Learn More About Advertising
A significant update that demands attention comes from Google in February 2024, concerning using AI-generated images within the Google Merchant Center and its Product Studio feature. Understanding the Change Google’s Product Studio feature, accessible through the Google and YouTube app for Shopify and in Google Merchant Center Next, now mandates a critical guideline for AI-generated images.
This article is strange, as I always assumed Google would be using the shipping handling times on shopping ads and free listings; it seems that was not the case. Starting on 9th April 2024, Google will use the min_handling_time and max_handling_time to show the delivery estimates to consumers on all shopping ads and free listings accurately. I review hundreds
Starting in February 2024, advertisers in Australia will have the opportunity to use vehicle ads to promote their cars on Google Shopping. This new feature will eventually be expanded to other countries as well. Vehicle ads are a type of advertisement that focuses on performance and can be seen across different channels. They are specifically designed
Google has recently launched a new attribute named “bulk price,” designed to enable merchants to display additional pricing details for bulk purchases. This development addresses a long-standing issue faced by wholesalers who have struggled to represent bulk pricing accurately on Google’s Shopping. In the past, many merchants could not communicate that products were available at
Starting in February 2024, Google will update its inappropriate content policy. The update aims to explain the definition of sensitive events in more detail. It’s interesting to see that I reported on this policy on the 10th of January, and yesterday, on the 8th of February 2024, they repeated the same policy update and created two separate
Relevant Keywords When crafting your ad campaigns, it’s essential to integrate keywords related to the Chinese New Year. This could include terms like “Chinese New Year Gifts”, “Lunar New Year Sale”, or more specific phrases like “Year of the Dragon” (for 2024). These targeted keywords help reach the audience looking for festive deals and gifts.
Today, on the 21st of December 2023, Google announced an update to its policy regarding Product Identifiers. Previously, Google’s policy was stringent regarding submitting product offers without barcodes. If a product was submitted indicating that a unique product identifier did not exist for a product, but there was evidence to the contrary, the offer would
Google has recently introduced a new feature in its Merchant Center, aimed at enriching the browsing experience for shoppers. Still in its beta phase, this new metric is a component for getting your Top Quality Badge. While it may not significantly impact earning the badge, it’s good to start working on an implementation for retailers
If you are having trouble selecting your feed in your Google Ads standard shopping or performance max campaigns using feed labels, then the issue will be due to a missing feed label value when your data feed has been setup. How To Fix?
As of the last week of November 2023, Google has been sending out a lot of warnings related to invalid real number [unit pricing measure] or [unit pricing base measure].It seems to me this is the data feed that is (Shopify Google & Youtube app), for some reason, submitting strange data, regardless of the reason
Starting in early 2024, you can no longer choose first-click, linear, time-decay, or position-based conversion models. Only data-driven or last-click attribution models will be available when setting up conversion models from Google Analytics in early 2024. Once Google has changed your attribution model and you no longer want to use data-driven, you can change the
As of November 2023, Google no longer allows E-juice for shopping ads or free shopping listings. E-juice is a liquid used inside e-cigarettes, also known as vape juice. Because e-cigarettes are considered dangerous products, Google has updated its policies and disallowed all e-juice listings.