The client wanted to migrate there shopping feed to FeedArmy and as a secondary request, they wanted me to manage their account. They wanted to keep a reasonable sales volume and move away from there self-management setup and let me improve there advertising.
Migrate data feeds and implement advanced shopping campaign while keeping a cost per conversion of $17.
Resolve data feed issues and set up an advanced shopping campaign. Here it was a monthly improvement, as you can see in the graph, the sales went up every month while keeping the cost per conversion under $17 until January 2019 (Goal 2)
After December 2018, sales cost increased and sales volume dropped, the Christmas period had an effect. To keep the momentum going, we concluded to test new areas with a larger total budget and higher cost per conversion target.
With a higher cost per conversion, I could start bidding higher for brand awareness, as this will result in more sales in the long term and short term. I achieved this by increased bidding on relevant search terms in the shopping campaign, creating showcase ads and implementing text ads. By doing this, I increased sales by 30%
Achieving the clients goals time over time, gives me great satisfaction