Emmanuel Flossie

Google has quietly rolled out an important update to Custom Labels in Google Ads, and if you’re running Demand Gen campaigns, this one’s for you. What Changed? Custom Labels in Google Ads have traditionally been available for Performance Max and Standard Shopping campaigns. But as of now, Google has expanded support to include Demand Gen […]

May 2026, and this one’s for a part of the market that’s been waiting a long time. If you sell ATVs, UTVs, RVs, travel trailers, or campers in the US, Google just opened the door to one of the most powerful lower-funnel ad formats on the platform. Vehicle Ads are expanding, and it’s a big

A few weeks ago, I covered the product landing page requirements from Google and mentioned that a grayed-out button for out-of-stock products was required. Well, Google has updated those requirements, and it’s actually a positive change for merchants. A community member on LinkedIn flagged this and asked whether the grayed-out button would remain a strict

If you’re running Google Shopping campaigns and your store has a minimum order value, this one is important. Starting 30th September 2026, Google Merchant Center will require merchants selling in the EU, UK, and Switzerland to declare their minimum order value as a product attribute. Here’s everything you need to know and how to get

If you’ve been using Google Merchant Center for a while, you’ve probably learned to pay close attention whenever Google quietly pushes out a policy update. Most of the time, these updates don’t come with any announcement, no email, no banner. They just show up in the documentation, and it’s up to you to figure out