Google Analytics

How To Add Google Analytics 4 (GA4) In Shopify

How To Add Google Analytics 4 (GA4) In Shopify

Google Analytics 4 (GA4) is currently not a replacement for Google Analytics Universal (GA3). GA4 is data driven and creates a different set of reports. While GA3 collects data based on sessions and pageviews, GA4 collects data based on events and parameters. GA4 allows you to automatically track events based on enhanced measurements. However as …

How To Add Google Analytics 4 (GA4) In Shopify Read More »