Everything About Google Shopping
Checkout Links Now Available in Demand Gen Ads (US only)
Google has released a highly anticipated update to its Demand Gen ads: Checkout Links are now officially supported. This feature was previously available only in Performance Max and Standard Shopping campaigns — but as of April 24, 2025, U.S. advertisers using Demand Gen ads can now send users directly to the checkout page, bypassing the
Google Merchant Center Updates Energy Efficiency Class & Certification Attributes (April 2025)
As of April 2025, Google has rolled out important updates to its Merchant Center policies affecting the Energy Efficiency Class and the newly introduced Certification attribute. These changes impact how merchants must present energy-related product data, especially for advertisers targeting specific regions such as the European Union (EU), United Kingdom (UK), Switzerland, and Norway. What’s
Google Updates Price Attribute Policy in Merchant Center (April 2025)
Google has introduced new updates to the price attribute policy for Merchant Center users, clarifying how pricing—especially discounted or promotional pricing—should be presented in product data feeds and on landing pages. The new policy is to improve the user experience by ensuring pricing consistency across ads and websites and simplifying policy compliance for merchants. Key
Shipping Business Days Attributes Now Supported in Data Feeds
Google has recently introduced a helpful update to Google Merchant Center that brings greater flexibility to managing shipping details—primarily through product data feeds. Previously, merchants were limited in defining handling and transit times, particularly when their business days didn’t align with the default Monday–Saturday schedule. With the release of new attributes, you can specify business
New Google Shopping Marketing Content Feature
Google has just rolled out a new feature that could significantly enhance your brand’s appearance on Shopping listings—and it all starts with your marketing emails. As of April 3rd, Google Merchant Center will automatically collect marketing content from your website, emails, social media, and other promotional materials to enhance your listings across Search, the Shopping
How to Remove Draft Campaigns in Google Ads (Quick Guide)
If you’ve ever worked with Google Ads, you might have noticed an odd occurrence: a draft campaign is listed even though the counter says “0” drafts in progress. It’s a minor issue that can be confusing—especially if you’re trying to keep your account tidy and organized. In this article, I’ll explain how to identify and
Google Merchant Center Update, Minimum Handling Time Can Now Be Set to 0
Google recently updated its shipping policy in Google Merchant Center, allowing merchants to set the minimum handling time to 0 days. This change will significantly improve consumer decision-making and increase potential conversions. What Has Changed? Previously, the minimum handling time you would set in your Merchant Center shipping settings was 1 day, even if you
Google Merchant Center Condition Attribute Changes March 2025
In a recent update from Google Merchant Center, advertisers should note two important changes related to the condition attribute—especially if they’re running ads across YouTube surfaces or promoting vehicle listings. 1. Condition Attribute No Longer Shown on YouTube Surfaces Previously, the condition attribute (e.g., new, used, refurbished) was excluded from showing certain ad types like
Decline in Google Shopping Searches 2024
I wanted to write about this because of Spark Toro’s article by Rand Fishkin. Rand wrote an article about the growth in Google search despite new tools such as ChatGPT. What surprised me in this article is the decline of Google shopping, with 12.07% less traffic in 2024 compared to 2023. Rand’s analysis is based