Google Analytics

How To Add Google Analytics 4 (GA4) In Shopify

How To Add Google Analytics 4 (GA4) In Shopify

Google Analytics 4 (GA4) is currently not a replacement for Google Analytics Universal (GA3). GA4 is data driven and creates a different set of reports. While GA3 collects data based on sessions and pageviews, GA4 collects data based on events and parameters. GA4 allows you to automatically track events based on enhanced measurements. However as […]

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How To Enable Search Console in Google Analytics 4 & View The Reports

How To Enable Search Console in Google Analytics 4 & View The Reports

Compiling your organic search data within Google Analytics 4 streamlines data visualization, consolidating it all in one accessible location. To integrate your Search Console data into Google Analytics, follow the following tutorial for seamless activation. Connecting Google Search Console to Google Analytics 4 You must be an administrator to link the accounts. Setting Up The

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Understanding & Researching Checkout

Understanding & Researching The Checkout Using Analytic Tools

A couple of years ago I have written several articles that explain how to build a mobile checkout on smileywar.com. These articles based on one of the best performing checkout applications I have ever built. I was very happy with the functionalities and visual aspect, but there is always room for improvement. So yesterday I have developed my

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