Everything About Google Shopping
How to Use Google Ads Cart Data to Improve Your Product Landing Pages
Most merchants treat Google Ads as a machine that buys sales. You put money in, orders come out, and the only question is whether the return on ad spend is acceptable. But your ads are buying something else at the same time, something most advertisers throw away: information about what customers wanted versus what they
Google Ads Updates Custom Labels. Now Available for Demand Gen Campaigns
Google has quietly rolled out an important update to Custom Labels in Google Ads, and if you’re running Demand Gen campaigns, this one’s for you. What Changed? Custom Labels in Google Ads have traditionally been available for Performance Max and Standard Shopping campaigns. But as of now, Google has expanded support to include Demand Gen
How to Optimize Your Product Feed for Google AI Overviews: 8 Attributes That Actually Matter
Google’s AI surfaces are changing how shoppers find products. AI Overviews and AI Mode in Google Search are no longer future features. They are live, in use, and pull product data directly from your feed to generate answers for shoppers. If your feed is incomplete or poorly structured, your products will not show up in
Google Vehicle Ads Just Got Way Bigger. ATVs, UTVs, RVs & Non-Motorized Trailers Are In
May 2026, and this one’s for a part of the market that’s been waiting a long time. If you sell ATVs, UTVs, RVs, travel trailers, or campers in the US, Google just opened the door to one of the most powerful lower-funnel ad formats on the platform. Vehicle Ads are expanding, and it’s a big
Google Updated Product Landing Page Requirements, Here’s What Changed
A few weeks ago, I covered the product landing page requirements from Google and mentioned that a grayed-out button for out-of-stock products was required. Well, Google has updated those requirements, and it’s actually a positive change for merchants. A community member on LinkedIn flagged this and asked whether the grayed-out button would remain a strict
How to Delete a Manually Added Product in Google Merchant Center
How to Delete a Manually Added Product in Google Merchant Center If you’ve been trying to delete a manually added product in Google Merchant Center and can’t find the option, you’re not alone. This is something I get asked about a lot, so I wanted to write it up quickly to save you the frustration.
Google Merchant Center: The Pickup Cost Attribute Explained
If you are running local listings in Google Merchant Center and operate in the UK, the EU, or any EFTA country, this is something you need to know. Google has introduced a new attribute for your primary feed called the pickup cost [pickup_cost]. In this article, I will walk you through what it is, how
Google Shopping, New Minimum Order Value Attribute Required from September 2026
If you’re running Google Shopping campaigns and your store has a minimum order value, this one is important. Starting 30th September 2026, Google Merchant Center will require merchants selling in the EU, UK, and Switzerland to declare their minimum order value as a product attribute. Here’s everything you need to know and how to get
Google’s New 2026 Merchant Center Attributes. What’s Changing and Why You Should Already Know About This
If you’ve been following my content here on FeedArmy, a lot of what I’m about to cover will sound very familiar, because I’ve already talked about most of it. That’s not me being smug; that’s the whole point. The merchants who watch this space closely are already prepared, while everyone else is just now scrambling