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For three weeks now (End of November 2021), Shopify merchants that use the free Google shopping app have started complaining that barcodes are no longer getting submitted to Google Merchant Center. And you will start seeing warnings such as GTIN is required for this product or Limited performance missing product identifiers. While you do have barcodes in your Shopify account.

On the 12th of November 2021, which was less than a month ago, Google had issues with Google Shopping causing dramatic overspending. Now again on the 2nd of December 2021, automatic bidding campaigns such as ROAS or Max conversion value caused abnormal overspending. The majority of my clients encountered this issue. This issue was so

Yesterday Google released data on eligible badges. Today, Google released competitive visibility data. The new competitive visibility report allows you to view your competitor’s data, such as relative visibility, page overlay rate, and higher position. Not only that, but you can also see the top merchants’ competitive data within your target categories. Currently, it is in

We have long known that we can benefit from automated promotions, free shipping, sale price, price drops, etc. But it was hard to know which products had this automatic promotion enabled or not. Google has launched a new feature in Google Merchant Center that shows this data in Products > All Products > Eligible Badges Column.

Starting January 17, 2022, you can no longer target countries that are not enabled in Google Merchant Center. What Changed? A merchant in Google Ads could set up dynamic remarketing campaigns for different countries simply by changing the Google Ads campaign settings. With the new requirements, Google Merchant Center country targeting is now taken into

On Friday 12th of November 2021, Google was bidding 2 to 3 times higher on shopping ads. The algorithm bug was resolved on the 13th Saturday, November 2021. If you have encountered unusual high bids, contact Google Ads support to ask for a refund. According to Ads Liason, Google will contact you with more details.

After five years of contributing to the Google Ads community and helping thousands of merchants, agencies, and individuals resolve issues. Google Ads, last week, granted me Diamond status. There are only a handful of diamond experts. Among them are the original James Clemens and Moshe Avichai. Alongside the newly appointed Robert Skelton, Oscar Abad, Leandro

Some merchants have been selected to show reviews available in Google Merchant Center to show to users who visit your site on Chrome. Google’s fundamental goal is to ensure a safe and helpful environment on Chrome, allowing users to feel confident when shopping online. This means you will start seeing Chrome notifications displaying Google ratings