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You might or might not know that Google has been struggling to track conversions since the Apple IOS 14 Update launch, which prompts users to disable tracking. For users that disable tracking, only session-based conversions are tracked in Google Ads. What Is Session Based Tracking? Session-based tracking means a conversion that occurs during clicking on […]

Google has yesterday (28th June 2021) updated the policy that you no longer need to show payment methods on the website prior to entering the checkout. Initially, you needed to show the payment logos in the footer of your website and underneath the add to cart button, along with billing terms and conditions. However, you

Ever since Google introduced WebP image formats, which are a much smaller and lighter image format than jpg or png, Google Merchant Center did not support this image. You can now use WebP images for the main image_link and additional_image_link. The primary purpose of WebP images is to speed up your website. Lighter images equal

Initial policy confirmation was on 8th June 2021. Starting from August 2nd, 2021, Google will relax the contact detail requirements. Source: https://ads-developers.googleblog.com/2021/06/important-changes-to-google-contact.html Re-confirmed policy update (10th July 2021) : https://support.google.com/merchants/answer/10599909 Before the policy update, you required a minimum of 2 contact points on your website. Starting from August 2021, you only need 1. Which Contact

As of March 27th of 2021, Google enforces stricter requirements for quality websites, i.e.: editorial guidelines and professional requirements. Since April 2020, Google has already adopted the need for quality websites with high enough trust signals. It is now going one step further. Source: https://support.google.com/merchants/answer/10670168 What Topics Revolve Around Website Quality Popups Generally, PopUps are

Starting on 18th May 2021 all ebook listings will be disapproved. Source: https://support.google.com/merchants/answer/10524536 Remove all ebooks from your data feed listing to prepare Google’s Policy changes. This policy applies to all Google Merchant Center channels except for Free Listings. This means you can continue to receive free clicks for eBooks, just not for Shopping Ads,

Want to scale up your sales by 31%? Google is now partnering with Glopal for cross-border shopping. Going Global With over 3.4 billion people on the internet every day, reaching these users is extremely important. Selling abroad helps your business grow and prosper. By accessing more customers with more significant sales potential helps you reduce

Starting from the 1st of April 2021, Google will remove the Showcase Shopping ad group ads. No need to worry. Google Shopping Showcase Ads will be part of the regular shopping campaign. Showcase Shopping ads are carousel ads that allow you to show a range of products instead of a single product listing. This is an

Starting from 6th April 2021, Google will begin reviewing the price match between the data feed, website, and checkout. Before this policy, Google will only be checking if the prices matched between the data feed and website landing page (visually and structured data). Make sure that the prices are always accurate! What Happens When It’s

For many years Google Ads community product experts, including myself, have all informed merchants that if you want to list products on Google Shopping, you could not list on Amazon, eBay, Etsy or any other marketplace at the same time. Otherwise, this would violate a policy called abuse of ad network.  Why? When you list on