Improve Google Shopping Ranking

Get More Sales!

We Are Google Shopping Experts

Maximize your sales.

Are you looking to maximize the effectiveness of your Google Shopping campaigns? FeedArmy is here to revolutionize your online retail experience. Our expertise lies in optimizing data feeds, ensuring your products shine and comply seamlessly with Google’s policies.

We understand that the details make the difference. That’s why our primary focus is on enhancing key attributes that drive the most impact. From avoiding policy violations to adding missing attributes, we provide a comprehensive cleanup of your product listings.

While we leverage feed rules for bulk edits, we believe in the power of personal touch. Thus, each product undergoes a meticulous manual review. This individual attention ensures that every product in your feed is optimized for peak performance.

With FeedArmy, you’re not just getting a service; you’re equipping your business with a powerful tool to outshine competitors and captivate your customers. Let’s elevate your Google Shopping experience together!

How We Keep Track Of Performance Ranking

Not Getting Sales from Google Shopping? Here’s Why

Practice Makes Perfect

Google Ads Diamond Product Expert

Google Ads Diamond Product Expert

good to know.

As a Google Ads Diamond Product Expert, my customers trust my knowledge and experience. This expertise offers unique benefits like early access to new betas, specialized support, and more. Badges are awarded for the previous year’s achievements.

My role as a product expert ensures my skills and understanding of advertising are always up to date.

Expert Exprience.

Achievements:

  • Top Contributor, Google Ads (2016-2017)
  • Gold Product Expert, Google Ads (2018-2019)
  • Platinum Product Expert, Google Ads (2020)
  • Diamond Product Expert, Google Ads (2021-Present)

What Is It?

Google Product Experts are volunteers who have a positive attitude, share their product knowledge with other users, and participate in the community consistently.

Success Stories

Names are anonymous as per TrustPilot requirements. However, you can view all reviews here: https://www.trustpilot.com/review/feedarmy.com

Extremely usefull scripts for
Extremely usefull scripts for integrating shopify and GA4, google ADS and Tag Manager. Top notch tutorials and guides.
Easy to follow video and code for
Easy to follow video and code for Google Ads tracking. I had no idea what I was doing, since this was my first time. He was quick to respond with my questions, and offer suggestions. Truly professional work.
Best Tutorials I've Seen, by FAR
This is a WONDERFUL resource for DIY integrations and I am absolutely THRILLED that I have found them!
Professional, Responsive, and Knowledgeable
Emmanuel is always professional, responsive, and knowledgeable in helping me.
Trustworthy Google Ads Consultant
I have been working with Emmanuel for over 6 months. I find him extremely easy to work with - straightforward, factual and attentive. He is most definitely an honest broker and strives to get the best results for his clients. I really enjoy his candour and work style.
Emmanuel is the expert of experts when
Emmanuel is the expert of experts when it comes to Google Merchant Center. He also went above and beyond and answered all of my questions and when I offered to pay he reminded me that follow up questions were part of the service, and I really appreciated that. Please dont hesitate to reach out to Emmanuel if you want an expert to look at your account in depth, you'll save yourself a lot of energy and heartache. Thanks again Emmanuel!
Misrepresentation ban overturned
My two-month GMC misrepresentation ban was lifted after completing Emmanuel's recommendations. I think my website is better for the changes I made based on his advice. He replied within a day to questions and was always easy to deal with. Misrepresentation is so stressful, and so much more complicated than I'd ever imagined. Emmanuel gave me a clear path that worked on the first go.
The valuable information this guy
The valuable information this guy offers for free is outstanding if I ever need some shopify work done I know who I'll be using Your dedication to finding a solution for enhanced conversion tracking through customer events since shopify has removed thank you page scripts saved me a massive headache. You sir are a legend. Definitely knows his stuff!!
Emmanuel and Feed Army did a very
Emmanuel and Feed Army did a very thorough analysis of my website and provided an extensive list of issues to correct to help me get approved with Google. I was able to implement most of the changes which resulted in fixing my Google merchant violation. All of this was done at a very cost effective price with a quick turnaround.
Emmanuel is the only person I trust
Emmanuel is the only person I trust with my google ads. I have always received the best service and results, and he goes above and beyond in helping resolve any errors that may arise as the google ads platform changes. Don't work with anyone else, Emmanuel is the best.
Thank you
I cannot express enough gratitude to Feed army, particularly Emanuel, for their outstanding assistance in reinstating my Google Merchant account. Their expertise and guidance were invaluable throughout the process, and I couldn't have asked for better advice. Emanuel went above and beyond to understand my situation and provided clear, actionable steps to resolve the issue. His professionalism, knowledge, and prompt responses gave me the confidence that I was in capable hands. I truly appreciate his efforts in helping me overcome the obstacles and getting my account back up and running.
Excellent service
Emmanuel helped me massively when I recently had my Google Merchant Center account suspended. Very professional approach to his work, replies quickly and provided me with a top consultation service. I am now back and active in Google!
Feedarmy is hats off the best GMC Audit
Feedarmy is hats off the best GMC Audit company we worked with so far. We tried several others that did not even came close to the knowledge of Emmanuel. We got a 20+ checklist of things to improve.
Great communication
Emmanuel and the team at Feed Army have been a pleasure to work with, his communication is great and replies to emails very quickly. He takes pride in his work and completes all projects to a high standard. Many thanks.

