Everything About Google Shopping
New Promotion Section On Google Shopping & Search
Google has been busy making the consumer’s shopping experience even better. Starting today, when you search for a product, Google will organize and show your competitively priced or discounted products from retailers across the web. Starting in October 2021, Google will allow users on Web Search to toggle between the most popular deals for major
Turn On Enhanced Conversions & Get Accurate Sales Data In Google Ads
You might or might not know that Google has been struggling to track conversions since the Apple IOS 14 Update launch, which prompts users to disable tracking. For users that disable tracking, only session-based conversions are tracked in Google Ads. What Is Session Based Tracking? Session-based tracking means a conversion that occurs during clicking on
Payment Methods No Longer Needs To Be Shown Prior To Checkout For Google Shopping
Google has yesterday (28th June 2021) updated the policy that you no longer need to show payment methods on the website prior to entering the checkout. Initially, you needed to show the payment logos in the footer of your website and underneath the add to cart button, along with billing terms and conditions. However, you
How To Add Google Analytics 4 (GA4) In Shopify
Here is a native solution from Google on how to install Google Analytics 4 in Shopify. Requirements Get Your GA4 Code First lets find your Google Analytics Measurement ID by going to: Now go to Shopify > Settings > Customer Events And click on Add custom pixel You can give it any pixel name, but
Google Merchant Center Policy Update For Availability Status
Earlier this year, on the 27th of March 2021, Google mentioned new website quality enforcement. Now Google has redefined an element of availability requirements. The new update requires the availability status to be the same on the website as in the checkout. Source: https://support.google.com/merchants/answer/10725934 What Does This Mean? Make sure you clearly show if the item
Google Merchant Center Now Accepts WebP Images
Ever since Google introduced WebP image formats, which are a much smaller and lighter image format than jpg or png, Google Merchant Center did not support this image. You can now use WebP images for the main image_link and additional_image_link. The primary purpose of WebP images is to speed up your website. Lighter images equal
How to Upload Shopify Customer List To Google Ads
Uploading your Shopify customer data to Google Ads is a powerful tool in allowing you to remarket existing buyers. If you know your customers will purchase from you again, setting up a Display Remarketing campaign or Smart Display campaign will generate that extra sales opportunity. Why waste your initial customer acquisition efforts when you can
Fix Products Expiring Created Via Website Crawler In Google Merchant Center
Products naturally expire after 30 days. This is true for every data feed method you choose. Google needs fresh data, however, how do you resolve an issue with expiring products when you have no method to refresh the data. Well, there is a way! Requirements Access to Google Merchant Center > Products > Feeds Google
Updated Contact Detail Requirements for Google Shopping / Google Merchant Center
Initial policy confirmation was on 8th June 2021. Starting from August 2nd, 2021, Google will relax the contact detail requirements. Source: https://ads-developers.googleblog.com/2021/06/important-changes-to-google-contact.html Re-confirmed policy update (10th July 2021) : https://support.google.com/merchants/answer/10599909 Before the policy update, you required a minimum of 2 contact points on your website. Starting from August 2021, you only need 1. Which Contact