Google Shopping Apparel Requirements

Selling apparel products on Google Shopping requires extra attributes compared to standard non apparel products. In this article I will cover what the requirements are.

When you are selling apparel products you have two main categories. One where you have a single product and one where you have variants.

Selling Single Apparel Products

When selling single apparel products you need the below requirements.

  1. ID
  2. Title
  3. Description
  4. Image (Minimum 800 by 800 pixels)
  5. Google Category
  6. Link to website
  7. Condition
  8. Availability
  9. Price
  10. Brand (Required if GTIN is supplied)
  11. Depending on the category and brand a GTIN or MPN.
  12. Tax (If in the us and can be added in Google Merchant)
  13. Shipping Cost (Can be added in Google Merchant)
  14. Color
  15. Gender
  16. Age Group
  17. Size
  18. Optional
    1. Material
    2. Pattern
    3. Size Type
    4. Size System
id title color age group gender brand google product category
1 Adidas Originals X Pharrell Williams ‘Supercolour’ T-shirt red Adult Female Adidas Apparel & Accessories > Clothing > Dresses > Day Dresses
2 River Island Mens White paint splatter t-shirt white Kids Male River Island Apparel & Accessories > Clothing > Shirts & Tops > Sweatshirts

Selling Variant Apparel Products

  1. ID
  2. Title
  3. Description
  4. Image (Minimum 800 by 800 pixels)
  5. Google Category
  6. Link to website
  7. Condition
  8. Availability
  9. Price
  10. Brand (Required if GTIN is supplied)
  11. Depending on the category and brand a GTIN or MPN.
  12. Tax (If in the us and can be added in Google Merchant)
  13. Shipping Cost (Can be added in Google Merchant)
  14. Color
  15. Gender
  16. Age Group
  17. Size
  18. Item Group ID
  19. Optional
    1. Material
    2. Pattern
    3. Size Type
    4. Size System
id item group id title color size age group gender material pattern brand GPC
200-01 200 Fossil Sydney Shopper Tote Handbags Brown Adult Female Fossil Apparel & Accessories > Handbags, Wallets & Cases > Handbags > Tote Handbags
200-02 200 Fossil Sydney Shopper Tote Handbags Black Adult Female Fossil Apparel & Accessories > Handbags, Wallets & Cases > Handbags > Tote Handbags
200-03 200 Fossil Sydney Shopper Tote Handbags Metallic Gold Adult Female Fossil Apparel & Accessories > Handbags, Wallets & Cases > Handbags > Tote Handbags

Tips

  1. If you submit variants having unique links allows the customer to see instantly what they have chosen. Google allows you to have one landing page for variants. To increase conversion rate I recommend having each of your variants a unique URL to allow these products to be pre selected. Meaning that if I select a blue T-shirt that I don’t have to select it again on the website.
  2. Keep the title of each variant the same allow the only variation to be the color, material, pattern etc…