Improve Google Shopping Ranking
Get More Sales!
We Are Google Shopping Experts
Maximize your sales.
Are you looking to maximize the effectiveness of your Google Shopping campaigns? FeedArmy is here to revolutionize your online retail experience. Our expertise lies in optimizing data feeds, ensuring your products shine and comply seamlessly with Google’s policies.
We understand that the details make the difference. That’s why our primary focus is on enhancing key attributes that drive the most impact. From avoiding policy violations to adding missing attributes, we provide a comprehensive cleanup of your product listings.
While we leverage feed rules for bulk edits, we believe in the power of personal touch. Thus, each product undergoes a meticulous manual review. This individual attention ensures that every product in your feed is optimized for peak performance.
With FeedArmy, you’re not just getting a service; you’re equipping your business with a powerful tool to outshine competitors and captivate your customers. Let’s elevate your Google Shopping experience together!
How We Keep Track Of Performance Ranking

Not Getting Sales from Google Shopping? Here’s Why

Practice Makes Perfect
Google Ads Diamond Product Expert

good to know.
As a Google Ads Diamond Product Expert, my customers trust my knowledge and experience. This expertise offers unique benefits like early access to new betas, specialized support, and more. Badges are awarded for the previous year’s achievements.
My role as a product expert ensures my skills and understanding of advertising are always up to date.
Expert Exprience.
Achievements:
- Top Contributor, Google Ads (2016-2017)
- Gold Product Expert, Google Ads (2018-2019)
- Platinum Product Expert, Google Ads (2020)
- Diamond Product Expert, Google Ads (2021-Present)
What Is It?
Google Product Experts are volunteers who have a positive attitude, share their product knowledge with other users, and participate in the community consistently.
Success Stories
Names are anonymous as per TrustPilot requirements. However, you can view all reviews here: https://www.trustpilot.com/review/feedarmy.com
What We Do
What we Look at
01.
Policy Compliance

Google Shopping has a massive list of policies, from specific products, brands, and general policies to country-specific laws & policies. It is hard to know them all, so we check the most common policy violations and avoid violations when we improve your product details.
02.
Required Attributes

Each product category requires specific attributes. We check to ensure you have all the required product attributes.
03.
Google Ads Data

By leveraging insights from your Google Ads historical data, we identify what strategies are driving results and what needs adjustment. This data-driven approach enables us to optimize your campaigns, improve your product ranking, and deliver measurable success.
03.
3rd Party Data

We leverage advanced data analysis and third-party insights to uncover key market trends and audience behaviors. By tailoring strategies to these findings, we drive higher visibility, improve product rankings, and help your business achieve sustainable growth.
04.
Competitor Research

We conduct in-depth competitor research to identify industry trends and uncover opportunities for improvement. By analyzing your competitors’ strategies, we refine your product details, ensuring they stand out, attract more customers, and drive better results.
05.
Annotations

We analyze Google Shopping annotations to uncover valuable insights that can enhance your product listings. By optimizing these key elements, we help improve your rankings, boost visibility, and drive more sales.
Here’s the secret:
Google Shopping success isn’t just about ad spend or bid strategies—it’s about feeding the algorithm with the right data. When your product titles, descriptions, and attributes are perfectly aligned with what customers are searching for, your ads get:
- Higher visibility: Show up for the right searches.
- Better click-through rates: Entice shoppers with relevant, engaging product info.
- Stronger conversions: Convert browsers into buyers with clarity and trust.
Real Results, Every Time
Each time we refine product data—optimizing for keywords, aligning with Google’s best practices, or ensuring compliance—the impact is undeniable:
- Lower cost-per-click (CPC).
- Increased return on ad spend (ROAS).
- More qualified traffic to your store.
Let us fine-tune your Merchant Center data feed and watch your Google Ads campaigns soar. It’s not just an improvement; it’s the edge your eCommerce business needs.
Ready to see the difference? Contact us today, and let’s optimize for growth!



