Learn More About Advertising

Great Articles

Customer Support Info For Google Merchant Center
Emmanuel Flossie

New Customer Support Info For Google Merchant Center

Google has added a new feature in Google Merchant Center Next, you can select your preferred contact method alongside tagging if you support live chat or bot support. You can edit your business information by going to Google Merchant Center Next > Business Info > Edit Business Info Live chat and chatbot support Enabling one

Read More »
Buy on Google for YouTube
Emmanuel Flossie

Buy on Google for YouTube

Update 25th October 2023, Hiroki Tanaka discovered that Buy on Google for Youtube will also be removed. As per the official documenation. In July 2023, Google announced a significant change to its e-commerce model. Initially, I read that the “Buy on Google” feature would no longer be available. Fast forward to September 2023, and the

Read More »
2nd Mehod For Adding Checkout Link To Your Products on Google Free Shopping
Emmanuel Flossie

2nd Mehod For Adding Checkout Link To Your Products on Google Free Shopping

Just two weeks ago, I mentioned that you could add the checkout link in your data feed for free shopping listings. Now, you can enable the feature within Google Merchant Center. However, the feature is not very customizable regarding adding specific identifiers. This feature only allows you to add the product ID value as the identifier. For

Read More »
checkout_link_template a New Google Merchant Center Attribute
Emmanuel Flossie

checkout_link_template a New Google Merchant Center Attribute

Back in May of 2023, Google tested quick checkout buttons on shopping listings for Shopify users. This feature was only available when using the Google Shopping & YouTube app. Now, Google has officially launched the new attribute named checkout_link_template. What does it do? The checkout link template allows merchants to direct consumers directly to the

Read More »
Emmanuel Flossie

How To Convert Google Merchant Center Next to Google Merchant Center Classic?

The latest iteration, Google Merchant Center Next, is still in beta. And while any update or overhaul of a system brings potential improvements, there can also be some drawbacks. Key Features Missing in Google Merchant Center Next Google Merchant Center Next, despite its advancements, lacks several features that were previously available and critical for optimizing

Read More »
Sexual Interests in Personalized Advertising a New Google Merchant Center Warning
Emmanuel Flossie

Sexual Interests in Personalized Advertising a New Google Merchant Center Warning

August has witnessed a flurry of new policy flags from Google, with the introduction of “Inappropriate Image (Discovery and/or Demand Gen Ads)” and “Inappropriate Text (Discovery and/or Demand Gen Ads).” Recently, Google unveiled another policy warning titled “Personalized advertising: Sexual interests.” Similar to the previous warnings about inappropriate images or text, the current issue highlights

Read More »
Google Merchant Center Publicly Added Virtual Model Link Attribute
Emmanuel Flossie

Google Merchant Center Publicly Added Virtual Model Link Attribute

A new attribute has been officially added to Google Merchant Center, the virtual_model_link, released as a feature for the manufacturer merchant center many years ago, as most merchants don’t use the manufacturer center. This is an excellent addition for Google Merchant Center users. Virtual model links show your products in augmented reality (AR) or 3D. AR

Read More »
How To Fix Inappropriate Image Discovery and-or Demand Gen Ads
Emmanuel Flossie

How To Fix Inappropriate Image (Discovery and/or Demand Gen Ads)

There seems to be an error with this warning. Based on Google’s historical approach to launching new features, this could be a misconfiguration with Google’s bot. This can also flag a similar waning named: Inappropriate image (YouTube Shopping Ads) In Google Merchant Center Next, the new UI version shows up as Invalid attribute value [image

Read More »
New Feature, Create Collections From Multiple Products For Google Shopping
Emmanuel Flossie

New Feature, Create Collections From Multiple Products For Google Shopping

Google has just released a new feature that allows you to create collections by combining multiple products.This allows Google to use all its submitted data, meaning the assets, to enrich product data further. According to Google will increase product performance. Benefits of Collections Collections are devised to associate various products with other creative assets, such

Read More »
Google Merchant Center Misrepresentation Tips
Emmanuel Flossie

Google Merchant Center Misrepresentation Tips

Today, we delve into an essential topic with significant implications for avoiding or resolving misrepresentation. The term ‘misrepresentation’ refers to any inconsistencies in the trust-related signals communicated by your business which do not align with your actual physical operations. These inconsistencies could stem from several issues. For instance, if the physical location of your business

Read More »
Google Silently Re-Enabled Free Shopping Listing, Cry With Joy?
Emmanuel Flossie

Google Silently Re-Enabled Free Shopping Listing, Cry With Joy?

Since March 2023, many merchants reported a significant drop in free shopping traffic, sparking considerable discussion within the Shopify community. The issue’s magnitude was so extensive that I contacted community managers with Google Ads for further insight. Regrettably, the feedback received was less than ideal – they asserted that the service in question was a complimentary,

Read More »