How do I remove products in Google Shopping Adwords Campaigns


How do I remove products in Google Shopping Adwords Campaigns

You can remove products from advertising on Google Shopping ether in the data feed or in Google Adwords. Before I show you how, I would like to take the time to explain a couple of things first.

Why would I want to remove products?

  • Low performing products
  • Low conversions
  • Products that are for an extended amount of time, out of stock (do place the product out of stock in the data feed if this is the case)
  • Products you don’t want to sell for other reasons

Do note

Google automatically stops advertising products that are out of stock within 24 hours.

Removing a product for a long period of time will effect your historic ranking in a negative way. It is better to let Google automatically control the ads, to reduce the negative effects.

Try improving before removing!

If you have a product that has low conversions, but high CTR than maybe it’s not the problem of the product but an issue on the landing page or checkout.

If your product has high impressions but not clicked on, maybe try to improve the following

  • Better image
  • Better Text, Description
  • Competitive pricing
  • Try adding Google Promotions

If all of the above have failed and you are not receiving the desired outcome, than excluding the product is a good idea.

Option 1) Exclude in Google Adwords by item ID

You can exclude a product by item ID inside your Adwords Product Listing.

New UI

Click on your Adwords Shopping Campaign

Google Shopping Campaign

Click on your product group

Google Adwords Product Groups

Click on subdivisions (arrow down) until you are at the item ID level, if you have not subdivided your products, have a read on how to implement subdivisions for your Google shopping campaign.

Google Product Groups Item ID

You can now click on the Max CPC column cell to change the bid option. Here you can choose to select exclude and than click on save.

Google Shopping Exclude Item ID

Old UI

Click on your Adwords Shopping Campaign

google shopping campaign

Click on your ad group

google shopping ad group

Filter down to the level of your ad group. If you don’t already have subdivisions, have a read on how to implement subdivisions for your Google shopping campaign.

google shopping filter down adgroup

Now click on the CPC next to the product you want to exclude, a pop-up appears and you can now click on Exclude > Save

exclude product by clicking on cpc bid

Option 2) Delete the product from your data feed

By deleting the product from the data feed, please remember that the historic ranking could be removed. Make sure when the product is deleted that you do not reuse the Product ID for any other products other than the same exact product.

I have written a great article on how to exclude a product in FeedArmy.

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