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The Importance of Logos on Google Shopping, Increase Performance Part 2
Emmanuel Flossie

The Importance of Logos on Google Shopping, Increase Performance Part 2

Your logos are an easily overlooked part of Google Shopping. Did you know that your favicons are used in Google Shopping listings? I didn’t. In this short part 2 on improving your shopping performance, I explain why it is important. When I first looked at the shopping results for baby sunglasses in Australia, the free

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Emmanuel Flossie

Why Am I Not A Super Admin Of My Own Google Merchant Center Next Account

Since migrating from Google Merchant Center Classic to Google Merchant Center Next, the person who clicked the migration button has magically become the super admin. That is not the expected behavior. For example, I manage many accounts and do all day-to-day tasks for my clients, including migrating accounts. In these cases, my clients need to

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Emmanuel Flossie

Fix Invalid format for sub-attributes [product detail]

As of July 24, 2024, the Google and Youtube app has had issues submitting product detail attributes.You might of noticed an error in Google merchant center showing Invalid format for sub-attribute [product detail] There are two ways to resolve the issue. Option 1 Using feed rules to clear the attribute, the downside is that you

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Increase Ranking & Improve Performance For Google Shopping Part 1
Emmanuel Flossie

Increase Ranking & Improve Performance For Google Shopping Part 1

I will start a series of articles and videos exploring improvements you can implement in your business, Google Merchant Center & Google Ads; this will be the first part. For this topic to be effective, you need to ensure that all out-of-stock products are kept in the data feed. The details I explain below will

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Emmanuel Flossie

Google Now Tracks Attribution Across Free Listings & Search Web

In the upcoming months, Google Merchant Center will begin tracking more conversion events beyond those attributed to clicks on Shopping free listings. This expansion includes tracking conversions from clicks on Search web results and other sources. Google has made this change to provide better reporting on conversion data and to optimize the Google shopping experience

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How To Give & Get Access To Shopify Customer Events - Pixels
Emmanuel Flossie

How To Give & Get Access To Shopify Customer Events / Pixels

Shopify Customer Events are activities or interactions that a customer has with a Shopify store. These events are tracked by Shopify to help store owners understand customer behavior, improve the shopping experience, and optimize marketing strategies. Examples of Shopify customer events include: These events are essential for store owners to monitor and analyze, as they

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Why Are Google Merchant Center Supplement Feeds Separated Automatically
Emmanuel Flossie

Why Are Google Merchant Center Supplement Feeds Separated Automatically

Starting in June 2024, Google Merchant Center will make a necessary adjustment, such that supplement feeds connected to multiple primary feeds will be separated into different listings. This change impacts several merchants, notably those aiming at various countries using similar language. Usually, these merchants improve their product data using one Google Sheet tagged with numerous

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A Guide To Google Shopping Annotations
Emmanuel Flossie

A Guide To Google Shopping Annotations

With so many annotations, it’s easy to get lost in what you must do to apply them. An annotation on Google shopping ads or free listings is basically tags or highlights that show up within the product box details. Having these annotations allows you to highlight specific details so that you can separate yourself from

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Google Launched Local Inventory Ads In 23 Additional Countries
Emmanuel Flossie

Google Launched Local Inventory Ads In 23 Additional Countries

Today, Google has launched Google Shopping’s local inventory ads in over 23 extra countries. Argentina, Chile, Colombia, Finland, Greece, Hong Kong, Hungary, Indonesia, Israel, Malaysia, Philippines, Portugal, Saudi Arabia, Singapore, Slovakia, South Africa, South Korea, Taiwan, Thailand, Turkey, UAE, Ukraine, and Vietnam. What are Google Shopping Local Inventory Ads? Local inventory ads are a feature

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