Everything About Google Shopping
Vehicle Ads Now Available in Australia for Google Shopping
Starting in February 2024, advertisers in Australia will have the opportunity to use vehicle ads to promote their cars on Google Shopping. This new feature will eventually be expanded to other countries as well. Vehicle ads are a type of advertisement that focuses on performance and can be seen across different channels. They are specifically designed
How To Add Bulk Price In Google Merchant Center / Shopping
Google has recently launched a new attribute named “bulk price,” designed to enable merchants to display additional pricing details for bulk purchases. This development addresses a long-standing issue faced by wholesalers who have struggled to represent bulk pricing accurately on Google’s Shopping. In the past, many merchants could not communicate that products were available at
Policy Update For Google Merchant Center (Sensitive Events)
Starting in February 2024, Google will update its inappropriate content policy. The update aims to explain the definition of sensitive events in more detail. It’s interesting to see that I reported on this policy on the 10th of January, and yesterday, on the 8th of February 2024, they repeated the same policy update and created two separate
Chinese New Year Google Advertising Tips
Relevant Keywords When crafting your ad campaigns, it’s essential to integrate keywords related to the Chinese New Year. This could include terms like “Chinese New Year Gifts”, “Lunar New Year Sale”, or more specific phrases like “Year of the Dragon” (for 2024). These targeted keywords help reach the audience looking for festive deals and gifts.
Policy Update – Product Identifiers No Longer Disapproved in Google Merchant Center
Today, on the 21st of December 2023, Google announced an update to its policy regarding Product Identifiers. Previously, Google’s policy was stringent regarding submitting product offers without barcodes. If a product was submitted indicating that a unique product identifier did not exist for a product, but there was evidence to the contrary, the offer would
New Feature: Browsing Experience In Google Merchant Center
Google has recently introduced a new feature in its Merchant Center, aimed at enriching the browsing experience for shoppers. Still in its beta phase, this new metric is a component for getting your Top Quality Badge. While it may not significantly impact earning the badge, it’s good to start working on an implementation for retailers
How To Add A Feed Label in Google Merchant Center
If you are having trouble selecting your feed in your Google Ads standard shopping or performance max campaigns using feed labels, then the issue will be due to a missing feed label value when your data feed has been setup. In this tutorial I also explain how to edit your existing feed label in Google
How To Fix Invalid Real Number Unit Pricing Measure in Google Merchant Center
As of the last week of November 2023, Google has been sending out a lot of warnings related to invalid real number [unit pricing measure] or [unit pricing base measure].It seems to me this is the data feed that is (Shopify Google & Youtube app), for some reason, submitting strange data, regardless of the reason
Attribution Model Changes in Google Merchant Center
Starting in early 2024, you can no longer choose first-click, linear, time-decay, or position-based conversion models. Only data-driven or last-click attribution models will be available when setting up conversion models from Google Analytics in early 2024. Once Google has changed your attribution model and you no longer want to use data-driven, you can change the