Created on 14 January, 2022
Why Enhanced Conversions Are Not Available In Google Ads

Why Enhanced Conversions Are Not Available In Google Ads

In some cases, enhanced conversions may not be available to you in Google Ads. You must have the following to be able to use enhanced conversions.

  • Sitewide tagging using Google Analytics or Google Tag Manager
  • A conversion action using Purchase as your goal and action optimization
  • The ability to add customer data submission, at least the email address

Enhanced conversions will not be available if your business is related to a sensitive category.

Sensitive categories include:

  • Interest or participation in adult activities such as gambling, sexual encounter dating, sexualized theme dating, sexual entertainment, pornography
  • Sexual behavior or orientation
  • Racial or ethnic information
  • Political affiliation
  • Trade union membership or affiliation, such as trade union membership purchases
  • Religion or religious belief, such as people’s affirmative information on religion or religious beliefs
  • Negative financial status or situation, such as information indicating that a user has a low credit rating or high debt load
  • Health or medical information, such as purchases of medical services, prescription drugs or medical devices
  • Status as a child under 13
  • The commission or alleged commission of any crime, such as information indicating that a user has a criminal record
  • Divorce or marital separation, such as transactions related to divorce counseling
  • Any other products prohibited by the Google Ads policies

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