Google’s Website-reported Autofeeds offer a streamlined method to automatically import your in-store inventory data into Google Merchant Center—no extra feed files required. How It Works 🛠 Requirements & Setup From Google’s documentation (support.google.com): Implementation steps: 🌐 Compare with Other Local Inventory Methods Google offers five ways to add local store inventory to Merchant Center via […]
As of today, Google has quietly rolled out a user interface update in Google Merchant Center (GMC) that changes how merchants access settings. While this isn’t a drastic overhaul, it does affect daily navigation for anyone managing product feeds, account settings, or business information within the platform. In this article, I’ll guide you through the
Google Merchant Center UI Update. Settings Menu Gets a New Home Read More »
In recent weeks, a new “tactic” has been making the rounds on LinkedIn, claiming to boost Google Shopping sales by duplicating product listings. These posts often promise a 500% increase in conversions with the same ad spend and show examples of how to clone high-performing products with different titles, descriptions, and images.But let’s set the
The Dangers of Duplicate Listings in Google Shopping: Don’t Fall for the Hype Read More »
If you’re advertising vehicles through Google Merchant Center, there’s a small but essential update you should be aware of. Google has made a change to the installment attribute used in vehicle ads—and it’s now optional in more markets, along with the introduction of a new sub-attribute. What Changed? There are two main updates to the
Google Updates Installment Attribute for Vehicle Ads in the UK and US Read More »
To simplify and streamline communications, Google has officially discontinued the Email Archive feature in Google Merchant Center (GMC) as of June 25, 2025. While the feature is no longer available, merchants will still be able to access essential messages, just in a new location: the Notifications tab. What Changed? Historically, the Email Archive stored a
Google Merchant Center Update – Email Archive Feature Discontinued as of June 25, 2025 Read More »
Google has rolled out a significant update to its product title policy in Google Merchant Center, and if you’re managing Shopping Ads, you’ll want to pay close attention. What’s Changed? Google now recommends (and may soon require) that merchants prepend the product’s brand name to the beginning of the product title, particularly when the brand
Google Merchant Center Update. Prepend Brand Name in Product Titles Read More »
Google has just launched a new beta feature called Brand Management in the Google Merchant Center. Unlike the familiar “brand” section where merchants upload square and rectangle logos, this new feature introduces a more structured and centralized way to manage your brand profile—similar to how Google Business Profiles work. What Is the Brand Management Feature?
New Google Merchant Center Feature: Brand Management (Beta Overview) Read More »
Google Merchant Center has just introduced an exciting new feature, AI-powered product search filters. This update makes it easier for merchants to gain deeper insights into their product data and take smarter action to improve their ad performance. Here’s everything you need to know about this powerful new tool. What Is the New “Search for
Google Merchant Center Launches New AI-Powered Product Search Filters Read More »
Google has released a highly anticipated update to its Demand Gen ads: Checkout Links are now officially supported. This feature was previously available only in Performance Max and Standard Shopping campaigns — but as of April 24, 2025, U.S. advertisers using Demand Gen ads can now send users directly to the checkout page, bypassing the
Checkout Links Now Available in Demand Gen Ads (US only) Read More »
As of April 2025, Google has rolled out important updates to its Merchant Center policies affecting the Energy Efficiency Class and the newly introduced Certification attribute. These changes impact how merchants must present energy-related product data, especially for advertisers targeting specific regions such as the European Union (EU), United Kingdom (UK), Switzerland, and Norway. What’s
