Google Shopping Custom Labels for Google Ads is a helpful attribute that allows you to define your campaigns at a much higher level. It lets you create different asset groups (Performance Max) or ad groups (Standard Shopping). For example, in Performance Max, you can define asset groups based on ROAS, margins, seasonality, performance, etc. Using […]
How To Segment Google Shopping Campaigns Using Custom Labels Read More »
It is very common that you would want to subdivide products into different ad groups, asset listings or campaigns. In this article I will explain how to accomplish this for both standard shopping and performance max. I will provide a guide assuming you have already setup a campaign. A popup will appear allowing you to
How To Subdivide Products in Google Shopping Campaigns? Read More »
Before publishing products to Google Merchant Center, it is essential to know the basic requirements. This article will cover a precheck list, talk about the website, and data feed requirements alongside Google Ads tips. Website Price Checkout Product Landing Page Shipping Other non-critical requirements : Do not Data Feeds Methods There are several methods for publishing products to Google Merchant Center. Below are
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