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Google recently updated its shipping policy in Google Merchant Center, allowing merchants to set the minimum handling time to 0 days. This change will significantly improve consumer decision-making and increase potential conversions. What Has Changed? Previously, the minimum handling time you would set in your Merchant Center shipping settings was 1 day, even if you […]

In a recent update from Google Merchant Center, advertisers should note two important changes related to the condition attribute—especially if they’re running ads across YouTube surfaces or promoting vehicle listings. 1. Condition Attribute No Longer Shown on YouTube Surfaces Previously, the condition attribute (e.g., new, used, refurbished) was excluded from showing certain ad types like

A Major Update to the Certification Attribute Google has introduced an update to the certification attribute within the Google Merchant Center, streamlining the process of submitting Energy Efficiency and CO2 data for products. Previously, merchants had to manually retrieve this information from external databases, which was time-consuming and inefficient, particularly for businesses with large inventories.

After nearly six months of frustration, Google has finally restored a crucial feature to Google Merchant Center—filtered product downloads. Previously, merchants could not download only a specific selection of products based on applied filters when using Google Merchant Center Next. Instead, they were forced to export their entire product feed and manually sift through the

There needs to be more clarity about a new popup that appears in Google Merchant Center before you can request a review when you are suspended. In a previous video, I explained that it’s potentially going to be the last review you can request. For a few weeks now, I have confirmed that it is

Google is slowly expanding vehicle ads to more countries. In February 2024, Google announced vehicle ads for Australia, and yesterday, as Arpan Banerjee highlighted over at LinkedIn, they are available for the United Kingdom. With the announcement, Google highlighted that vehicle ads don’t support vehicle parts, accessories, tires, and services. However, all of these, except

Since migrating from Google Merchant Center Classic to Google Merchant Center Next, the person who clicked the migration button has magically become the super admin. That is not the expected behavior. For example, I manage many accounts and do all day-to-day tasks for my clients, including migrating accounts. In these cases, my clients need to

As of August 2, 2024, Google is experiencing issues loading products in the Google Ads UI. The interface prompts you to reload, but no results appear. I recommend reporting this issue to Google Ads by clicking the help icon and selecting “Contact Us.”

In the upcoming months, Google Merchant Center will begin tracking more conversion events beyond those attributed to clicks on Shopping free listings. This expansion includes tracking conversions from clicks on Search web results and other sources. Google has made this change to provide better reporting on conversion data and to optimize the Google shopping experience

Today, Google has launched Google Shopping’s local inventory ads in over 23 extra countries. Argentina, Chile, Colombia, Finland, Greece, Hong Kong, Hungary, Indonesia, Israel, Malaysia, Philippines, Portugal, Saudi Arabia, Singapore, Slovakia, South Africa, South Korea, Taiwan, Thailand, Turkey, UAE, Ukraine, and Vietnam. What are Google Shopping Local Inventory Ads? Local inventory ads are a feature