Everything About Google Shopping
Your Shopify Store Could Get You Sued. And You Probably Don’t Even Know It
I want to talk about something that’s been coming up a lot with my clients lately. It’s not about Google Shopping feed errors or conversion-tracking issues; it’s about lawsuits. And I know that sounds dramatic, but hear me out: US merchants are getting hit hard right now, and most of them never saw it coming.
How to Protect Your Google Ads Account from Hackers. The New Security Feature You Need to Enable NOW
If you’re running Google Ads, especially if you’re managing a multi-client account (MCC), listen up. What I’m about to share could save you from losing hundreds of thousands, or even millions of dollars. Over the past year, I’ve witnessed something deeply concerning in our industry. Merchants and agencies are getting hacked left and right, and
How to Enable UCP Payments in Google Merchant Center: A Step-by-Step Guide
Hello everyone! Today I’m going to share something that’s not widely known yet in the Google Merchant Center community – how to enable UCP (Universal Commerce Protocol) payments for your product feed. This information isn’t publicly available in the standard Google Merchant Center documentation, but I discovered it in the developer logs for the Content
Google Merchant Center Logo Update – New Branding Location in 2026
Google has recently made significant changes to how merchants manage their branding within Google Merchant Center. If you’ve been looking for where to upload your logo and can’t find it in the usual place, don’t worry, you’re not alone. The location has moved, and I’m here to guide you through the new process. What Has
Google Merchant Center Migrating from Content API to Merchant API – What You Need to Know
Today I want to talk about an important email that most merchants have recently received regarding the migration from Google’s Content API to the new Merchant API. This is a critical update that affects how your Google Shopping feeds connect to Merchant Center, and there are specific deadlines you need to be aware of. What’s
Google Shopping Promotions Update: New Subscription Features and Policy Changes
Google has just rolled out some exciting updates to its Shopping promotion policies, and I’m here to break down exactly what this means for your e-commerce business. As of January 7th, 2026, these changes open up new opportunities, especially for merchants running subscription-based models. What’s Changed in Google’s Promotion Policy? Starting this month, Google Shopping
Google Merchant Center’s Automatic Import: Why It’s Still Failing in 2026
If you’ve been following my content for a while, you’ll know I’ve never been a fan of Google’s automatic import mechanics within Google Merchant Center. I’ve consistently warned against relying on this feature, and today, I’m going to show you exactly why my skepticism is justified, even in 2026. The Promise vs. The Reality Google
How to Succeed With Google Shopping During the Holiday Season (My Full Breakdown & Real-World Advice)
Google has released a new article covering best practices for succeeding with Google Shopping during the holiday season. While the information is generally useful, a lot of what’s written isn’t as transparent as it appears. Many merchants will misinterpret it, misapply the advice, or miss the parts that actually move the needle. In this article,
New Handling Cutoff Time Attribute Now Supported in Google Merchant Center Feeds
Google has quietly released a significant update to the Google Merchant Center (GMC) product data specification. The ability to submit the Handling Cutoff Time directly in your product feed. While this attribute has existed for years inside the Google Merchant Center UI, it has never been available as a feed-level input, until now. This update