[SOLVED] Extraneous text [title] Google Merchant Center

When you have a warning in your Google Merchant Center Diagnostics saying Extraneous text [title] or even [description]. Then this indicates you have promotional words in your data feed.

You will need to remove words or sentences that indicate a promotion, for example:

  • best selling
  • number one
  • best price
  • free shipping
  • money back guarantee
  • free gift
  • bargain
  • affordable
  • lowest price
  • etc…

Solutions

While it is perfectly fine to list these words on your website, it is not ok for advertising purposes. So to remove these keywords from the attribute in question, you could either use feed rules (if your data feed solution supports the option to replace words), or a supplement feed (easiest).

With a supplement feed, first go to Products > All Products > click on the download all products icon.

Google Merchant Center Download All Products

This will download a .TSV file, change it to .CSV and open up using your favorite spreadsheet editor. I recommend Google Sheets!

Delete all the columns except ID, Title and description (or if you just want to edit title, then also delete description)

Make your edits as you desire.

Go to Google Merchant Center > Products > Feeds > click on the button that says add supplement feed.

Google Merchant Center Add Supplement Feed

Enter a name, select Google Sheets and continue.

Google Merchant Center Add Google Sheets

A popup will ask you to connect to your Google Account, then choose existing Google Spreadsheet and select the file you desire and continue.

Google Merchant Center existing spreadsheet

Now choose which primary feed to overwrite and continue.

Google Merchant Center select primary feed

The final step is to click on your supplement feed > processing and click on Fetch now. Within half an hour all data should be overwritten.

Google Merchant Center Fetch Now

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