing certain ad types like

A Major Update to the Certification Attribute Google has introduced an update to the certification attribute within the Google Merchant Center, streamlining the process of submitting Energy Efficiency and CO2 data for products. Previously, merchants had to manually retrieve this information from external databases, which was time-consuming and inefficient, particularly for businesses with large inventories.

After nearly six months of frustration, Google has finally restored a crucial feature to Google Merchant Center—filtered product downloads. Previously, merchants could not download only a specific selection of products based on applied filters when using Google Merchant Center Next. Instead, they were forced to export their entire product feed and manually sift through the

There needs to be more clarity about a new popup that appears in Google Merchant Center before you can request a review when you are suspended. In a previous video, I explained that it’s potentially going to be the last review you can request. For a few weeks now, I have confirmed that it is