Log in to Google Ads and in the top right corner click on Tools and Settings, then select Access and security. Click on the tab security and select allowed domains. Here for my clients add feedarmy.com or if you are using this guide for your clients, enter the domain name associated with your business. Navigate …
Starting tomorrow, on the 15th of September 2021, Google will enforce product identifiers: Brand, GTIN, and MPN values for free shopping listings. However, this was already well known and documented in my requirement list. Therefore, it seems, as of now, the product identifiers will be more of a requirement. Google also mentioned in October 2020, products …
New Product Identifier Requirements For Google Shopping Free Listings Read More »
Google has finally lifted the block on listing respirator masks on Shopping Ads and Free listings as of 31st of August 2021. For the US, Google now allows N95 masks and for all other countries KN95, FFP2, and KF94 masks. US Mask Only Listings For listing N95 Masks in the US, Project N95 will approve …
Google Shopping Allows More Mask Types To Be Listed Read More »
On 27th May 2021, Google has announced that merchants are required to meet a certain level of professional and editorial standards on their website. Google is protecting users from poor shopping experiences, such as incomplete websites, confusing or inaccurate product information, broken links or category pages that are empty on the website, etc. Google requires …
Fix Website Needs Improvement In Google Merchant Center Read More »
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Starting in August, you will get warnings for incorrect MPN values, and from September onwards, all products in violation will get disapproved. Common Reasons Common reasons for getting this warning are merchants using the MPN field with SKU values or some self-assigned values. If you are a reseller, you can not self-assign MPN values. Common …
Fix Incorrect product identifier [mpn] In Google Merchant Center Read More »
Google has been busy making the consumer’s shopping experience even better. Starting today, when you search for a product, Google will organize and show your competitively priced or discounted products from retailers across the web. Starting in October 2021, Google will allow users on Web Search to toggle between the most popular deals for major …
New Promotion Section On Google Shopping & Search Read More »
You might or might not know that Google has been struggling to track conversions since the Apple IOS 14 Update launch, which prompts users to disable tracking. For users that disable tracking, only session-based conversions are tracked in Google Ads. What Is Session Based Tracking? Session-based tracking means a conversion that occurs during clicking on …
Turn On Enhanced Conversions & Get Accurate Sales Data In Google Ads Read More »
Google has yesterday (28th June 2021) updated the policy that you no longer need to show payment methods on the website prior to entering the checkout. Initially, you needed to show the payment logos in the footer of your website and underneath the add to cart button, along with billing terms and conditions. However, you …
Payment Methods No Longer Needs To Be Shown Prior To Checkout For Google Shopping Read More »
Google Analytics 4 (GA4) is currently not a replacement for Google Analytics Universal (GA3). GA4 is data driven and creates a different set of reports. While GA3 collects data based on sessions and pageviews, GA4 collects data based on events and parameters. GA4 allows you to automatically track events based on enhanced measurements. However as …
Earlier this year, on the 27th of March 2021, Google mentioned new website quality enforcement. Now Google has redefined an element of availability requirements. The new update requires the availability status to be the same on the website as in the checkout. Source: https://support.google.com/merchants/answer/10725934 What Does This Mean? Make sure you clearly show if the item …
Google Merchant Center Policy Update For Availability Status Read More »
