Great Articles

Google Ads allows you to adjust sales values for all conversion goals or store visits. This is especially helpful if you measure in store visits differently from online sales. Reference: https://support.google.com/google-ads/answer/12487857 For example, for in-store visits, you might want to add shipping prices if you offer free shipping. You can choose to add a value

This is an exciting change. Before the change, when setting up a Google Shopping campaign, you could only set up 1 country per campaign. Now you can target all feed countries within 1 country. Existing Campaigns For existing standard shopping campaigns and performance max campaigns, you can change the settings to target all feeds or

Google has yet again made changes to when products are disapproved. This is another change with many others, such as client log in, and website needs improvements that no longer get your products disapproved, but limited performance instead, which is a significant step forward in reducing the stress from not getting products active. Now products can get listed

It’s interesting how Google is catching up and allowing specific business models. For example, for a long time, Google has not allowed businesses with a login requirement to view product prices or a login requirement for purchasing an item. 8+ Years ago, I had a lot of clients, namely CCTV, where prices are not allowed

Previously when you were missing fundamental requirements, your products would get disapproved, or free listings become not eligible. As of July 2022, this is going to change. Websites that are missing basic requirements will now have a limited visibility warning instead of disapproval. That is excellent news as it means Google will not be so

Previously back in 2020, we mentioned how to enable tracking with Google Analytics Universal. In January 2022, Google enabled a feature to track conversions automatically using auto-tagging, and in May 2022, it allowed this information to be tracked in Google Analytics 4. While previously, the conversion tracking was only for clicks on listings within the shopping tab.

While browsing my favorite people to follow, such as Barry Schwartz I noticed an article regarding a new feature where brand names will slide along with ads. However, Barry mentioned he could not replicate the results. I have tested multiple countries, including the US, UK, and Australia, and could also not replicate it. However, I can repeat

Starting in June 2022, Google now allows merchants in New Zealand to promote the sale of approved non-prescription drugs (over the counter). However, you need to be certified and registered with the Ministry of Health. Reference: https://support.google.com/merchants/answer/12146422 More details: https://support.google.com/merchants/answer/6150151#newzealand