What We Do

What we Look at

01.

Policy Compliance​

Google Shopping has a massive list of policies, from specific products, brands, and general policies to country-specific laws & policies. It is hard to know them all, so we check the most common policy violations and avoid violations when we improve your product details.

02.

Required Attributes​

Each product category requires specific attributes. We check to ensure you have all the required product attributes.

03.

Google Ads Data

Google Ads Data

By leveraging insights from your Google Ads historical data, we identify what strategies are driving results and what needs adjustment. This data-driven approach enables us to optimize your campaigns, improve your product ranking, and deliver measurable success.

03.

3rd Party Data

We leverage advanced data analysis and third-party insights to uncover key market trends and audience behaviors. By tailoring strategies to these findings, we drive higher visibility, improve product rankings, and help your business achieve sustainable growth.

04.

Competitor Research

Competitor Research

We conduct in-depth competitor research to identify industry trends and uncover opportunities for improvement. By analyzing your competitors’ strategies, we refine your product details, ensuring they stand out, attract more customers, and drive better results.

05.

Annotations

We analyze Google Shopping annotations to uncover valuable insights that can enhance your product listings. By optimizing these key elements, we help improve your rankings, boost visibility, and drive more sales.

Here’s the secret:

Google Shopping success isn’t just about ad spend or bid strategies—it’s about feeding the algorithm with the right data. When your product titles, descriptions, and attributes are perfectly aligned with what customers are searching for, your ads get:

  • Higher visibility: Show up for the right searches.
  • Better click-through rates: Entice shoppers with relevant, engaging product info.
  • Stronger conversions: Convert browsers into buyers with clarity and trust.

Real Results, Every Time

Each time we refine product data—optimizing for keywords, aligning with Google’s best practices, or ensuring compliance—the impact is undeniable:

  • Lower cost-per-click (CPC).
  • Increased return on ad spend (ROAS).
  • More qualified traffic to your store.

Let us fine-tune your Merchant Center data feed and watch your Google Ads campaigns soar. It’s not just an improvement; it’s the edge your eCommerce business needs.

Ready to see the difference? Contact us today, and let’s optimize for growth!

Google Shopping Improvements

Case Studies

🧳 Client Snapshot & Starting Point

  • Industry: Travel gear (backpacks, packing cubes, messenger bags)

  • Initial Metrics: ROAS ~318%, ~85 sales/month

  • Core Issue: The product feed had serious gaps—missing variant attributes, outdated or non-compliant images, default titles, and incorrect product identifiers.


🎯 Objective: Feed Enhancement Only

Improve feed quality to meet Google requirements and drive measurable performance lift—all before touching bids or campaign structure.


🔧 Data Feed Fixes

  1. Connected Shopify to Feed Management Tool

    • Enabled automated import of the product feed.

  2. Cleaned up attributes

    • Filled missing variant fields like color, size, and gtin.

