In some cases, enhanced conversions may not be available to you in Google Ads. You must have the following to be able to use enhanced conversions.
- Sitewide tagging using Google Analytics or Google Tag Manager
- A conversion action using Purchase as your goal and action optimization
- The ability to add customer data submission, at least the email address
Enhanced conversions will not be available if your business is related to a sensitive category.
Sensitive categories include:
- Interest or participation in adult activities such as gambling, sexual encounter dating, sexualized theme dating, sexual entertainment, pornography
- Sexual behavior or orientation
- Racial or ethnic information
- Political affiliation
- Trade union membership or affiliation, such as trade union membership purchases
- Religion or religious belief, such as people’s affirmative information on religion or religious beliefs
- Negative financial status or situation, such as information indicating that a user has a low credit rating or high debt load
- Health or medical information, such as purchases of medical services, prescription drugs or medical devices
- Status as a child under 13
- The commission or alleged commission of any crime, such as information indicating that a user has a criminal record
- Divorce or marital separation, such as transactions related to divorce counseling
- Any other products prohibited by the Google Ads policies