Everything About Google Shopping
How to Submit a WooCommerce Google Shopping Feed to Google Merchant Center Using CTX Feed
If you’re running a WooCommerce store and want to get your products in front of more shoppers, Google Shopping is one of the best places to start. But before your products can appear in Google Merchant Center (and ultimately in Shopping Ads), you’ll need to set up a product feed. In this guide, I’ll walk
Google Updates Unit Pricing Policy for Shopping Ads and Free Listings
Google has recently rolled out a significant update to its policy on unit pricing measures, which will impact many merchants advertising through Shopping ads and free listings. What Changed? Until now, adding the unit pricing measure attribute has been mostly optional. In fact, the only place where it was consistently required was in Germany for
Google Merchant Center Suspensions & New Video Identity Verification. What Merchants Must Know
In 2025, Google doubled down on its verification processes for Merchant Center accounts. Because of widespread abuse, drop shippers, misleading storefronts, and low-quality merchants, Google is introducing stricter rules. One of the newest (and most demanding) changes is the requirement for video verification of business identity when requesting a review after suspension. This article explains:
Google Merchant Center Pricing Policy Update September 2025
Google has recently rolled out significant updates to its price attribute policy in Merchant Center, changes designed to improve pricing transparency and consistency across regions, particularly as various countries adapt to new import-duty regulations. Here’s what you need to know to stay compliant and competitive. 1. What’s Changed in the Price Attribute Policy? 2. Regional
Google Merchant API Update Hidden AI Text Suggestions Feature in Product Studio
Google has quietly added something exciting to the Merchant API. While the principal announcement was about transitioning from the Shopping Content API to the new Merchant API, tucked away in the documentation is a hidden feature: AI-powered text suggestions in Product Studio. At the time of writing, this is only available through the API. In
Unlock the Power of Google Shopping Loyalty Programs
What changed? On August 26, 2025, Google introduced expanded loyalty offerings, allowing retailers to display member-only pricing and shipping benefits on both Shopping ads and free listings. Google has also introduced a new Loyalty goal in Google Ads, enabling you to allocate budgets and bids to your highest-value customers. In Google’s example, Sephora saw a
Google Shopping Political Ads – What’s Changing in September 2025
1. ✅ Overview of the New Policy In September 2025, Google will update its Political Content Policy, specifically for Google Shopping ads in the European Union, aligning with EU Regulation 2024/900 (“Transparency and Targeting of Political Advertising”). Under this policy: 2. 🛑 Who Counts as a Political Actor? The policy covers: 3. ✅ Which Ads
Why Removed Products Stay in Your Google Merchant Center Account – Understanding Product Protection
If you’ve recently noticed that products removed from your feed are still showing in your Google Merchant Center (GMC) account, you’re not alone. This unexpected behavior can be puzzling, especially if your feed is correctly updated. The likely culprit? A feature called Product Protection. What Is Product Protection in Google Merchant Center? Product Protection is
What to Do After a Permanent Google Merchant Center Suspension – Can You Start Over?
If you’ve hit a wall with Google Merchant Center — your account is permanently suspended, and you’ve used up all your review requests — you might be asking yourself: “Is this the end of the road?” Not necessarily. While you cannot reuse the same business to open a new account, there is a legitimate path