    • Corrected inaccurate identifiers to ensure each product had globally recognized IDs.

  3. Image policy compliance

    • Replaced images that violated Google’s rules (e.g., promotional overlays, low resolution).

  4. Title optimization

    • Eliminated generic “Default Title” placeholders.

    • Enriched product titles with descriptive keywords and variant info (e.g., “15L waterproof packing cube”).

  5. Rule-based & Manual Editing

    • Set up predefined transformation rules.

    • Manually refined exceptions to ensure accuracy and relevance.


📈 Impact From Feed Refinements Alone

Although the full conversion results include bid and campaign structure changes, feed improvements were the essential foundation:

  • Product eligibility in Shopping listing improved across the catalog

  • Better ad relevance thanks to accurate titles and identifiers

  • Improved ad quality via compliant images and complete attributes

These changes directly enabled the next phase: enhanced keyword bidding that followed.


🔄 What Came Next?

Once the feed was polished, the team:

  • Rolled out tiered bidding based on search intent (generic vs. branded terms)

  • Drove ROAS up to ~500% with ~150 sales/month


✅ Feed‑First Learnings

  • Never skip feed cleanup: Incomplete or inaccurate feeds disable merchants from leveraging campaign optimizations.

  • Attribute quality matters: Proper GTINs, color, and size fields allow Google to match and surface your products correctly.

  • Images & titles are crucial: These fundamentally determine click-through and ad approval rate.

🕶️ Client Overview & Challenge

  • Industry: Designer glasses & sunglasses reseller

  • Initial Setup: Magento-powered product feed, connected to Google Merchant Center

  • Main Issues:

    • Numerous feed inconsistencies—missing fields, poor image compliance, low-quality titles

    • Reliance on a standard Magento feed without enhancements or automation


🎯 Feed-Centric Objective

Ensure a highly accurate and compliant product feed as the foundational step before expanding campaigns or introducing Smart Shopping.


🔧 Key Feed Improvements

  1. Migrated to Shopify & Using The Multifeed Tool

    • Replaced the standard Magento feed with Multifeeds to unlock customization and validation power.

  2. Attribute Enrichment & Cleanup

    • Populated missing fields like gtin, brand, color, size to comply with Google’s required attributes.

    • Eliminated duplicate or inconsistent SKU mappings.

  3. Image Compliance & Quality Control

    • Removed images that failed to meet policy (e.g., watermarking, excessive text) and substituted with high-resolution versions.

  4. Title Optimization & Standardization

    • Transformed generic Magento titles into descriptive, keyword-rich titles like “Ray‑Ban Aviator Classic Sunglasses – RB3025 62mm” for better match relevance.

  5. Rule-Based Feed Enhancements

    • Automated common tasks (e.g., title concatenation, attribute mapping).

    • Applied manual overrides to handle edge cases and exceptions.


📈 Tangible Benefits From Feed Refinement

  • Eligibility Across Product Catalog: More SKUs fully compliant and approved in GMC.

  • Improved Ad Relevance & Quality Scores: Enhanced titles and images led to improved CTR and ad approval.

  • Foundation for Campaign Scaling: A robust feed enabled reliable duplication of success in new international markets.

  • Smart Shopping Success in Pilot: With a clean feed and sufficient volume (~25K SKUs), Smart Shopping campaigns performed on par with manual campaigns over a 2‑month pilot.


🔄 What Followed

  • Geo Expansion: The optimized feed was rolled out to target additional international countries.

  • Smart Shopping Rollout: Based on feed stability and product volume, Smart Shopping became a core campaign strategy.

  • Business Outcome: Achieved a 31% increase in sales volume while maintaining an impressive ROAS of 1000%.


✅ Core Feed-First Insights

  • Feed optimization is non-negotiable: Without it, products risk disapproval or subpar performance.

  • Automation + manual tweaks = efficiency + flexibility.

  • High data quality = scalable success: Enables seamless market expansion and supports Smart Shopping strategies.

📱 Client Background & Outcome Goals

  • Client Type: Retailer using self-managed feeds who wanted both feed migration and account management.

