Google Shopping Apparel Requirements

Selling apparel products on Google Shopping requires extra attributes compared to standard non apparel products. In this article I will cover what the requirements are.

When you are selling apparel products you have two main categories. One where you have a single product and one where you have variants.

Selling Single Apparel Products

When selling single apparel products you need the below requirements.

1. ID
2. Title
3. Description
4. Image (Minimum 800 by 800 pixels)
5. Google Category
6. Link to website
7. Condition
8. Availability
9. Price
10. Brand (Required if GTIN is supplied)
11. Depending on the category and brand a GTIN or MPN.
12. Tax (If in the us and can be added in Google Merchant)
13. Shipping Cost (Can be added in Google Merchant)
14. Color
15. Gender
16. Age Group
17. Size
18. Optional
    1. Material
    2. Pattern
    3. Size Type
    4. Size System

id	title	color	age group	gender	brand	google product category
1	Adidas Originals X Pharrell Williams ‘Supercolour’ T-shirt	red	Adult	Female	Adidas	Apparel & Accessories > Clothing > Dresses > Day Dresses
2	River Island Mens White paint splatter t-shirt	white	Kids	Male	River Island	Apparel & Accessories > Clothing > Shirts & Tops > Sweatshirts

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Selling Variant Apparel Products

1. ID
2. Title
3. Description
4. Image (Minimum 800 by 800 pixels)
5. Google Category
6. Link to website
7. Condition
8. Availability
9. Price
10. Brand (Required if GTIN is supplied)
11. Depending on the category and brand a GTIN or MPN.
12. Tax (If in the us and can be added in Google Merchant)
13. Shipping Cost (Can be added in Google Merchant)
14. Color
15. Gender
16. Age Group
17. Size
18. Item Group ID
19. Optional
    1. Material
    2. Pattern
    3. Size Type
    4. Size System

id	item group id	title	color	size	age group	gender	material	pattern	brand	GPC
200-01	200	Fossil Sydney Shopper Tote Handbags	Brown		Adult	Female			Fossil	Apparel & Accessories > Handbags, Wallets & Cases > Handbags > Tote Handbags
200-02	200	Fossil Sydney Shopper Tote Handbags	Black		Adult	Female			Fossil	Apparel & Accessories > Handbags, Wallets & Cases > Handbags > Tote Handbags
200-03	200	Fossil Sydney Shopper Tote Handbags	Metallic Gold		Adult	Female			Fossil	Apparel & Accessories > Handbags, Wallets & Cases > Handbags > Tote Handbags

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Tips

1. If you submit variants having unique links allows the customer to see instantly what they have chosen. Google allows you to have one landing page for variants. To increase conversion rate I recommend having each of your variants a unique URL to allow these products to be pre selected. Meaning that if I select a blue T-shirt that I don’t have to select it again on the website.
2. Keep the title of each variant the same allow the only variation to be the color, material, pattern etc…