Everything About Google Shopping
New Subscription Options for Physical Goods in Google Merchant Center
Hi everyone, it’s Emmanuel from FeedArmy. Today, I want to walk you through a big update from GMC: the introduction of physical goods subscriptions and what it means for your feed, your business model, and your product data. 📢 UPDATE — March 2026 Since this article was first published, Google has released further clarifications and
Google Clarifies Misrepresentation Policy — What Merchants Need to Know (2025 Update)
Google has recently updated its Misrepresentation policy for Merchant Center and Shopping Ads, following years of confusion and complaints from merchants about unclear enforcement. While Google’s new documentation adds more examples and some much-needed context, it still doesn’t go deep enough. So, in this article, I’ll break down what has actually changed, what hasn’t, and
Fixing Google Trusted Store Badge Issues: Merchant Center Errors & 30-Day Delay Explained
In today’s article, I’ll cover two topics related to the Google Trusted Store Badge and discuss why you might be seeing incorrect error messages in your Google Merchant Center dashboard or noticing that your store badge isn’t appearing on your website. These two issues are interconnected, and they both hinge on how Google assesses your
Google & YouTube App for Shopify Now Includes VAT in Conversion Tracking
Over the past few weeks, several Shopify merchants have noticed a change in how the Google & YouTube app reports conversion values to Google Ads. Specifically, since the beginning of September, conversion values have started to include VAT (or tax), which has confused merchants, resulting in inflated conversion reporting and inaccurate ROAS data. The Issue
Google Merchant Center Updates Product Title Policy
Google has recently updated its product title policy in Google Merchant Center, and it’s worth taking a closer look at what has changed and its implications for merchants. When reviewing the policy, I noticed that the section around brand usage in product titles has been modified. Previously, the guidance suggested that if you sell products
Google Merchant Center Promotions Update – Google Wallet & Safari Support
Today, I want to share an interesting update I came across in Google Merchant Center promotions. This feature wasn’t officially announced, but it was discovered by Gabriel Benadeti, who kindly shared a screenshot. After investigating the matter myself, I noticed some exciting additions worth discussing. A New Marketing Method – Google Wallet When you head
How to Submit a WooCommerce Google Shopping Feed to Google Merchant Center Using CTX Feed
If you’re running a WooCommerce store and want to get your products in front of more shoppers, Google Shopping is one of the best places to start. But before your products can appear in Google Merchant Center (and ultimately in Shopping Ads), you’ll need to set up a product feed. In this guide, I’ll walk
Google Updates Unit Pricing Policy for Shopping Ads and Free Listings
Google has recently rolled out a significant update to its policy on unit pricing measures, which will impact many merchants advertising through Shopping ads and free listings. What Changed? Until now, adding the unit pricing measure attribute has been mostly optional. In fact, the only place where it was consistently required was in Germany for
Google Merchant Center Suspensions & New Video Identity Verification. What Merchants Must Know
In 2025, Google doubled down on its verification processes for Merchant Center accounts. Because of widespread abuse, drop shippers, misleading storefronts, and low-quality merchants, Google is introducing stricter rules. One of the newest (and most demanding) changes is the requirement for video verification of business identity when requesting a review after suspension. This article explains: