Google Analytics

How To Add Google Analytics 4 (GA4) In Shopify

How To Add Google Analytics 4 (GA4) In Shopify

Google Analytics 4 (GA4) is currently not a replacement for Google Analytics Universal (GA3). GA4 is data driven and creates a different set of reports. While GA3 collects data based on sessions and pageviews, GA4 collects data based on events and parameters. GA4 allows you to automatically track events based on enhanced measurements. However as …

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Understanding & Researching Checkout

Understanding & Researching The Checkout Using Analytic Tools

A couple of years ago I have written several articles that explain how to build a mobile checkout on smileywar.com. These articles based on one of the best performing checkout applications I have ever built. I was very happy with the functionalities and visual aspect, but there is always room for improvement. So yesterday I have developed my …

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