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Setup Advanced PMax Campaigns Using Performance Data
Emmanuel Flossie

Setup Advanced PMax Campaigns Using Performance Data

By default, in Google Merchant Center, there is no way to use Pmax performance data; while Google does show the data in your reports, it does not show the data at the product level. By having PMax data on a per-product level, you can, for example, split your campaigns up between best-performing and low-performing campaigns,

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Google Shopping Regulation For Teeth Whitening Products In The UK
Emmanuel Flossie

Google Shopping Regulation For Teeth Whitening Products In The UK

Teeth whitening products policy update (February 2024) Teeth whitening products with up to 6% hydrogen peroxide or related chemicals are now permitted in the UK. This updates the previous limit of 0.1%. This change affects both Shopping Ads and Free Listings. Google’s goal is to safeguard customers from potentially harmful or ineffective products. Sellers should

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AI-Generated Images in Google Shopping Requirements For Merchant Center
Emmanuel Flossie

AI-Generated Images in Google Shopping Requirements For Merchant Center

A significant update that demands attention comes from Google in February 2024, concerning using AI-generated images within the Google Merchant Center and its Product Studio feature. Understanding the Change Google’s Product Studio feature, accessible through the Google and YouTube app for Shopify and in Google Merchant Center Next, now mandates a critical guideline for AI-generated images.

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How To Submit More Accurate Shipping Times on Google Shopping
Emmanuel Flossie

How To Submit More Accurate Shipping Times on Google Shopping

This article is strange, as I always assumed Google would be using the shipping handling times on shopping ads and free listings; it seems that was not the case. Starting on 9th April 2024, Google will use the min_handling_time and max_handling_time to show the delivery estimates to consumers on all shopping ads and free listings accurately. I review hundreds

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Vehicle Ads Now Available in Australia for Google Shopping
Emmanuel Flossie

Vehicle Ads Now Available in Australia for Google Shopping

Starting in February 2024, advertisers in Australia will have the opportunity to use vehicle ads to promote their cars on Google Shopping. This new feature will eventually be expanded to other countries as well. Vehicle ads are a type of advertisement that focuses on performance and can be seen across different channels. They are specifically designed

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How To Add Bulk Price In Google Merchant Center
Emmanuel Flossie

How To Add Bulk Price In Google Merchant Center / Shopping

Google has recently launched a new attribute named “bulk price,” designed to enable merchants to display additional pricing details for bulk purchases. This development addresses a long-standing issue faced by wholesalers who have struggled to represent bulk pricing accurately on Google’s Shopping. In the past, many merchants could not communicate that products were available at

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Policy Update For Google Merchant Center -- Sensitive Events
Emmanuel Flossie

Policy Update For Google Merchant Center (Sensitive Events)

Starting in February 2024, Google will update its inappropriate content policy. The update aims to explain the definition of sensitive events in more detail. It’s interesting to see that I reported on this policy on the 10th of January, and yesterday, on the 8th of February 2024, they repeated the same policy update and created two separate

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Chinese New Year Google Advertising Tips
Emmanuel Flossie

Chinese New Year Google Advertising Tips

Relevant Keywords When crafting your ad campaigns, it’s essential to integrate keywords related to the Chinese New Year. This could include terms like “Chinese New Year Gifts”, “Lunar New Year Sale”, or more specific phrases like “Year of the Dragon” (for 2024). These targeted keywords help reach the audience looking for festive deals and gifts.

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New Feature Browsing Experience In Google Merchant Center
Emmanuel Flossie

New Feature: Browsing Experience In Google Merchant Center

Google has recently introduced a new feature in its Merchant Center, aimed at enriching the browsing experience for shoppers. Still in its beta phase, this new metric is a component for getting your Top Quality Badge. While it may not significantly impact earning the badge, it’s good to start working on an implementation for retailers

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