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As of today, Google has quietly rolled out a user interface update in Google Merchant Center (GMC) that changes how merchants access settings. While this isn’t a drastic overhaul, it does affect daily navigation for anyone managing product feeds, account settings, or business information within the platform. In this article, I’ll guide you through the

In recent weeks, a new “tactic” has been making the rounds on LinkedIn, claiming to boost Google Shopping sales by duplicating product listings. These posts often promise a 500% increase in conversions with the same ad spend and show examples of how to clone high-performing products with different titles, descriptions, and images.But let’s set the

To simplify and streamline communications, Google has officially discontinued the Email Archive feature in Google Merchant Center (GMC) as of June 25, 2025. While the feature is no longer available, merchants will still be able to access essential messages, just in a new location: the Notifications tab. What Changed? Historically, the Email Archive stored a

Google has rolled out a significant update to its product title policy in Google Merchant Center, and if you’re managing Shopping Ads, you’ll want to pay close attention. What’s Changed? Google now recommends (and may soon require) that merchants prepend the product’s brand name to the beginning of the product title, particularly when the brand

Google Merchant Center has just introduced an exciting new feature, AI-powered product search filters. This update makes it easier for merchants to gain deeper insights into their product data and take smarter action to improve their ad performance. Here’s everything you need to know about this powerful new tool. What Is the New “Search for

Google has released a highly anticipated update to its Demand Gen ads: Checkout Links are now officially supported. This feature was previously available only in Performance Max and Standard Shopping campaigns — but as of April 24, 2025, U.S. advertisers using Demand Gen ads can now send users directly to the checkout page, bypassing the

As of April 2025, Google has rolled out important updates to its Merchant Center policies affecting the Energy Efficiency Class and the newly introduced Certification attribute. These changes impact how merchants must present energy-related product data, especially for advertisers targeting specific regions such as the European Union (EU), United Kingdom (UK), Switzerland, and Norway. What’s

Google has introduced new updates to the price attribute policy for Merchant Center users, clarifying how pricing—especially discounted or promotional pricing—should be presented in product data feeds and on landing pages. The new policy is to improve the user experience by ensuring pricing consistency across ads and websites and simplifying policy compliance for merchants. Key

Google recently updated its shipping policy in Google Merchant Center, allowing merchants to set the minimum handling time to 0 days. This change will significantly improve consumer decision-making and increase potential conversions. What Has Changed? Previously, the minimum handling time you would set in your Merchant Center shipping settings was 1 day, even if you

In a recent update from Google Merchant Center, advertisers should note two important changes related to the condition attribute—especially if they’re running ads across YouTube surfaces or promoting vehicle listings. 1. Condition Attribute No Longer Shown on YouTube Surfaces Previously, the condition attribute (e.g., new, used, refurbished) was excluded from showing certain ad types like