The glory days of smart shopping have disappeared in 2022, but wait, you can set up a performance max campaign without any ad assets, which will only show shopping ads on Youtube, Web search and Display. How cool is that! This will allow you not to let Google automatically target Gmail, text ads and discovery. […]
This article is to explains how to upload customers to an existing list. I also have an article describing how to upload a customer list from Shopify.
In some cases, enhanced conversions may not be available to you in Google Ads. You must have the following to be able to use enhanced conversions. Sitewide tagging using Google Analytics or Google Tag Manager A conversion action using Purchase as your goal and action optimization The ability to add customer data submission, at least
Log in to Google Ads and in the top right corner click on Tools and Settings, then select Access and security. Click on the tab security and select allowed domains. Here for my clients add feedarmy.com or if you are using this guide for your clients, enter the domain name associated with your business. Navigate
Your campaigns can’t tailor dynamic ads based on user activity when the required parameter doesn’t match your feed.
If you get the below quoted message: Fix your audience source that’s sending a required parameter that doesn’t match your feed Your campaigns can’t tailor dynamic ads based on user activity when the required parameter doesn’t match your feed. Make sure the audience source is sending the required parameter correctly and your feed has the
Step 1) Create a Google Tag Manager Account If you don’t already have a Google Tag Manager account, you can create one here: https://tagmanager.google.com/#/home Then create a account from the dashboard for your website. Now add your account and company name and choose website from the target platform choices. Click on create and agree to
Do NOT do the following things in Google Ads during the Christmas period. For text, display, youtube or shopping ads. Do not change ROAS on the day or even few days before peak Use seasonal adjustments if you are expecting a massive surge. Due to the learning process, it is recommended to change the ROAS
Google constantly find ways to change things up for the better or is it actually to confuse advertisers and have a lot of merchants advertise on Mobile Apps as the majority will struggle to keep up with the changes. Or worse advertisers will never know you can exclude mobile apps. I personally manage eCommerce accounts
This article will provide an overview of what Google Ads attributions are and explain data-driven attributions. Context Over 50% of all web traffic comes from mobile devices such as smartphones and tablets, which increases year by year. An easy way to find this data on your website is by going to Google Analytics > Mobile
In September 2018, Google Ads will remove the functionality to exclude all mobile app placements using adsenseformobileapps.com and GMob mobile app non-interstitial from display campaigns. This is a big change for advertisers that have actively blocked their ads from showing up in mobile apps. My first question from the email was, so how do we block these