Relevant Keywords When crafting your ad campaigns, it’s essential to integrate keywords related to the Chinese New Year. This could include terms like “Chinese New Year Gifts”, “Lunar New Year Sale”, or more specific phrases like “Year of the Dragon” (for 2024). These targeted keywords help reach the audience looking for festive deals and gifts.
Chinese New Year Google Advertising Tips Read More »
Today, on the 21st of December 2023, Google announced an update to its policy regarding Product Identifiers. Previously, Google’s policy was stringent regarding submitting product offers without barcodes. If a product was submitted indicating that a unique product identifier did not exist for a product, but there was evidence to the contrary, the offer would
Policy Update – Product Identifiers No Longer Disapproved in Google Merchant Center Read More »
Google has recently introduced a new feature in its Merchant Center, aimed at enriching the browsing experience for shoppers. Still in its beta phase, this new metric is a component for getting your Top Quality Badge. While it may not significantly impact earning the badge, it’s good to start working on an implementation for retailers
New Feature: Browsing Experience In Google Merchant Center Read More »
If you are having trouble selecting your feed in your Google Ads standard shopping or performance max campaigns using feed labels, then the issue will be due to a missing feed label value when your data feed has been setup. In this tutorial I also explain how to edit your existing feed label in Google
How To Add A Feed Label in Google Merchant Center Read More »
As of the last week of November 2023, Google has been sending out a lot of warnings related to invalid real number [unit pricing measure] or [unit pricing base measure].It seems to me this is the data feed that is (Shopify Google & Youtube app), for some reason, submitting strange data, regardless of the reason
How To Fix Invalid Real Number Unit Pricing Measure in Google Merchant Center Read More »
Starting in early 2024, you can no longer choose first-click, linear, time-decay, or position-based conversion models. Only data-driven or last-click attribution models will be available when setting up conversion models from Google Analytics in early 2024. Once Google has changed your attribution model and you no longer want to use data-driven, you can change the
Attribution Model Changes in Google Merchant Center Read More »
As of November 2023, Google no longer allows E-juice for shopping ads or free shopping listings. E-juice is a liquid used inside e-cigarettes, also known as vape juice. Because e-cigarettes are considered dangerous products, Google has updated its policies and disallowed all e-juice listings.
E-juice Not Allowed On Google Shopping & Free Listings Read More »
As of the 21st of November 2023, you will notice new warnings in your Google Merchant Center diagnostics tab highlighting Non Family Safe Content issues.Non Family Safe Content refers to adult-oriented products (e.g. erotic clothing, sexual enhancers or profane content). More info: https://support.google.com/merchants/answer/6150138 How To Fix? First, identify the reason, as with all of Google’s
How To Fix Non Family Safe Content In Google Merchant Center? Read More »
As of last week (mid-November 2023), you can add countries in Google Merchant Center Next using your default data feed. However, as with Google Merchant Center Classic, this setup is not recommended. Why Not? When adding countries to your default feed, you use your data feed’s default language and currency. This means if you initially
How To Add Countries in Google Merchant Center Read More »
As Google is slowly adding more features that already exist in Google Merchant Center Classic, today, I noticed that Google has added two new features in Google Merchant Center Next. Business Logos and Colors for Ads Previously, this was called branding. Google is now calling it Business Logos and Colors for ads, which you can
Brand Logo & Checkout Links Now Supported in Google Merchant Center Next Read More »
