Google Merchant Center Attributes

If you are running local listings in Google Merchant Center and operate in the UK, the EU, or any EFTA country, this is something you need to know. Google has introduced a new attribute for your primary feed called the pickup cost [pickup_cost]. In this article, I will walk you through what it is, how […]

Hello everyone! Today I’m going to share something that’s not widely known yet in the Google Merchant Center community – how to enable UCP (Universal Commerce Protocol) payments for your product feed. This information isn’t publicly available in the standard Google Merchant Center documentation, but I discovered it in the developer logs for the Content

Google has quietly released a significant update to the Google Merchant Center (GMC) product data specification. The ability to submit the Handling Cutoff Time directly in your product feed. While this attribute has existed for years inside the Google Merchant Center UI, it has never been available as a feed-level input, until now. This update

Hi everyone, it’s Emmanuel from FeedArmy. Today, I want to walk you through a big update from GMC: the introduction of physical goods subscriptions and what it means for your feed, your business model, and your product data. 📢 UPDATE — March 2026 Since this article was first published, Google has released further clarifications and

Google has recently introduced a helpful update to Google Merchant Center that brings greater flexibility to managing shipping details—primarily through product data feeds. Previously, merchants were limited in defining handling and transit times, particularly when their business days didn’t align with the default Monday–Saturday schedule. With the release of new attributes, you can specify business

A while ago, Google added a new attribute for adding videos, namely, video_link. Important This is strange, but Google Merchant Center states in the documentation that it does not support YouTube videos; however, Google Manufacturer Center does support YouTube videos. But if we look at shopping results, as shown in the screenshot below, YouTube videos

There is a new way to show free shipping on your products using the free_shipping_threshold attribute. This article guides when and how to use free shipping thresholds, their formatting guidelines, and best practices for e-commerce businesses. When To Use It? If you offer free shipping at the product level based on a minimum order value,

Google Merchant Center has introduced updated guidelines for product titles and descriptions, effective April 10, 2024, to accommodate the integration of AI-generated content. These updates necessitate separating AI-generated and traditional content within your product data feeds. Failure to comply with these requirements may result in warnings or product disapprovals for incorrectly submitted AI-generated titles or

Google has recently launched a new attribute named “bulk price,” designed to enable merchants to display additional pricing details for bulk purchases. This development addresses a long-standing issue faced by wholesalers who have struggled to represent bulk pricing accurately on Google’s Shopping. In the past, many merchants could not communicate that products were available at

Google Merchant Center Next now allows you to connect your Google Business Profile. To accomplish this, navigate to Google Merchant Center Next, select ‘Business Info,’ followed by ‘Shops.’ It’s important to note a current limitation: you must be a super admin if you want to add or edit your connection or details. How to become