What Is Email Remarketing in Google Shopping? Email remarketing targets shoppers who visited your site or abandoned their cart but didn’t complete a purchase. These emails are personalized and often highlight the exact products the customer viewed. Research shows that cart abandonment emails can recover up to 36% of lost sales and improve conversion rates […]
Google Shopping Email Remarketing. A Complete Guide Read More »
A Guide for Small Businesses Google Shopping can be a game-changer for small businesses, allowing your products to reach millions of ready-to-buy customers. However, success requires more than just uploading a product feed and setting a budget. In this comprehensive guide, we’ll walk you through technical strategies to maximize conversions – from optimizing your product
Maximizing Conversions in Google Shopping Read More »
Compiling your organic search data within Google Analytics 4 streamlines data visualization, consolidating it all in one accessible location. To integrate your Search Console data into Google Analytics, follow the following tutorial for seamless activation. Connecting Google Search Console to Google Analytics 4 You must be an administrator to link the accounts. Setting Up The
How To Enable Search Console in Google Analytics 4 & View The Reports Read More »
In this article, I will cover all the steps required to set up a Google Ads display dynamic remarketing campaign using Google Shopping products. We will cover the following topics in this article Step 1) Setting up a remarketing tag I have already created some articles on how to implement the remarketing code for certain
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Google has announced some changes and requirements to the products feed specifications. It is important that you fully read and understand what needs to be done. Unit Pricing The unit pricing will be made available to all marketplaces to ensure a consistent pricing across the marketplace. This attribute allows you to set pricing based on
Google Shopping Requirements Starting 1st September 2016 Read More »
Google has announced it’s rolling out Google Shopping Ads on Image Search results. This will have a huge impact on increased traffic, especially for mobile devices. With mobile devices globally overtaking desktop devices, it is all but important to optimize and improve for the ever-growing landscape of mobile devices. According to Google, the mobile searches
Google Shopping for Image Search Read More »
As of May 16 2016 a GTIN (Global Trade Identification Number) which can be a EAN, UPC, IBAN, JPN is going to be required for the following countries Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, United Kingdom, United States. The general rule is that if a manufacturer has assigned a GTIN ie
Google Merchant GTIN Required From 16th May 2016 Read More »
A couple of years ago I have written several articles that explain how to build a mobile checkout on smileywar.com. These articles based on one of the best performing checkout applications I have ever built. I was very happy with the functionalities and visual aspect, but there is always room for improvement. So yesterday I have developed my
Understanding & Researching The Checkout Using Analytic Tools Read More »
When you want to publish products on Google Shopping it is important to understand the requirements when it comes to the checkout & security. The basic rule is that if you are collecting personal information than a SSL certificate is required. Lets delve into the first topic which is when you need to have a
Google Shopping SSL Requirements Read More »
Whether you are a merchant whom has advertised on Google for a long time or your about to start. A couple of days ago (Mid February 2016) the landscape for advertising in Google has changed dramatically for desktop users. In this article we explain what has changed and what you need to do to compete. Google’s old
Google Shopping Has Recently Become More Important Read More »
