In this article I will explain which topics you need to write about when creating or updating your Return Policy page for Google Shopping. By no means is this article 100% correct as Google does not cover what you have to do, this article merely covers the basics.
A link to the return & refund policy must be visible at the footer of the page (bottom) on the following pages
You will need to explain what the cancellation period is. (15 days, 30 days, unlimited, etc…)
For example :
In the UK you have to provide a 7 day cancellation period after delivery. Which is required for all online goods. (Distant Selling Regulation)
Are refunds returned to the same form of payment used, store credit, anything else.
Damaged, defective or incorrect goods can always happen, explain what your policy is.
For example :
We will arrange the goods to be collected / swapped over at our expense
Explain what the procedure is to receive a refund or to return goods. Phone, Email, Form etc…
What are your shipping & packing charges.
Cover if the consumer will need to pay for sending goods back to you or if its free / return value.
Mention if consumers can return products after the cancellation period.
From within the Returns Policy, a link to the terms and conditions is recommended
If a customer no longer wants to the goods, do you allow refunds / returns?
You can refuse refunds on non damaged goods, however you do need to clearly state this in the policy.
The language of the refund policy must be in the native language of where the data feed country is targeted.
If you are targeting multiple countries withing Google Merchant, you must have the policy accessible in all languages