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How To Add Google Shopping Conversion Annotations
Google added a new feature that allows you to display conversion annotations on your Google shopping listings, a discovery first made by Hana Kobzová on Linkedin. This feature can significantly enhance your listings, providing valuable information to potential customers. The official documentation shows that the annotations can appear on both the Search and the shopping/products tab. And
Can’t Add Shipping Details In Google Merchant Center Next When Connected Using The Shopify Google & Youtube App
As of two weeks ago, you can no longer add manual shipping rates using the Google and Youtube app in Shopify. In Google Merchant Center, you will get a message saying Shopify handles Shipping (Delivery) settings, but there is no button to add your shipping rates. Solutions? There are two ways forward. Option 1 (untested): Disconnect Shopify in the apps
You Can No Longer Remove Yourself From Google Merchant Center
Google creates a new headache by decreasing usability. While Google Merchant Center Next was built with the mindset of moving forward in user-friendly UI and functionality, this month (April 2024), Google has moved a step backward in usability by restricting the ability to unlink yourself from a Google Merchant Center account when you are a
Google Merchant Center Misrepresentation Verify Identity
Starting in March 2024, I have seen a few accounts that require you to verify your identity if you are suspended. I am unsure when this happens or in what conditions, as not all accounts require this. Identity verification is triggered when there’s a discrepancy between the user’s location and the target country. This is
Lease & Finance Options Available For Vehicle Ads in Google Shopping
Google has added a credit_type sub-attribute for the installment attribute, allowing you to specify whether the type of installment credit is lease or finance. When submitting both the price value and the installment attribute, the value for the price will be considered as full cash vehicle price. Ensure you use the Google Product Category values Vehicles
New Review ID Requirement For Product Review Feeds
Google has a new requirement for product review feeds: You need to add the review_id attribute. The review ID is a unique identifier that can be used only once, similar to a product feed, with the ID attribute unique to the product itself. Effective from 8th July 2024, Google mandates the inclusion of the review id in
Free Shipping Threshold Attribute For Google Merchant Center
There is a new way to show free shipping on your products using the free_shipping_threshold attribute. This article guides when and how to use free shipping thresholds, their formatting guidelines, and best practices for e-commerce businesses. When To Use It? If you offer free shipping at the product level based on a minimum order value,
New Title & Descriptions Requirements For AI Content in Google Merchant Center
Google Merchant Center has introduced updated guidelines for product titles and descriptions, effective April 10, 2024, to accommodate the integration of AI-generated content. These updates necessitate separating AI-generated and traditional content within your product data feeds. Failure to comply with these requirements may result in warnings or product disapprovals for incorrectly submitted AI-generated titles or
How To Fix Destination Not Working In Performance Max Campaigns
Suppose your Performance Max campaign displays an error for “destination not working” due to an updated expanded URL. In that case, updating the ad assets with the new URL may not be enough to resolve limited performance issues. Based on my experience, here’s a practical guide to address this problem. First, update your ad assets
Loyalty Program Now Available in Japan For Google Merchant Center
Google has unveiled its loyalty program for merchants operating in Japan. This new initiative, integrated into the free listings feature, empowers merchants to offer redeemable points benefits to their customers across various Google platforms, including Search, Wallet, and Maps. Merchants who list their products in Japan via free listings can now participate in this innovative
Product Studio Now Available in Australia & Canada
Great news for Australians and Canadians: Product Studio, an AI image tool, is now available in Google Merchant Center. Make sure you have understood the legal details regarding metadata in images. You can get started by going to Google Merchant Center Next
Setup Advanced PMax Campaigns Using Performance Data
By default, in Google Merchant Center, there is no way to use Pmax performance data; while Google does show the data in your reports, it does not show the data at the product level. By having PMax data on a per-product level, you can, for example, split your campaigns up between best-performing and low-performing campaigns,