Selling apparel products on Google Shopping requires extra attributes compared to standard non apparel products. In this article I will cover what the requirements are.
When you are selling apparel products you have two main categories. One where you have a single product and one where you have variants.
Selling Single Apparel Products
When selling single apparel products you need the below requirements.
- ID
- Title
- Description
- Image (Minimum 800 by 800 pixels)
- Google Category
- Link to website
- Condition
- Availability
- Price
- Brand (Required if GTIN is supplied)
- Depending on the category and brand a GTIN or MPN.
- Tax (If in the us and can be added in Google Merchant)
- Shipping Cost (Can be added in Google Merchant)
- Color
- Gender
- Age Group
- Size
- Optional
- Material
- Pattern
- Size Type
- Size System
| id | title | color | age group | gender | brand | google product category |
| 1 | Adidas Originals X Pharrell Williams ‘Supercolour’ T-shirt | red | Adult | Female | Adidas | Apparel & Accessories > Clothing > Dresses > Day Dresses |
| 2 | River Island Mens White paint splatter t-shirt | white | Kids | Male | River Island | Apparel & Accessories > Clothing > Shirts & Tops > Sweatshirts |
Selling Variant Apparel Products
- ID
- Title
- Description
- Image (Minimum 800 by 800 pixels)
- Google Category
- Link to website
- Condition
- Availability
- Price
- Brand (Required if GTIN is supplied)
- Depending on the category and brand a GTIN or MPN.
- Tax (If in the us and can be added in Google Merchant)
- Shipping Cost (Can be added in Google Merchant)
- Color
- Gender
- Age Group
- Size
- Item Group ID
- Optional
- Material
- Pattern
- Size Type
- Size System
| id | item group id | title | color | size | age group | gender | material | pattern | brand | GPC |
| 200-01 | 200 | Fossil Sydney Shopper Tote Handbags | Brown | Adult | Female | Fossil | Apparel & Accessories > Handbags, Wallets & Cases > Handbags > Tote Handbags | |||
| 200-02 | 200 | Fossil Sydney Shopper Tote Handbags | Black | Adult | Female | Fossil | Apparel & Accessories > Handbags, Wallets & Cases > Handbags > Tote Handbags | |||
| 200-03 | 200 | Fossil Sydney Shopper Tote Handbags | Metallic Gold | Adult | Female | Fossil | Apparel & Accessories > Handbags, Wallets & Cases > Handbags > Tote Handbags |
Tips
- If you submit variants having unique links allows the customer to see instantly what they have chosen. Google allows you to have one landing page for variants. To increase conversion rate I recommend having each of your variants a unique URL to allow these products to be pre selected. Meaning that if I select a blue T-shirt that I don’t have to select it again on the website.
- Keep the title of each variant the same allow the only variation to be the color, material, pattern etc…