On 27th May 2021, Google has announced that merchants are required to meet a certain level of professional and editorial standards on their website.
Google is protecting users from poor shopping experiences, such as incomplete websites, confusing or inaccurate product information, broken links or category pages that are empty on the website, etc.
Google requires all merchants to follow a basic level of requirements. If your website does not have basic requirements, you will see a suspension warning: Website needs improvement.
How To Resolve?
You need to make sure you follow Google’s editorial guidelines.
To resolve the issues, you should read the editorial guidelines and check the most common problems below.
The most common issues are:
- Copied descriptions and images from other merchants
- Poor grammar and spelling errors
- Broken links
- Empty categories
- Low trust in provided contact details
- Incomplete shipping policy
- Popups that block website content
- Non-functioning promotions
- Having template images
- Duplicate product details