Google Ads Showcase Ad Groups Merging Into Regular Shopping Ad Groups
Google Ads Showcase Ad Groups Merging Into Regular Shopping Ad Groups

Starting from the 1st of April 2021, Google will remove the Showcase Shopping ad group ads. No need to worry. Google Shopping Showcase Ads will be part of the regular shopping campaign. Showcase Shopping ads are carousel ads that allow you

Your campaigns can't tailor dynamic ads based on user activity when the required parameter doesn't match your feed.
Your campaigns can’t tailor dynamic ads based on user activity when the required parameter doesn’t match your feed.

If you get the below quoted message: Fix your audience source that’s sending a required parameter that doesn’t match your feed Your campaigns can’t tailor dynamic ads based on user activity when the required parameter doesn’t match your feed. Make

Google Shopping Auto Adjust Pricing For Buy On Google
Google Shopping Auto Adjust Pricing For Buy On Google

You can now automatically adjust the Google Merchant Center pricing to better compete with competitors on Buy On Google, using pricing rules and, at the same time, setting a minimum price to avoid underselling your products. Step 1) Adding A

Google Merchant Center Show Your Return Policy In Your Google Shopping Listings and Ads
Google Merchant Center Show Your Return Policy In Your Google Shopping Listings and Ads

You can now show your return policy in your free shopping listings and shopping ads. These new features allow you to show your policy for customers to read the return details before clicking on an ad or listing. Adding return

Google Shopping Identify As Black-Owned & Google Merchant Center Setup
Google Shopping Identify As Black-Owned & Google Merchant Center Setup

Recently Google has added a feature that allows you to enable the identification of black-owned businesses. This feature adds a small icon in your product description for product listings in the shopping tab. How To Enable? You can enable this

Google Merchant Center New Pricing Enforcement Policy
Google Merchant Center New Pricing Enforcement Policy

Starting from 6th April 2021, Google will begin reviewing the price match between the data feed, website, and checkout. Before this policy, Google will only be checking if the prices matched between the data feed and website landing page (visually

Great News With Listing on Google Shopping and 3rd Parties (Amazon, eBay, Etsy)
Great News With Listing on Google Shopping and 3rd Parties (Amazon, eBay, Etsy)

For many years Google Ads community product experts, including myself, have all informed merchants that if you want to list products on Google Shopping, you could not list on Amazon, eBay, Etsy or any other marketplace at the same time.

Google Merchant Center MCA Over Capacity Issue
[SOLVED] Google Merchant Center MCA Over Capacity Issue

As of 28th of January 2021, Google Merchant Center has issues with a weird error stating MCA over capacity. As of writing, Google is aware of the issue and the technical teams are working on resolving this. It is currently

[SOLVED] Extraneous text [title] Google Merchant Center
[SOLVED] Extraneous text [title] Google Merchant Center

When you have a warning in your Google Merchant Center Diagnostics saying Extraneous text [title] or even [description]. Then this indicates you have promotional words in your data feed. You will need to remove words or sentences that indicate a

Google Shopping ID Attribute Optimization - Google Merchant Center
Google Shopping ID Attribute Optimization – Google Merchant Center

The easily overlooked Google Shopping attribute is the ID due to its insignificant foundation. However, the ID field is vital for a lot of reasons. This article will explain some tips, recommendations, and corresponding values attributed to the Google Merchant