Google Ads

While you can add negative keywords to standard shopping and performance max campaigns, the steps to achieve these goals differ. Adding negative keywords is an essential part of advertising, ensuring you can achieve your goals and reduce wasted spending, resulting in a higher ROI. Adding negative keywords is essential for: Cost-Efficiency: Negative keywords help save money […]

Google Shopping Custom Labels for Google Ads is a helpful attribute that allows you to define your campaigns at a much higher level. It lets you create different asset groups (Performance Max) or ad groups (Standard Shopping). For example, in Performance Max, you can define asset groups based on ROAS, margins, seasonality, performance, etc. Using

It is very common that you would want to subdivide products into different ad groups, asset listings or campaigns. In this article I will explain how to accomplish this for both standard shopping and performance max. I will provide a guide assuming you have already setup a campaign. A popup will appear allowing you to