Case Studies
Travel Gear
🧳 Client Snapshot & Starting Point
Industry: Travel gear (backpacks, packing cubes, messenger bags)
Initial Metrics: ROAS ~318%, ~85 sales/month
Core Issue: The product feed had serious gaps—missing variant attributes, outdated or non-compliant images, default titles, and incorrect product identifiers.
🎯 Objective: Feed Enhancement Only
Improve feed quality to meet Google requirements and drive measurable performance lift—all before touching bids or campaign structure.
🔧 Data Feed Fixes
Connected Shopify to Feed Management Tool
Enabled automated import of the product feed.
Cleaned up attributes
Filled missing variant fields like
color
,size
, andgtin
.Corrected inaccurate identifiers to ensure each product had globally recognized IDs.
Image policy compliance
Replaced images that violated Google’s rules (e.g., promotional overlays, low resolution).
Title optimization
Eliminated generic “Default Title” placeholders.
Enriched product titles with descriptive keywords and variant info (e.g., “15L waterproof packing cube”).
Rule-based & Manual Editing
Set up predefined transformation rules.
Manually refined exceptions to ensure accuracy and relevance.
📈 Impact From Feed Refinements Alone
Although the full conversion results include bid and campaign structure changes, feed improvements were the essential foundation:
Product eligibility in Shopping listing improved across the catalog
Better ad relevance thanks to accurate titles and identifiers
Improved ad quality via compliant images and complete attributes
These changes directly enabled the next phase: enhanced keyword bidding that followed.
🔄 What Came Next?
Once the feed was polished, the team:
Rolled out tiered bidding based on search intent (generic vs. branded terms)
Drove ROAS up to ~500% with ~150 sales/month
✅ Feed‑First Learnings
Never skip feed cleanup: Incomplete or inaccurate feeds disable merchants from leveraging campaign optimizations.
Attribute quality matters: Proper GTINs, color, and size fields allow Google to match and surface your products correctly.
Images & titles are crucial: These fundamentally determine click-through and ad approval rate.
Designer Glasses & Sunglasses
🕶️ Client Overview & Challenge
Industry: Designer glasses & sunglasses reseller
Initial Setup: Magento-powered product feed, connected to Google Merchant Center
Main Issues:
Numerous feed inconsistencies—missing fields, poor image compliance, low-quality titles
Reliance on a standard Magento feed without enhancements or automation
🎯 Feed-Centric Objective
Ensure a highly accurate and compliant product feed as the foundational step before expanding campaigns or introducing Smart Shopping.
🔧 Key Feed Improvements
Migrated to Shopify & Using The Multifeed Tool
Replaced the standard Magento feed with Multifeeds to unlock customization and validation power.
Attribute Enrichment & Cleanup
Populated missing fields like
gtin
,brand
,color
,size
to comply with Google’s required attributes.Eliminated duplicate or inconsistent SKU mappings.
Image Compliance & Quality Control
Removed images that failed to meet policy (e.g., watermarking, excessive text) and substituted with high-resolution versions.
Title Optimization & Standardization
Transformed generic Magento titles into descriptive, keyword-rich titles like “Ray‑Ban Aviator Classic Sunglasses – RB3025 62mm” for better match relevance.
Rule-Based Feed Enhancements
Automated common tasks (e.g., title concatenation, attribute mapping).
Applied manual overrides to handle edge cases and exceptions.
📈 Tangible Benefits From Feed Refinement
Eligibility Across Product Catalog: More SKUs fully compliant and approved in GMC.
Improved Ad Relevance & Quality Scores: Enhanced titles and images led to improved CTR and ad approval.
Foundation for Campaign Scaling: A robust feed enabled reliable duplication of success in new international markets.
Smart Shopping Success in Pilot: With a clean feed and sufficient volume (~25K SKUs), Smart Shopping campaigns performed on par with manual campaigns over a 2‑month pilot.
🔄 What Followed
Geo Expansion: The optimized feed was rolled out to target additional international countries.
Smart Shopping Rollout: Based on feed stability and product volume, Smart Shopping became a core campaign strategy.
Business Outcome: Achieved a 31% increase in sales volume while maintaining an impressive ROAS of 1000%.
