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Google has recently updated its product title policy in Google Merchant Center, and it’s worth taking a closer look at what has changed and its implications for merchants. When reviewing the policy, I noticed that the section around brand usage in product titles has been modified. Previously, the guidance suggested that if you sell products

Google has recently rolled out a significant update to its policy on unit pricing measures, which will impact many merchants advertising through Shopping ads and free listings. What Changed? Until now, adding the unit pricing measure attribute has been mostly optional. In fact, the only place where it was consistently required was in Germany for

In 2025, Google doubled down on its verification processes for Merchant Center accounts. Because of widespread abuse, drop shippers, misleading storefronts, and low-quality merchants, Google is introducing stricter rules. One of the newest (and most demanding) changes is the requirement for video verification of business identity when requesting a review after suspension. This article explains:

Google has quietly added something exciting to the Merchant API. While the principal announcement was about transitioning from the Shopping Content API to the new Merchant API, tucked away in the documentation is a hidden feature: AI-powered text suggestions in Product Studio. At the time of writing, this is only available through the API. In

1. ✅ Overview of the New Policy In September 2025, Google will update its Political Content Policy, specifically for Google Shopping ads in the European Union, aligning with EU Regulation 2024/900 (“Transparency and Targeting of Political Advertising”). Under this policy: 2. 🛑 Who Counts as a Political Actor? The policy covers: 3. ✅ Which Ads

As of July 2025, Google has announced a significant update to how tax settings are handled within Google Merchant Center (GMC). This change simplifies the process for U.S. merchants by eliminating the need to manually configure tax settings within your Merchant Center account or product data feed. Instead, Google will now automatically calculate tax based

Google’s Website-reported Autofeeds offer a streamlined method to automatically import your in-store inventory data into Google Merchant Center—no extra feed files required. How It Works 🛠 Requirements & Setup From Google’s documentation (support.google.com): Implementation steps: 🌐 Compare with Other Local Inventory Methods Google offers five ways to add local store inventory to Merchant Center via

As of today, Google has quietly rolled out a user interface update in Google Merchant Center (GMC) that changes how merchants access settings. While this isn’t a drastic overhaul, it does affect daily navigation for anyone managing product feeds, account settings, or business information within the platform. In this article, I’ll guide you through the

In recent weeks, a new “tactic” has been making the rounds on LinkedIn, claiming to boost Google Shopping sales by duplicating product listings. These posts often promise a 500% increase in conversions with the same ad spend and show examples of how to clone high-performing products with different titles, descriptions, and images.But let’s set the

To simplify and streamline communications, Google has officially discontinued the Email Archive feature in Google Merchant Center (GMC) as of June 25, 2025. While the feature is no longer available, merchants will still be able to access essential messages, just in a new location: the Notifications tab. What Changed? Historically, the Email Archive stored a