  • Objective: Transition to FeedArmy’s feed system and launch advanced Shopping campaigns—while keeping cost per conversion under $17.


🎯 Data‑Feed Objectives

Migrate the entire product feed to Multifeed platform and resolve key feed issues to preserve sales volume and cost efficiency—all prior to adjusting bids or campaign structure.


🔧 Data‑Feed Enhancements Made

  1. Feed Migration to FeedArmy

    • Fully replaced the existing self-hosted feed with FeedArmy’s tool, enabling richer formatting and automated updates.

  2. Error Resolution During Migration

    • Addressed feed errors flagged during migration—such as missing required attributes, invalid identifiers, incorrect availability, and formatting issues.

  3. Attribute Completion & Normalization

    • Populated mandatory fields (e.g., title, description, price, availability, GTIN) and standardized naming to ensure compliance and discoverability.

  4. Image Quality Assurance

    • Ensured all image URLs met Google’s policy (clean backgrounds, proper size, no overlays) to prevent disapprovals.

  5. Automated Rules + Manual Clean-up

    • Applied FeedArmy’s rule engine for ongoing enhancements (e.g., title case, prefixing seasonal tags, mapping brands). Manual overrides handled edge-case products.


📈 Immediate Benefits Observed

  • Consistent Ad Eligibility: All migrated SKUs remained live and complaint—no disapprovals due to feed issues.

  • Stable CPC and Cost Efficiency: Maintained the $17 cost per conversion target post-migration, validating feed quality.

  • Monthly Sales Growth: As data feed quality rose, month-over-month sales also increased—demonstrating the direct impact of feed accuracy. Performance remained strong through holiday season.


🔄 Feed as Launchpad for Campaign Management

Once the feed migration and stabilization were complete, account management kicked in:

  • Implemented advanced Shopping campaign structures.

  • Maintained smart bidding strategies, ensuring conversion costs stayed under $17.

  • Expanded feed-tailored campaigns (e.g., brand-specific, product-category tiers).


✅ Key Takeaways

  • Migration without disruption: FeedArmy’s system enabled a seamless transition with no downtime or feed errors.

  • Feed health directly supports ad stability: Proper attribute and image compliance kept CPCs and ad delivery stable.

  • Solid feed = growth foundation: Ensuring clean, enriched feed data set the stage for safe campaign optimization and sustained sales growth.

🧱 Client Profile: Personalized Lego Figures

  • Industry: Custom Lego minifigures & personalized sets

  • Initial Issue: Price mismatch disapprovals in Google Merchant Center

  • Engagement Timeline:

    • 🔧 March 6, 2025 – First fix implemented

    • 📈 April 22, 2025 <> June 11, 2025 – Reporting benchmark (50-day window)

  • Long-term Goal: Improve data integrity, product appeal, and ad performance while scaling responsibly


🎯 Step 1: Feed Fix – Price Mismatch Resolution

  • Issue: Google flagged multiple products due to price mismatches between structured data and landing pages

  • Solution:

    • Installed a custom structured data script that dynamically matched variant pricing

    • Verified schema for all major product types and tested against multiple product examples

  • Result: Immediate resolution of mismatch disapprovals—product listings were reapproved across the catalog


🔧 Step 2: Data Feed Optimization

Following initial success, the client engaged you to enhance feed quality:

  • Attribute Improvements:

    • Refined title, description, and product_type attributes

    • Added missing color, age group, and custom label attributes for segmentation

  • Image & Variant Improvements:

    • Cleaned up inconsistent or missing variant data

    • Ensured every product had compliant, high-resolution images and accurate availability info

  • Feed Management Tool:

    • Managed through Supplemental feeds for streamlined enhancements and manual overrides


🗺️ Step 3: Full Funnel Consultation & Management

The engagement expanded into a full-scope service:

  • Site consultation:

    • UX review to support Shopping ad alignment (e.g., title matching, CTA prominence, mobile experience)

  • Campaign creation:

    • Performance Max – for high-volume brand exposure

    • Standard Shopping – for segmented product control

    • Text Leads – for high-intent branded keyword capture

    • Demand Gen – for top-of-funnel awareness, especially during seasonal or gifting periods


📊 Performance Results

Comparing April 22 – June 11, 2025 to the previous period:

MetricPeriod-over-PeriodYoY Comparison
Sales+41%+115%
ROASMaintained at 500%Maintained at 500%

🚀 These results reflect a blend of strong feed structure, strategic campaign mix, and technical site compliance—all working together to scale profitably.


