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Update : As of 7th March 2018, this is all resolved.   As of 6th March 2018, if you try to fetch a new copy or submit a new data feed to Google Merchant, you will see an error saying File pre processing:failure. Don’t Worry! This is only a visual message, all products if correctly submitted […]

As of yesterday the 27th September 2017, Google has dramatically changed the way shopping ads are displayed in general search results, in other words the absolute top position are now auctioned equally among all marketplaces. What does it mean? From now on other marketplaces such as google, ebay, kelkoo, shopzilla etc… will be labelled in

There are two ways Google Shopping lists your product, a single store listing or a compare price listing. Both very different and will have different results on your advertising efforts. To get a better understanding on how Google presents your products lets explain both examples first and than explain what you can do to get yourself

  It’s always great to learn something new, after a 7 week Google Partner Audience Product Expert Program, i’m glad to announce I received another certificate. The media team for Google Partners, even noticed my t-shirt! @googlepartners #audienceexpert Thank you for the excellent livestream, always great to learn new things! pic.twitter.com/5cWmID70nc — FeedArmy (@FeedArmy) April

As of October 2016, if you are searching for products that are not native to your country’s location, you will notice that the Google shopping results will not show up. Before when you for example visited google.co.uk and search for a product you would get shopping results among text ads. Or if you go to google.co.uk/shopping

A couple of weeks ago I got named Rising Star at Google’s Advertising Community. Why is this important? It provides another showcase of how knowledgeably I am within Google’s advertising platform and the commitment I have to assist all my clients and community members in providing the highest quality experience. What is a Rising Star?

Google has announced in 2017 that it launched Email Remarketing for Google Shopping. Allowing you to target customers by bidding higher with a bid adjustment using data from existing users. Very similar in how audiences work using the remarketing list. How It Works Remarketing with customer emails works by showing relevant ads when the customer

Google has announced some changes and requirements to the products feed specifications. It is important that you fully read and understand what needs to be done. Unit Pricing The unit pricing will be made available to all marketplaces to ensure a consistent pricing across the marketplace. This attribute allows you to set pricing based on

Google has announced it’s rolling out Google Shopping Ads on Image Search results. This will have a huge impact on increased traffic, especially for mobile devices. With mobile devices globally overtaking desktop devices, it is all but important to optimize and improve for the ever-growing landscape of mobile devices. According to Google, the mobile searches

As of May 16 2016 a GTIN (Global Trade Identification Number) which can be a EAN, UPC, IBAN, JPN is going to be required for the following countries Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, United Kingdom, United States. The general rule is that if a manufacturer has assigned a GTIN ie