A list of important articles to improve your Google Shopping experience and knowledge.
Google Shopping Basics
Website
- Refund & Returns Policy
- Google Shopping requires you to have a refund and returns policy link visible on all product and home pages.
- Secure Checkout
- A secure SSL checkout is required when you are collecting personal information.
- Landing Page Best Practices
- To ensure a higher conversion rate there are some best practices to follow.
- Keep your content fresh with Microdata
- Including Microdata allows you to ensure a high quality data feed.
Data Feed
- When do I need to add a GTIN?
- Mainly if your manufacturer has applied a (EAN, UPC, IBAN, …) than this field needs to filled in.
- Recommended attributes
- A list of recommended attributes for each type of product.
- Apparel Requirements
- Best Practices Titles & Descriptions
- Custom Labels
- Using custom labels allows you to better control your CPC.
- A list of disapproved items
- Not all products can be displayed, depending on the countries laws some products might be illegal.
- How to export products to Google Merchant
- When you have your product data ready, it is time to export the details to the Merchant Center.
- What are the requirements for selling Apparel Products?
- Selling apparel products require different attributes compared to normal products.
- Disapproved Items
- If you have disapproved products than this article will explain the most common reasons.
- Promotions data feed explained
- The promotions data feed is a feature that allows you to highlight a promotion in Google Web and Shopping
- How to add multiple websites to the Merchant Center?
- If you own multiple websites you can have all sites under one Google Login.
- Automated Promotions
- Get a higher CTR with automated promotions, find out how to get them.
- Types of Data Feeds
Google Ads
- How to connect Google Merchant to Adwords
- Easily connect both account is Google Merchant Settings.
- How to setup a Smart Shopping Campaign
- This article explains how to setup a smart shopping campaign using Performance Max.
- How to create subdivisions
- Creating subdivisions in your ad group allows you to neatly organize your products.
- How to increase Impressions
- Gaining more impressions is not only done via increasing the CPC but there are also other steps to undertake first.
- Enable Conversion Tracking
- Sales Tracking
- Contact Page
- How to remove products?
- In any successful campaign it is important to remove low performing products
- How to add negative keywords
- Adding negative keywords is an important part of improving your performance
- Products are not showing in Google Shopping?
- There can be a multitude of reasons why your products are not showing.
Extra
- Setting up Seller Reviews
- Increase conversions by adding seller reviews.
- Add Product Reviews to increase CTR
- Adding reviews to your products will allow you to have a higher CTR and thus also a higher conversion rate
- A list of countries Google Shopping is in?
- The full list of available countries.
- Get extra sales using Google Merchant currency conversion
- You can gain more sales by listing your products in multiple target countries using the same product information