Google Shopping Category Update

Google AdWords: Shopping campaigns affected by Google product categories update

By now you might have received an email from Google informing you that certain categories needs to be updated. If you currently have products match the categories below, you will need to update your current data feed. I recommend you update them as soon as possible. The deadline is 15 September 2015

Here is the new Taxonomy List from Google

If you are using FeedArmy as your data management tool than simple update to the latest version and alter the changes in the editor. If you are using other tools please follow there respective guidelines or request for an update.

Google Product Taxonomy

  • Google simplified many product taxonomy paths by rolling up a number of categories to their parent nodes. You no longer need to provide subcategories of:
    • Coats & Jackets
    • Shirts & Tops
    • Pants
    • Shorts
    • Swimwear
    • Handbags
    • Shoes
    • Medicine & Drugs
    • Books
    • Video Game Console Accessories
  • Most of the categories under Activewear are now included with their non-active counterparts, for example, ‘Active Skirts’ will now be found under ‘Skirts’. These categories include:
    • Active Dresses
    • Active Jackets
    • Active Leotards
    • Active Pants
    • Active Shirts
    • Active Shorts
    • Active Skirts
    • Active Tanks
    • Active Undergarments
    • Activewear Sets
  • Google added more subcategories to the verticals:
    • Food, Beverages & Tobacco
    • Mature
  • Some verticals have undergone significant rework, and you may wish to revisit your provided Google product categories for items that are part of these categories:
    • Arts & Crafts
    • Decor
    • Hardware
    • Sporting Goods
    • Motor Vehicle Parts & Accessories
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