✅ Core Feed-First Insights
Feed optimization is non-negotiable: Without it, products risk disapproval or subpar performance.
Automation + manual tweaks = efficiency + flexibility.
High data quality = scalable success: Enables seamless market expansion and supports Smart Shopping strategies.
Smartphone Cases
📱 Client Background & Outcome Goals
Client Type: Retailer using self-managed feeds who wanted both feed migration and account management.
Objective: Transition to FeedArmy’s feed system and launch advanced Shopping campaigns—while keeping cost per conversion under $17.
🎯 Data‑Feed Objectives
Migrate the entire product feed to Multifeed platform and resolve key feed issues to preserve sales volume and cost efficiency—all prior to adjusting bids or campaign structure.
🔧 Data‑Feed Enhancements Made
Feed Migration to FeedArmy
Fully replaced the existing self-hosted feed with FeedArmy’s tool, enabling richer formatting and automated updates.
Error Resolution During Migration
Addressed feed errors flagged during migration—such as missing required attributes, invalid identifiers, incorrect availability, and formatting issues.
Attribute Completion & Normalization
Populated mandatory fields (e.g., title, description, price, availability, GTIN) and standardized naming to ensure compliance and discoverability.
Image Quality Assurance
Ensured all image URLs met Google’s policy (clean backgrounds, proper size, no overlays) to prevent disapprovals.
Automated Rules + Manual Clean-up
Applied FeedArmy’s rule engine for ongoing enhancements (e.g., title case, prefixing seasonal tags, mapping brands). Manual overrides handled edge-case products.
📈 Immediate Benefits Observed
Consistent Ad Eligibility: All migrated SKUs remained live and complaint—no disapprovals due to feed issues.
Stable CPC and Cost Efficiency: Maintained the $17 cost per conversion target post-migration, validating feed quality.
Monthly Sales Growth: As data feed quality rose, month-over-month sales also increased—demonstrating the direct impact of feed accuracy. Performance remained strong through holiday season.
🔄 Feed as Launchpad for Campaign Management
Once the feed migration and stabilization were complete, account management kicked in:
Implemented advanced Shopping campaign structures.
Maintained smart bidding strategies, ensuring conversion costs stayed under $17.
Expanded feed-tailored campaigns (e.g., brand-specific, product-category tiers).
✅ Key Takeaways
Migration without disruption: FeedArmy’s system enabled a seamless transition with no downtime or feed errors.
Feed health directly supports ad stability: Proper attribute and image compliance kept CPCs and ad delivery stable.
Solid feed = growth foundation: Ensuring clean, enriched feed data set the stage for safe campaign optimization and sustained sales growth.
Personalized Lego
🧱 Client Profile: Personalized Lego Figures
Industry: Custom Lego minifigures & personalized sets
Initial Issue: Price mismatch disapprovals in Google Merchant Center
Engagement Timeline:
🔧 March 6, 2025 – First fix implemented
📈 April 22, 2025 <> June 11, 2025 – Reporting benchmark (50-day window)
Long-term Goal: Improve data integrity, product appeal, and ad performance while scaling responsibly
🎯 Step 1: Feed Fix – Price Mismatch Resolution
Issue: Google flagged multiple products due to price mismatches between structured data and landing pages
Solution:
Installed a custom structured data script that dynamically matched variant pricing
Verified schema for all major product types and tested against multiple product examples
✅ Result: Immediate resolution of mismatch disapprovals—product listings were reapproved across the catalog
🔧 Step 2: Data Feed Optimization
Following initial success, the client engaged you to enhance feed quality:
Attribute Improvements:
Refined
title
,description
, andproduct_type
attributesAdded missing
color
,age group
, andcustom label
attributes for segmentation
Image & Variant Improvements:
Cleaned up inconsistent or missing variant data
Ensured every product had compliant, high-resolution images and accurate availability info
Feed Management Tool:
Managed through Supplemental feeds for streamlined enhancements and manual overrides
🗺️ Step 3: Full Funnel Consultation & Management
The engagement expanded into a full-scope service:
Site consultation:
