Google Merchant Center Attributes

News update April 2025: https://feedarmy.com/kb/checkout-links-now-available-in-demand-gen-ads-us-only/ Back in May of 2023, Google tested quick checkout buttons on shopping listings for Shopify users. This feature was only available when using the Google Shopping & YouTube app. Now, Google has officially launched the new attribute named checkout_link_template. What does it do? The checkout link template allows merchants to […]

A new attribute has been officially added to Google Merchant Center, the virtual_model_link, released as a feature for the manufacturer merchant center many years ago, as most merchants don’t use the manufacturer center. This is an excellent addition for Google Merchant Center users. Virtual model links show your products in augmented reality (AR) or 3D. AR

Google has finally released its highly anticipated Automated Discounts for Google Shopping feature. This feature has been meticulously tested and refined in beta for over three years. The fundamental purpose of Automated Discounts is to optimize your conversion rates and save you significant time that would otherwise be spent manually analyzing data to determine the

It will be very straight forwards once you realize how easy it is to create a canonoical link in Google Merchant Center. First we will want to enable feed rules as an option, if not already done you can view the below video on how to do this. Go to Google Merchant Center > Cog

In today’s digital landscape, product images play a crucial role in the success of an eCommerce business. They are often the turning points that potential customers see when browsing products online and can make or break the decision to purchase. One type of product image that is becoming increasingly important for eCommerce businesses is the

Google has now released new attributes for shopping ads, allowing you to add a short title. Short titles are currently used in browsy contexts such as discovery, shopping ads, or Gmail. And as of August 2026 it will also be used in visual formats (such as YouTube and Discover) in Performance Max campaigns. You might

The description is one of the essential parts that Google considers when ranking you for eligible ad auctions in Google Shopping. Improving the quality of your product descriptions will result in better performance, thus receiving more clicks and sales. As of September 1st, 2020, all products should have a description to ensure higher performance. Reference:

The title is one of the essential attributes for ranking and increasing your CTR for both Shopping Ads, Buy on Google, Free Listings, and Display Ads. Why Optimize The Title? Optimizing your title increases your data feed quality, which results in better performance. This means you get more eligible impressions due to the higher ranking,

The easily overlooked Google Shopping attribute is the ID due to its insignificant foundation. However, the ID field is vital for a lot of reasons. This article will explain some tips, recommendations, and corresponding values attributed to the Google Merchant Center ID field. Introduction The ID attribute is a required field used for Google to

Below you can find a list of taxonomy (categories) files for most countries. The data is useful for knowing the categories in your native language. However, you can also use US taxonomy for all countries. Countries that do not have a local language will have to use the US language. You can use ID’s or category names.