Created on 10 July, 2015 | Updated on 15 April, 2022
How do I remove products in Google Shopping Adwords Campaigns

How do I remove products in Google Shopping Ads Campaigns

You can remove products from advertising on Google Shopping either in the data feed or Google Ads before showing you how I would like to take the time to explain a couple of things first.

Why would I want to remove products?

  • Low performing products
  • Low conversions
  • Products that are out of stock
  • Products you don’t want to sell for other reasons

Do note

Google automatically stops advertising products that are out of stock within 24 hours.

Removing a product for an extended period will negatively affect your historical ranking. It is better to let Google automatically control the ads, to reduce the adverse effects.

Try improving before removing!

If you have a product with low conversions but high CTR, then maybe it’s not the problem of the product but an issue on the landing page or checkout.

If your product has high impressions but no clicks, maybe try to improve the following:

If all of the above have failed and you are not receiving the desired outcome, excluding the product is a good idea.

Option 1) Exclude in Google Ads by item ID

In Smart Shopping and Standard Shopping Campaigns

You can exclude a product by item ID inside your Google Ads Product Listing.

Click on your Google Ads Shopping Campaign

Click on your product group

Click on subdivisions (arrow down) until you are at the item ID level. If you have not subdivided your products, have a read on how to implement subdivisions for your Google shopping campaign.

You can now click on the Max CPC column cell to change the bid option. Here you can choose to select exclude and then click on save.

In Performance Max Campaigns

In Google Ads click on your Performance Max Campaign > Asset groups > Listings Groups

Hover over All products and click on the edit icon

Now you can choose Item ID

Google Ads Performance Max Subdivisions

You can now check all items you want to include, and everything else will be excluded.

Google Ads Performance Max Subdivisions Item ID

And you can also exclude individual products after this step by changing the status from enabled to excluded.

Google Ads Performance Max Exclude Item ID

Option 2) Delete the product from your data feed

Please remember that the historic ranking could be removed by deleting the product from the data feed. Ensure that you do not reuse the Product ID for any other products other than the same product when the product is deleted.

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