Everything About Google Shopping
Google Merchant Center Logo Update – New Branding Location in 2026
Google has recently made significant changes to how merchants manage their branding within Google Merchant Center. If you’ve been looking for where to upload your logo and can’t find it in the usual place, don’t worry, you’re not alone. The location has moved, and I’m here to guide you through the new process. What Has
Google Merchant Center Migrating from Content API to Merchant API – What You Need to Know
Today I want to talk about an important email that most merchants have recently received regarding the migration from Google’s Content API to the new Merchant API. This is a critical update that affects how your Google Shopping feeds connect to Merchant Center, and there are specific deadlines you need to be aware of. What’s
Google Shopping Promotions Update: New Subscription Features and Policy Changes
Google has just rolled out some exciting updates to its Shopping promotion policies, and I’m here to break down exactly what this means for your e-commerce business. As of January 7th, 2026, these changes open up new opportunities, especially for merchants running subscription-based models. What’s Changed in Google’s Promotion Policy? Starting this month, Google Shopping
Google Merchant Center’s Automatic Import: Why It’s Still Failing in 2026
If you’ve been following my content for a while, you’ll know I’ve never been a fan of Google’s automatic import mechanics within Google Merchant Center. I’ve consistently warned against relying on this feature, and today, I’m going to show you exactly why my skepticism is justified, even in 2026. The Promise vs. The Reality Google
How to Succeed With Google Shopping During the Holiday Season (My Full Breakdown & Real-World Advice)
Google has released a new article covering best practices for succeeding with Google Shopping during the holiday season. While the information is generally useful, a lot of what’s written isn’t as transparent as it appears. Many merchants will misinterpret it, misapply the advice, or miss the parts that actually move the needle. In this article,
New Handling Cutoff Time Attribute Now Supported in Google Merchant Center Feeds
Google has quietly released a significant update to the Google Merchant Center (GMC) product data specification. The ability to submit the Handling Cutoff Time directly in your product feed. While this attribute has existed for years inside the Google Merchant Center UI, it has never been available as a feed-level input, until now. This update
NEW Google Merchant Center Update “Incentivized Reviews” Attribute Explained!
Why the Update Matters As eCommerce advertisers and feed managers, we’ve long known that review-incentivisation is a tricky area. On the one hand, offering a coupon or reward to a customer to leave feedback can boost your review volume; on the other hand, it has historically run up against policy concerns. Platforms like Trustpilot, among
New Google Merchant Center Promotion Feature, Target by Audience
Hello everyone, Emmanuel here from FeedArmy. We’ve got another exciting update from Google Merchant Center promotions! So far this year, we’ve already had two significant new features. First, Google added the option to target promotions through Google Wallet, enabling you to display offers to users who select that payment method during checkout. Then, a few
Target Top Performing Products in Promotions – New Google Merchant Center Feature
Hello everyone, and welcome back to another FeedArmy update! My name is Emmanuel, and today I’d like to discuss a new and interesting feature that has just been introduced in Google Merchant Center promotions: the ability to target your top-performing products. Previously, I demonstrated how to target different platforms, such as Google Wallet, when creating