Find Your Google Ads Account ID
Log in to your Google Ads account and in the top right corner, you can find your account ID.
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How To Download Google Adwords Table Data
You can download the contents of your table data from any campaign, ad group, product group, search terms and many more areas. First login to Googel Adwords and choose from the tabs below the new UI or the old one. Now add all the columns you want to download. Using the new UI go to …
Google Showcase Ads, Setup Guide & How It Works
In this article, I will delve into the new Google showcase ads. This article will cover both what it is, the benefits, and how to set it up. Benefits The benefits of using showcase ads are : Discovery Ads Showcase ads are triggered when a generic search term is searched, as the customer is unsure …
New Competitive Metrics in Google Shopping – Absolute Top Spot
As Google Shopping is growing into a larger marketplace, we merchants, agencies and alike require more comprehensive tools to further improve our advertising efforts. It’s therefor great to see that a new feature has been added to Google Adwords which allows us to see your top position percentage. Before we begin, this feature is only …
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Calculate Return on Advertising Spend (ROAS) For Google Shopping
When advertising on Google Shopping, it is imperative to know your targets. Every advertiser should begin advertising based on the return on investment, as this allows the business to survive and grow. By using the return on advertising spend (ROAS) as your target, you will be able to enjoy both profits and sales at the …
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Different Types Of Google Shopping Remarketing Ads
When it comes to remarketing Google offers a wide range of ad formats, these are product image ads (dynamic), responsive ads or a plain static image ad. Each of these ads are different and are designed for different purposes or requirements. The best ad format to use for Google Shopping Remarketing is product image ads. …
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Why Searching For Your Own Ads On Google Is A Bad Idea
The most straightforward way merchants check their ads is by visually checking. This is something you should never do. Inadvertently Sabotaging First and foremost, searching your ads leads to lower ranking and higher CPC. And here is why, every time you search your ads it generates an impression. Whenever an impression is triggered, and the …
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How To Disable or Exclude Products From Google Shopping
In this article I am going to explain why excluding products that are out of stock from Google Shopping is a bad idea and teach you how to do it the correct way. The Wrong Way! Lets first understand why excluding or deleting a product in Adwords, Google Merchant or the data feed has more …
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No Conversions in Google Shopping?
Having limited or no conversion in Google Adwords PLA’s (Shopping), can be extremely frustrating. Adwords Analyze your Adwords search the report to ensure your search terms are relevant. Generic or irrelevant keywords will have a negative effect on your advertising efforts. For example, if you are advertising for Blue Polo Shirts and you see in …
Google Shopping Bounce Rates
There can be three issues when it comes to high bounce rates, which are Google Ads, data feed or landing page issues. Before I explain the potential reasons and what can be done to improve. I have analyzed over 50 accounts and many more public sources which confirm that above 60% bounce rate for Shopping …