Effective March 2023, Google announced an update to its “Unsupported Shopping content” policy to allow ads for electric bikes in the United States that can reach a top speed of 46 km/h (or 28 mph). This significantly increased from the previous maximum speed limit of 25 km/h (15.5 mph).
Over the years, we’ve had many eBike merchants reach out to us after getting suspended for selling electric bikes exceeding the 25km/h speed limit. These merchants were disappointed that they couldn’t list their products on Google Shopping and were worried about losing out on potential sales. With the new policy update allowing electric bikes with a top speed of 46 km/h to be advertised, we’re sure these merchants will be happy to hear the news.
However, it’s important to note that product listings for these electric bikes must explicitly state the bicycle’s speed on the landing page and the product title or description. If the speed isn’t stated, the products violate the policy and will be disapproved.
Retailers must also comply with local laws for any area their ads target, in addition to the standard Shopping ads policies. This means that while electric bikes with a top speed of 46 km/h may be allowed on Google Shopping, they may not be legal to ride or sell in all areas.
It’s worth noting that this policy update relates to the US only!