Phone Number Verification Now Required On Google Merchant Center

As of 11th January 2021 you are required to verify your phone number in Google Merchant Center.

You can verify by going to Google Merchant Center > gear icon > Business information > About your business > phone number section

Ensure the phone number you enter matches the phone number on your website.

As of April 2020 Google has increased the requirements for merchants to be trustworthy. This is another layer of proving this.