How to add another website to Google Merchant Center

In Google Merchant Center, you are not restricted to only one website. If you are a merchant or an individual that owns several different websites, such as targeting different countries you can request a multi-client account.

Having a multi-account will allow you to add multiple domains using sub-accounts and have distinct merchant names for each added domain.

The only requirements are:

  1. You already have an existing Google Merchant Center account
  2. You have already verified one domain with no suspensions

What is a multi-account good for?

If you own one business with multiple countries’ TLD’s (top level domain ie: .com. .fr. .uk), then targeting each Google Shopping country requires you to register these TLD’s to a new account. Instead of creating multiple Google accounts with a new email address, you can use one account (multi-account) to register all the websites.

If you are a marketplace owner, you can then register an account for each of your marketplace resellers.

If your business has multiple brands.

Agencies can also benefit from a multi-account when managing client accounts

First Step, How To Request a Multi Client Account

Step 1: Go to Wrench Icon > Account Settings

Google Merchant Center Account Settings

Step 2: Click on the tab Advanced Account Setup > Request Conversion

Note: This option is only available to account admins. If your account is already an advanced account, or is a sub-account in an advanced account, you won’t be able to request conversion.

Google Merchant Center Advanced Account Setup

Step 3: Choose your options. In most cases for retailers choose Merchant > International Retailers

Google Merchant Center Request Multi Account

Final Step: Google will send an email once this process is complete. Or check the status of your request by visiting the “Account settings” page.

Second Step, Add a Sub Account for your additional website

Once your account is converted to a Multi Client Account, go to Accounts > Click on the blue plus icon

Add your:

  1. website store name
  2. website URL
  3. click on save

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