FeedArmy

Google’s AI surfaces are changing how shoppers find products. AI Overviews and AI Mode in Google Search are no longer future features. They are live, in use, and pull product data directly from your feed to generate answers for shoppers. If your feed is incomplete or poorly structured, your products will not show up in […]

If you’ve been following my content here on FeedArmy, a lot of what I’m about to cover will sound very familiar, because I’ve already talked about most of it. That’s not me being smug; that’s the whole point. The merchants who watch this space closely are already prepared, while everyone else is just now scrambling

I want to talk about something that’s been coming up a lot with my clients lately. It’s not about Google Shopping feed errors or conversion-tracking issues; it’s about lawsuits. And I know that sounds dramatic, but hear me out: US merchants are getting hit hard right now, and most of them never saw it coming.

Google has quietly introduced a small but interesting update in the Promotions UI of Google Merchant Center: a Download option that appears when setting up new promotions. While this may seem minor, it’s worth taking a closer look at what it does and what it might mean for the future of promotions management. Where You’ll

Over the past few weeks, several Shopify merchants have noticed a change in how the Google & YouTube app reports conversion values to Google Ads. Specifically, since the beginning of September, conversion values have started to include VAT (or tax), which has confused merchants, resulting in inflated conversion reporting and inaccurate ROAS data. The Issue

Today, I want to share an interesting update I came across in Google Merchant Center promotions. This feature wasn’t officially announced, but it was discovered by Gabriel Benadeti, who kindly shared a screenshot. After investigating the matter myself, I noticed some exciting additions worth discussing. A New Marketing Method – Google Wallet When you head

Google has recently rolled out significant updates to its price attribute policy in Merchant Center, changes designed to improve pricing transparency and consistency across regions, particularly as various countries adapt to new import-duty regulations. Here’s what you need to know to stay compliant and competitive. 1. What’s Changed in the Price Attribute Policy? 2. Regional

If you’ve recently noticed that products removed from your feed are still showing in your Google Merchant Center (GMC) account, you’re not alone. This unexpected behavior can be puzzling, especially if your feed is correctly updated. The likely culprit? A feature called Product Protection. What Is Product Protection in Google Merchant Center? Product Protection is

Google Merchant Center has introduced a new attribute: maximum retail price [mrp], starting in the Indian market and currently applicable only to free listings. This article will guide you through everything you need to know about implementing MRP correctly, including key pitfalls to avoid and how it impacts your product feed strategy. 🔍 What Is

Google has announced a significant policy change that will impact merchants and advertisers promoting equipment associated with the creation of tablets and capsules. Starting September 1, 2025, Google Ads and Google Shopping will prohibit ads for pill presses, encapsulating machines, and related components. The policy will be fully enforced over a 6-week rollout period, with