As Google is slowly adding more features that already exist in Google Merchant Center Classic, today, I noticed that Google has added two new features in Google Merchant Center Next.
Business Logos and Colors for Ads
Previously, this was called branding. Google is now calling it Business Logos and Colors for ads, which you can find in the Business Info section.
When you edit your logos and colors, you can add a square and rectangular logo alongside a main color and accent color.
Checkout
You can also add your checkout links, allowing consumers to click on buy now within free listings and allowing the merchants to be directed to the checkout, bypassing the product landing page. I have written a guide on how to implement this for Shopify.
You can access the Checkout option by going to your business information.
