News

Teeth whitening products policy update (February 2024) Teeth whitening products with up to 6% hydrogen peroxide or related chemicals are now permitted in the UK. This updates the previous limit of 0.1%. This change affects both Shopping Ads and Free Listings. Google’s goal is to safeguard customers from potentially harmful or ineffective products. Sellers should

A significant update that demands attention comes from Google in February 2024, concerning using AI-generated images within the Google Merchant Center and its Product Studio feature. Understanding the Change Google’s Product Studio feature, accessible through the Google and YouTube app for Shopify and in Google Merchant Center Next, now mandates a critical guideline for AI-generated images.

Starting in February 2024, advertisers in Australia will have the opportunity to use vehicle ads to promote their cars on Google Shopping. This new feature will eventually be expanded to other countries as well. Vehicle ads are a type of advertisement that focuses on performance and can be seen across different channels. They are specifically designed

Starting in February 2024, Google will update its inappropriate content policy. The update aims to explain the definition of sensitive events in more detail. It’s interesting to see that I reported on this policy on the 10th of January, and yesterday, on the 8th of February 2024, they repeated the same policy update and created two separate

Today, on the 21st of December 2023, Google announced an update to its policy regarding Product Identifiers.  Previously, Google’s policy was stringent regarding submitting product offers without barcodes. If a product was submitted indicating that a unique product identifier did not exist for a product, but there was evidence to the contrary, the offer would

Google has recently introduced a new feature in its Merchant Center, aimed at enriching the browsing experience for shoppers. Still in its beta phase, this new metric is a component for getting your Top Quality Badge. While it may not significantly impact earning the badge, it’s good to start working on an implementation for retailers

Starting in early 2024, you can no longer choose first-click, linear, time-decay, or position-based conversion models. Only data-driven or last-click attribution models will be available when setting up conversion models from Google Analytics in early 2024. Once Google has changed your attribution model and you no longer want to use data-driven, you can change the

As of November 2023, Google no longer allows E-juice for shopping ads or free shopping listings. E-juice is a liquid used inside e-cigarettes, also known as vape juice. Because e-cigarettes are considered dangerous products, Google has updated its policies and disallowed all e-juice listings.

As Google is slowly adding more features that already exist in Google Merchant Center Classic, today, I noticed that Google has added two new features in Google Merchant Center Next. Business Logos and Colors for Ads Previously, this was called branding. Google is now calling it Business Logos and Colors for ads, which you can

Menachem Ani discovered today that Amazon Prime is advertised in the shopping tab when searching for products in the US. This specific ad is listed when searching for plumbing baths. I was immediately disappointed that Amazon Prime was added, as it would make it so much harder for merchants to compete against Amazon. I then discovered