How To Connect Google Merchant Center to Google Ads

This tutorial is written for Google Merchant Center Next

1. Login to your Google Merchant Center account
2. Navigate to the top right corner and click on the gear icon
3. Now select apps

4. Click on Add Google Ads

5. You can now choose to link from one of the three options
   • Link to your Google Ads account (if your Google Ads email address is the same as Google Merchant Center, this will be the option to choose)
   • Link to a Google Ads account that you don’t manage (if the email address in Google Ads does not match the email in Google Merchant Center)
   • Create a new Google Ads account (Only choose if you know 100% with certainty that you don’t have an existing account)

6. Now log in to Google Ads
7. Navigate to Tools And Settings
8. Select Account Linking (the image below may look different in your case, if you are using smart view, instead of expert view)

9. Here you will see a list of linked accounts, and pending requests
10. Now accept the link request

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