Guide to Writing a Returns and Refund Policy for Google Shopping

A well-structured Returns and Refund Policy is essential for eCommerce businesses. It ensures transparency and compliance with Google Shopping policies and local laws. This guide covers the essential components of a robust return policy.

1) Visibility and Accessibility

A prominent and easily accessible hyperlink to the Returns and Refund Policy must be placed in the footer of the following key pages:

• Home Page
• Product Landing Page
• Cart Page
• Checkout Page

This ensures customers can easily find and review the policy before purchasing.

2) Cancellation Timeframe

Specify when customers can cancel or return their order after delivery. Common periods include:

• 15 days
• 30 days
• 60 days
• Unlimited (if applicable)

Ensure the timeframe aligns with local consumer protection laws.

3) Method of Refund

Clearly outline the available refund methods. Customers need to know whether:

• They will be reimbursed via the original payment method (credit card, PayPal, bank transfer, etc.).
• They will receive a store credit instead of a direct refund.
• Any other reimbursement options apply (e.g., gift cards, exchanges).

4) Handling of Damaged, Defective, or Incorrect Goods

Specify your process for handling returns due to damaged, defective, or incorrect items:

• Will the company cover return shipping costs for such cases?
• Will the item be replaced or refunded?
• Does the company arrange pickup, or must the customer return the item?
• Are there specific steps for customers to follow, such as providing photo evidence?

5) How to Request a Return or Refund

Provide a clear step-by-step process for requesting a return or refund. Include details such as:

• Contact methods (email, phone, online form, customer support portal, etc.).
• Required information (order number, reason for return, images if applicable).
• Expected response time (e.g., “We process return requests within 48 hours”).

6) Delivery Charge on Returning Goods

Clarify whether customers need to cover the cost of returning goods. Address the following:

• Do customers pay for return shipping, or is it free?
• Will the original shipping cost be refunded if the return is accepted?
• Are there any restocking fees?

7) Returns After the Cancellation Period

If you accept returns beyond the standard cancellation period, specify:

• The conditions under which returns are accepted.
• The percentage of the original price refunded (full, partial, or store credit).
• The return process for such cases (contact methods, proof of purchase, etc.).

8) Link to Terms and Conditions

To provide complete transparency, include a direct link to your Terms and Conditions within the Returns and Refund Policy. This ensures customers can review all purchase-related policies in detail.

9) Policy on Returning Unwanted Goods

Clarify whether customers can return items they no longer want and outline the conditions:

• Do you accept returns for non-damaged goods?
• What is the return process (request method, packaging requirements, return shipping costs)?
• If returns are not accepted for non-damaged goods, clearly state this policy.

10) Refund Policy Language

To comply with Google Merchant Center requirements, the refund policy must be available in the language(s) of the targeted country/countries. Ensure that:

• The policy is written in the native language of the country being targeted.
• If selling in multiple countries, the policy is accessible in all relevant languages.

11) Additional Considerations

To enhance clarity and compliance, consider adding:

• Processing time for refunds (e.g., “Refunds are processed within 5-7 business days”).
• Conditions for returns (e.g., “Items must be unused, in original packaging, and include all accessories”).
• Exceptions and exclusions (e.g., “Personalized or perishable items cannot be returned”).
• Policy for international returns (if applicable).