Created on 24 May, 2015 | Updated on 5 July, 2021
How to add another website to Google Merchant Center

How to add another website to Google Merchant Center

In Google Merchant Center, you are not restricted to only one website. If you are a merchant or an individual that owns several different websites, such as targeting different countries you can request a multi-client account.

Having a multi-account will allow you to add multiple domains using sub-accounts and have distinct merchant names for each added domain.

The only requirements are:

  1. You already have an existing Google Merchant Center account
  2. You have already verified one domain with no suspensions

What is a multi-account good for?

If you own one business with multiple countries’ TLD’s (top level domain ie: .com. .fr. .uk), then targeting each Google Shopping country requires you to register these TLD’s to a new account. Instead of creating multiple Google accounts with a new email address, you can use one account (multi-account) to register all the websites.

If you are a marketplace owner, you can then register an account for each of your marketplace resellers.

If your business has multiple brands.

Agencies can also benefit from a multi-account when managing client accounts

First Step, How To Request a Multi Client Account

Step 1: Go to Wrench Icon > Account Settings

Step 2: Click on the tab Advanced Account Setup > Request Conversion

Note: This option is only available to account admins. If your account is already an advanced account, or is a sub-account in an advanced account, you won’t be able to request conversion.

Step 3: Choose your options. In most cases for retailers choose Merchant > International Retailers

Final Step: Google will send an email once this process is complete. Or check the status of your request by visiting the “Account settings” page.

Second Step, Add a Sub Account for your additional website

Once your account is converted to a Multi Client Account, go to Accounts > Click on the blue plus icon

Add your:

  1. website store name
  2. website URL
  3. click on save

Need Help?

27 thoughts on “How to add another website to Google Merchant Center”

  1. Jayden Wentworth

    Hi Emmanuel, I have a store in the USA that sells electronics both drop shipped and direct from our shop. I want to sell in Australia where I have a physical address but will be drop shipping all products. My current merchant center account only allows for my USA website. Would it be appropriate to request a MCA account or will I risk a ban? Thanks.

  2. Hello, first off great article, it was very helpful but I want to confirm a few things before attempting the conversion.
    I own 2 online t-shirt stores but am only using one of them for google merchant and google ads. I want to add the second one but they have similar content (both t-shirt stores) as well as same payment method, contact number etc., Will any of these be a problem? Should I get an additional phone number?

  3. Hello,

    I have an google merchant center linked with my store and I have another website in other niche. I want to add the second website into the same merchant center (MCA). The website has the different URL and different contact number. But the problem is the business address for both website is same. Can I just add the two website to same GMC or should I create a new GMC for another website?

    Thanks in Advance.

  4. Hi Friends.
    Thanks so much for this great information.
    I have a dude about this, maybe you can help.
    I have a MCC to manage my customers. Is it possible to use it as MCA?
    Thanks in advance.

    1. Yes, it is possible. However, you can not transfer subaccounts. This means once you create a sub-account, your client is locked in. This would cause issues when your client wants to move on. For my own business, I ask the client to create their account and then simply let the client add me as a user.

  5. -Log in to your Merchant Center account.
    -Click the tools icon and then Account settings.
    -In the “Account settings” page, click Advanced account conversion.
    -Click Request conversion.
    -Note: I can’t Click Request conversion because it show not clickable! and MMC show me this msg ‘You can’t request a conversion because this account is already an aggregator or the subaccount of an aggregator.’
    Anny help please

    1. Hello Sarah, this means you are already a sub-account of an advanced account (multi-client account). For example, if you use Shopify free app, they create an account for you. In this case, the account is a sub-account, and thus, you can not upgrade this account to an advanced account.
      There are two solutions.
      1) You contact Google and ask them to get separated from Shopify. This means you and Shopify need to sign a consent form.
      2) You ask Shopify to close down your Google Merchant Center account, and you register an account yourself with Google’s Website, then connect your data feed to this account.

  6. hi
    i already have an google merchant center linked with my 1st store, and now i want to build a new website in other niche, and my 1st store i want to close it.
    can i just change the link of my store in my GMC? or close this account and get new one ? or what ?
    THANK YOU

    1. Great question, I recommend using the same Google Merchant Center account, and remove the data feed prior to closing down the new site. Then when the new site is online, connect the feed to the same account.

  7. the title says How to add another website to Google Merchant Center but the article is about how to convert an simple account to a multiple client account can you please show us how to add a website thanks

  8. Hemendra Purohit

    Hi Emmanuel, Thanks for the detailed guide. I have one questions Let’s say I’m currently running my website and address on contact us page is my registered LLC address now when I create sub account to link new website technically they’re still part of my LLC and I’m wondering if I can use the same address and other contact details?

    1. Most likely you will get disapproved. Generally, the advice is 1 website per business. Multiple websites that are don’t fit the above guidelines may get suspended.
      Make sure that you have a unique business entity. This means different, contact details, address, business registration, tax id, etc.

  9. @DC

    -Log in to your Merchant Center account.
    -Click the tools icon and then Account settings.
    -In the “Account settings” page, click Advanced account conversion.
    -Click Request conversion.
    -Note: This option is only available to account admins. If your account is already an advanced account, or is a sub-account in an advanced account, you won’t be able to request conversion.
    -Your request will be rejected if you have an existing account-level policy violation.
    -Select the options that best describe your business. When you’ve made your choices, click Request.
    -Click Request conversion.
    -You will receive an email once this process is complete. Check the status of your request by visiting the “Account settings” page.
    *Requests for marketplaces may take several days to process.

    –You’re welcome

  10. Hi Emmanuel,
    I have an MCC/MCA for the merchant center. 1 of the clients in there wants to set up a new store (complete different product) on a different domain/URL. Is there a way for him to have both websites/stores in to 1 MerchantCenter Dashboard ? As I understand a store can’t be in two different MCAs ? What would you advice ?

    1. Hello Rob, good question. The only way for the client to have two sites with one dashboard is for the client to create a MCA. However as you already have one registered as a sub account. The client will not be able to this. My recommendation is to always have the client own the accounts. Never the agency or data feed manager. This causes potential issues such as higher chance of multiple account suspensions due to all being linked to 1 MCA. Also having multiple similar niches in 1 MCA can cause suspensions. I have more then 200 linked accounts, I own zero accounts. My clients own them and I am simply linked as an admin or standard user. This would be my advise to you, to keep a lower risk factor.

  11. Rodrigo Buccazio

    I am not sure if I missed something, but I did not find how to create a multi-account either. This article does not seem very complete.

    1. Emmanuel Flossie

      You need to click on the link that says multi-client account, you might have overlooked this. Here it is again: https://support.google.com/…The article is complete with respect to how to do it, which is filling out a form. Maybe you are trying to do something else. If you are not create a Google merchant center MCA, then let me know and happy to help.Also note this is Google Merchant Center, not Google Merchant which is something completely different.

    1. Emmanuel Flossie

      If this article does not explain what you are looking for, then most likely your issue is something else. I help everyone with Google Ads or Merchant Center related issues. So if you do not want to create a multi client account, which this article explains. What is it that you need help with?

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