Created on 1 December, 2023
Attribution Model Changes in Google Merchant Center

Attribution Model Changes in Google Merchant Center

Starting in early 2024, you can no longer choose first-click, linear, time-decay, or position-based conversion models. Only data-driven or last-click attribution models will be available when setting up conversion models from Google Analytics in early 2024.

Once Google has changed your attribution model and you no longer want to use data-driven, you can change the attribution to the last click.

To change the attribution model in Google Merchant Center, you need to make the changes in Google Analytics.

  1. Go to Google Analytics
  2. Admin
  3. Data Display
  4. Attribution Settings
Google Analytics Change Attribution Model

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