✅ Key Takeaways

  • Fix the foundation first: Resolving structured data mismatches restored trust and approval in Merchant Center.

  • Feed quality = Ad quality: Titles, images, and custom attributes directly improved ad relevance and segmentation.

  • Structured scaling: A smart combination of Shopping, Demand Gen, and Search campaigns enabled broad yet controlled growth.

  • Sustainable success: Doubling YoY sales while maintaining profitability shows long-term viability of the strategy.

🏥 Client Profile: Emergency Medical Equipment Supplier

Industry: First Aid, Emergency Kits & Medical Supplies

Initial Issue: Performance drop in Google Shopping—low impressions and clicks despite active ads

Youtube showcase https://youtu.be/pqFCRer5K4Y


📅 Engagement Timeline

🔧 May 30, 2025 – First round of Google Merchant Center account-level improvements
🛠️ June 6, 2025 – Product-level attribute optimization
📈 June 13, 2025 – Second product-level update resulting in major traffic lift

Reporting Period: May 30 – July 3, 2025 (Compared to previous 35 days)

Long-term Goal: Restore visibility, increase conversions, and verify the impact of feed-only optimization


🎯 Step 1: Account-Level Cleanup

Issue: Poor overall account setup and eligibility bottlenecks

Solution:

  • Reconfigured Google Merchant Center settings

  • Ensured correct shipping and tax setup

  • Reviewed diagnostics for structural errors

Result: Immediate bump in impressions and clicks following May 30 implementation


🔧 Step 2: Product Feed Optimization

Issue: Weak product data—unclear titles, missing attributes, inconsistent variant data

Attribute Improvements:

  • Rewrote product details for clarity and keyword inclusion

Variant & Data Enhancements:

  • Conducted weekly rounds of refinement based on performance signals

Result: Clicks surged again after June 13 update—feed improvements alone drove the lift


🧪 Step 3: Attribution Validation

Question: Was the growth driven by feed changes or Google Ads budget increase?

Findings:

  • No campaign or bid changes on May 30 (initial performance lift date)

  • Minor budget increase on June 17, which came after the traffic surge

  • Impressions and clicks began rising before ad budget change

Conclusion: Feed and Merchant Center fixes were the key contributors to growth


📊 Performance Results

Performance Improvements Medical Equipement

MetricPeriod-over-Period (since May 30)
Clicks+80%
Impressions+33%
CTR+35%
Organic Sales+3 sales
Purchase Rate+9.4%

🚀 All gains occurred with minimal changes to campaign structure—no bidding hacks or budget dumps.


✅ Key Takeaways

Fix the fundamentals: Strong Merchant Center settings and feed quality unlock suppressed performance.

Iterate weekly: Gradual, targeted feed enhancements created steady, measurable growth.

Data structure = revenue: Clean GTINs, high-quality titles, and complete variants directly impacted performance.

Google Merchant Center
Weekly Management

Google Shopping Product Optimization

$ 80*
/ Hour
  • Product Analysis
  • Implementing Improvements
 * All invoices will be charged in THB (Thai Baht), currencies will be converted from USD to THB using Google Finance on invoice creation DateTime.
Contact Us for Details on Agency / 3rd Party Pricing.

Or Individiual Product
Improvements

Google Shopping Product Optimization

$50 $ 30*
/ Product
  • Product Analysis
  • Implementing Improvements
  • $3* Extra Charge Per Product Variant
 * All invoices will be charged in THB (Thai Baht), currencies will be converted from USD to THB using Google Finance on invoice creation DateTime.
Contact Us for Details on Agency / 3rd Party Pricing.

Get Started!

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Get in touch today to take the first step toward improving your product performance on Google Shopping.
We offer flexible options — hire us on an hourly basis for ongoing management, or choose a fixed rate per product for targeted optimizations.

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