UX review to support Shopping ad alignment (e.g., title matching, CTA prominence, mobile experience)
Campaign creation:
✅ Performance Max – for high-volume brand exposure
✅ Standard Shopping – for segmented product control
✅ Text Leads – for high-intent branded keyword capture
✅ Demand Gen – for top-of-funnel awareness, especially during seasonal or gifting periods
📊 Performance Results
Comparing April 22 – June 11, 2025 to the previous period:
Metric | Period-over-Period | YoY Comparison |
---|---|---|
Sales | +41% | +115% |
ROAS | Maintained at 500% | Maintained at 500% |
🚀 These results reflect a blend of strong feed structure, strategic campaign mix, and technical site compliance—all working together to scale profitably.
✅ Key Takeaways
Fix the foundation first: Resolving structured data mismatches restored trust and approval in Merchant Center.
Feed quality = Ad quality: Titles, images, and custom attributes directly improved ad relevance and segmentation.
Structured scaling: A smart combination of Shopping, Demand Gen, and Search campaigns enabled broad yet controlled growth.
Sustainable success: Doubling YoY sales while maintaining profitability shows long-term viability of the strategy.
Emergency Medical Equipment Supplier
🏥 Client Profile: Emergency Medical Equipment Supplier
Industry: First Aid, Emergency Kits & Medical Supplies
Initial Issue: Performance drop in Google Shopping—low impressions and clicks despite active ads
Youtube showcase https://youtu.be/pqFCRer5K4Y
📅 Engagement Timeline
🔧 May 30, 2025 – First round of Google Merchant Center account-level improvements
🛠️ June 6, 2025 – Product-level attribute optimization
📈 June 13, 2025 – Second product-level update resulting in major traffic lift
Reporting Period: May 30 – July 3, 2025 (Compared to previous 35 days)
Long-term Goal: Restore visibility, increase conversions, and verify the impact of feed-only optimization
🎯 Step 1: Account-Level Cleanup
Issue: Poor overall account setup and eligibility bottlenecks
Solution:
Reconfigured Google Merchant Center settings
Ensured correct shipping and tax setup
Reviewed diagnostics for structural errors
✅ Result: Immediate bump in impressions and clicks following May 30 implementation
🔧 Step 2: Product Feed Optimization
Issue: Weak product data—unclear titles, missing attributes, inconsistent variant data
Attribute Improvements:
Rewrote product details for clarity and keyword inclusion
Variant & Data Enhancements:
- Conducted weekly rounds of refinement based on performance signals
✅ Result: Clicks surged again after June 13 update—feed improvements alone drove the lift
🧪 Step 3: Attribution Validation
Question: Was the growth driven by feed changes or Google Ads budget increase?
Findings:
No campaign or bid changes on May 30 (initial performance lift date)
Minor budget increase on June 17, which came after the traffic surge
Impressions and clicks began rising before ad budget change
✅ Conclusion: Feed and Merchant Center fixes were the key contributors to growth
📊 Performance Results
Metric | Period-over-Period (since May 30) |
---|---|
Clicks | +80% |
Impressions | +33% |
CTR | +35% |
Organic Sales | +3 sales |
Purchase Rate | +9.4% |
🚀 All gains occurred with minimal changes to campaign structure—no bidding hacks or budget dumps.
✅ Key Takeaways
Fix the fundamentals: Strong Merchant Center settings and feed quality unlock suppressed performance.
Iterate weekly: Gradual, targeted feed enhancements created steady, measurable growth.
Data structure = revenue: Clean GTINs, high-quality titles, and complete variants directly impacted performance.
Google Merchant Center
Weekly Management
Google Shopping Product Optimization
-
Product Analysis
-
Implementing Improvements
Or Individiual Product
Improvements
Google Shopping Product Optimization
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Product Analysis
-
Implementing Improvements
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$3* Extra Charge Per Product Variant
Get Started!
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Get in touch today to take the first step toward improving your product performance on Google Shopping.
We offer flexible options — hire us on an hourly basis for ongoing management, or choose a fixed rate per product for targeted optimizations.
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