Tutorials

One of the most common issues I see merchants run into inside Google Merchant Center is accidentally submitting a local inventory feed when they don’t actually have a physical store. It sounds like a minor mistake, but it can lead to product approval warnings, limited visibility, and significant confusion. In this article, I’ll walk you […]

Google has recently made significant changes to how merchants manage their branding within Google Merchant Center. If you’ve been looking for where to upload your logo and can’t find it in the usual place, don’t worry, you’re not alone. The location has moved, and I’m here to guide you through the new process. What Has

What changed? On August 26, 2025, Google introduced expanded loyalty offerings, allowing retailers to display member-only pricing and shipping benefits on both Shopping ads and free listings. Google has also introduced a new Loyalty goal in Google Ads, enabling you to allocate budgets and bids to your highest-value customers. In Google’s example, Sephora saw a

Google has just launched a new beta feature called Brand Management in the Google Merchant Center. Unlike the familiar “brand” section where merchants upload square and rectangle logos, this new feature introduces a more structured and centralized way to manage your brand profile—similar to how Google Business Profiles work. What Is the Brand Management Feature?

If you’re running an eCommerce store on Shopify, displaying the Google Merchant Center Store Badge can help build trust with potential customers and improve your store’s credibility. This badge is available to merchants who meet Google’s quality requirements, and once enabled, it appears on free listings and shopping ads. In this guide, we’ll walk you

If you are having trouble selecting your feed in your Google Ads standard shopping or performance max campaigns using feed labels, then the issue will be due to a missing feed label value when your data feed has been setup. In this tutorial I also explain how to edit your existing feed label in Google

As of the last week of November 2023, Google has been sending out a lot of warnings related to invalid real number [unit pricing measure] or [unit pricing base measure].It seems to me this is the data feed that is (Shopify Google & Youtube app), for some reason, submitting strange data, regardless of the reason

As of the 21st of November 2023, you will notice new warnings in your Google Merchant Center diagnostics tab highlighting Non Family Safe Content issues.Non Family Safe Content refers to adult-oriented products (e.g. erotic clothing, sexual enhancers or profane content). More info: https://support.google.com/merchants/answer/6150138 How To Fix? First, identify the reason, as with all of Google’s

As of last week (mid-November 2023), you can add countries in Google Merchant Center Next using your default data feed. However, as with Google Merchant Center Classic, this setup is not recommended. Why Not? When adding countries to your default feed, you use your data feed’s default language and currency. This means if you initially

If you enable Small Business in Google Merchant Center, you can show an annotation (tag) on your products on Google Search and Google Maps. It will also show as a result in Google Search when you choose both Web Search and the Shopping Tab filters. Why Enable? Enabling that you are a small business will