Tips

If you have migrated to Google Merchant Center Next, you might have noticed that you can not add any existing Google sheets, like you could with Google Merchant Center Classic. I am sure when enough people complain about this that Google will add this feature. In this article, I will explain how to submit an […]

I will start a series of articles and videos exploring improvements you can implement in your business, Google Merchant Center & Google Ads; this will be the first part. For this topic to be effective, you need to ensure that all out-of-stock products are kept in the data feed. The details I explain below will

With so many annotations, it’s easy to get lost in what you must do to apply them. An annotation on Google shopping ads or free listings is basically tags or highlights that show up within the product box details. Having these annotations allows you to highlight specific details so that you can separate yourself from

As of two weeks ago, you can no longer add manual shipping rates using the Google and Youtube app in Shopify. In Google Merchant Center, you will get a message saying Shopify handles Shipping (Delivery) settings, but there is no button to add your shipping rates. Solutions? There are two ways forward. Option 1 (untested):  Disconnect Shopify in the apps

By default, in Google Merchant Center, there is no way to use Pmax performance data; while Google does show the data in your reports, it does not show the data at the product level. By having PMax data on a per-product level, you can, for example, split your campaigns up between best-performing and low-performing campaigns,

This article is strange, as I always assumed Google would be using the shipping handling times on shopping ads and free listings; it seems that was not the case. Starting on 9th April 2024, Google will use the min_handling_time and max_handling_time to show the delivery estimates to consumers on all shopping ads and free listings accurately. I review hundreds

Relevant Keywords When crafting your ad campaigns, it’s essential to integrate keywords related to the Chinese New Year. This could include terms like “Chinese New Year Gifts”, “Lunar New Year Sale”, or more specific phrases like “Year of the Dragon” (for 2024). These targeted keywords help reach the audience looking for festive deals and gifts.

You might have received an email titled Google added xx products from your website to Google Merchant Center, if so you might want to disable this feature. If you already have a primary data feed in Google Merchant Center, turn off the website feed immediately or risk getting suspended for abuse of ad network / double listing.

The latest iteration, Google Merchant Center Next, is still in beta. And while any update or overhaul of a system brings potential improvements, there can also be some drawbacks. Key Features Missing in Google Merchant Center Next Google Merchant Center Next, despite its advancements, lacks several features that were previously available and critical for optimizing