Google Ads

Simulate Smart Shopping with Performance Max, Yes You Can!

Simulate Smart Shopping with Performance Max, Yes You Can!

The glory days of smart shopping have disappeared in 2022, but wait, you can set up a performance max campaign without any ad assets, which will only show shopping ads on Youtube, Web search and Display. How cool is that! This will allow you not to let Google automatically target Gmail, text ads and discovery. […]

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Why Enhanced Conversions Are Not Available In Google Ads

Why Enhanced Conversions Are Not Available In Google Ads

In some cases, enhanced conversions may not be available to you in Google Ads. You must have the following to be able to use enhanced conversions. Sitewide tagging using Google Analytics or Google Tag Manager A conversion action using Purchase as your goal and action optimization The ability to add customer data submission, at least

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Your campaigns can't tailor dynamic ads based on user activity when the required parameter doesn't match your feed.

Your campaigns can’t tailor dynamic ads based on user activity when the required parameter doesn’t match your feed.

If you get the below quoted message: Fix your audience source that’s sending a required parameter that doesn’t match your feed Your campaigns can’t tailor dynamic ads based on user activity when the required parameter doesn’t match your feed. Make sure the audience source is sending the required parameter correctly and your feed has the

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Exclude Mobile Apps From Google Ads Display Network (GDN)

Exclude Mobile Apps From Google Ads Display Network (GDN)

Google constantly find ways to change things up for the better or is it actually to confuse advertisers and have a lot of merchants advertise on Mobile Apps as the majority will struggle to keep up with the changes. Or worse advertisers will never know you can exclude mobile apps. I personally manage eCommerce accounts

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Google Ads How To Exclude Mobile Apps In Display Campaigns

In September 2018, Google Ads will remove the functionality to exclude all mobile app placements using adsenseformobileapps.com and GMob mobile app non-interstitial from display campaigns. This is a big change for advertisers that have actively blocked their ads from showing up in mobile apps. My first question from the email was, so how do we block these

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