Google Adwords How To Create Subdivision Product Listings?

Here is a guide on how to create effective Google Ads campaigns for Google Shopping, using subdivisions.

Create A New Shopping Campaign

Login to Google Ads and make sure you are on the Campaign tab, by clicking on the campaign menu. Then click on the big blue plus sign.

Google Adwords Create New Campaign

From the campaign type section, choose Shopping.

Google Adwords Campaign Type - Shopping

If you have multiple Google Merchant Center accounts or data feed target countries, please select them from the account options and click on continue

Google Adwords Shopping Account Selection

Enter the required data

  • Campaign Name
  • Daily Budget

Click on Save and Continue.

Google Shopping Campaign Settings
  1. Select Product Shopping
  2. Enter a Ad Group name
  3. Set a default bid
Google Shopping Ad Group Creation

To add subdivisions, hover over the all products product group, a plus sign will appear. Click on the plus sign.

Google Shopping All Products

You can now choose the subdivision type

Google Shopping Choose Subdivision Type

You can choose a top-level subdivision. Once you have created your first subdivision level, you can create further subdivision using other division types and add all the individual products by selecting item id.

Want to know how to create custom labels for your data feed?

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