[2024 Update] Which Countries Are Supported in Google Shopping

In this article I talk about several things related to the available countries, these are:

• The list of countries
• What to do if a country is not listed
• Which language can you use
• Which currencies can you use
• How to target multiple countries

List Of Countries with Google Shoping

As of this updated article, several countries support Google Shopping. Please refer to Google’s official support page to confirm whether your country is on the list.

Key Considerations When Targeting Other Countries

1. Language and Currency Alignment: It’s essential to align the language and currency of your target country to optimize the number of available impressions. If there’s a mismatch, Google might restrict your impressions. Data from our client testing indicates that such mismatches can reduce traffic to as low as 10%.
2. Consistency Across Platforms: Ensure your data feed and website display the same language and currency.

Countries With Limitations

The following countries have the shopping tab function available: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Czechia, Denmark, Finland, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Russia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States and Vietnam.

The following countries are currently in beta: Algeria, Angola, Bangladesh, Cambodia, Cameroon, Costa Rica, Cote d’Ivoire, Dominican Republic, El Salvador, Ethiopia, Ghana, Guatemala, Kenya, Madgascar, Morocco, Mozambique, Myanmar, Nepal, Nicaragua, Pakistan, Panama, Puerto Rico, Saudi Arabia, Senegal, Sri Lanka, Tanzania, Thailand, Tunisia, Uganda, Venezuela, Vietnam, Zambia and Zimbabwe.

The following targeting South Korea you require a business registration number to participate.

For France you can only target the metropole, not overseas territories.

What To Do If A Country Is Not Listed

If your target country is not on the list, you cannot request that Google include it. While you await potential inclusion, explore other advertising avenues like Text ads, Display Ads, and YouTube.

Which Languages Can I Use?

Previously, advertisers could only target English and the country’s native language. However, Google’s recent updates now allow any language targeting. Nevertheless, the effectiveness depends on the language’s popularity within that country. Hence, thorough research is essential before targeting a non-native language.

Key Considerations

Translation Services: It’s advisable to avoid automated translation tools. Instead, consider engaging a professional translator to ensure accuracy and authenticity.

Here is a list of supported languages:

Which Currencies Can I Use?

While targeting a specific country, using its local currency is essential. Should you opt for a foreign currency, Google will handle the conversion. However, this will significantly limit your traffic — often to just 10% of what you might achieve with the native currency. Therefore, always submit feeds using the country’s primary currency.

How To Target Multiple Countries

Strategies for Multi-Country Targeting

Adding Countries: Navigate to Products > Feeds, select your feed, head to settings, and add your desired country.

Submitting a Dedicated Feed: You can offer a unique feed with the appropriate language and currency. Platforms like Shopify make this process relatively seamless. However, you might need to launch a new website in some instances.

Best Practice: For optimal results, use a dedicated feed. This tactic significantly boosts your potential traffic.

When you set up a new website, use an advanced Google Merchant Center account. When using subdomains or folders, you can use the same account by submitting a new data feed.
Also, ensure that the targeted language is consistent on your website and the data feed.

Need Help?
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