Google has a new requirement for product review feeds: You need to add the review_id attribute. The review ID is a unique identifier that can be used only once, similar to a product feed, with the ID attribute unique to the product itself. Effective from 8th July 2024, Google mandates the inclusion of the review id in […]
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By default, in Google Merchant Center, there is no way to use Pmax performance data; while Google does show the data in your reports, it does not show the data at the product level. By having PMax data on a per-product level, you can, for example, split your campaigns up between best-performing and low-performing campaigns,
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This article is strange, as I always assumed Google would be using the shipping handling times on shopping ads and free listings; it seems that was not the case. Starting on 9th April 2024, Google will use the min_handling_time and max_handling_time to show the delivery estimates to consumers on all shopping ads and free listings accurately. I review hundreds
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Relevant Keywords When crafting your ad campaigns, it’s essential to integrate keywords related to the Chinese New Year. This could include terms like “Chinese New Year Gifts”, “Lunar New Year Sale”, or more specific phrases like “Year of the Dragon” (for 2024). These targeted keywords help reach the audience looking for festive deals and gifts.
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If you are having trouble selecting your feed in your Google Ads standard shopping or performance max campaigns using feed labels, then the issue will be due to a missing feed label value when your data feed has been setup. In this tutorial I also explain how to edit your existing feed label in Google
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As of the last week of November 2023, Google has been sending out a lot of warnings related to invalid real number [unit pricing measure] or [unit pricing base measure].It seems to me this is the data feed that is (Shopify Google & Youtube app), for some reason, submitting strange data, regardless of the reason
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As of the 21st of November 2023, you will notice new warnings in your Google Merchant Center diagnostics tab highlighting Non Family Safe Content issues.Non Family Safe Content refers to adult-oriented products (e.g. erotic clothing, sexual enhancers or profane content). More info: https://support.google.com/merchants/answer/6150138 How To Fix? First, identify the reason, as with all of Google’s
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As of last week (mid-November 2023), you can add countries in Google Merchant Center Next using your default data feed. However, as with Google Merchant Center Classic, this setup is not recommended. Why Not? When adding countries to your default feed, you use your data feed’s default language and currency. This means if you initially
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If you enable Small Business in Google Merchant Center, you can show an annotation (tag) on your products on Google Search and Google Maps. It will also show as a result in Google Search when you choose both Web Search and the Shopping Tab filters. Why Enable? Enabling that you are a small business will
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News update April 2025: https://feedarmy.com/kb/checkout-links-now-available-in-demand-gen-ads-us-only/ The checkout link feature in Google Shopping offers a streamlined purchasing option by enabling a “Buy Now” button that adds products directly to the shopping cart and takes the customer to the checkout page. This function is beneficial for straightforward products that require no customization. However, retailers should use caution:
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