Suppose your Performance Max campaign displays an error for “destination not working” due to an updated expanded URL. In that case, updating the ad assets with the new URL may not be enough to resolve limited performance issues. Based on my experience, here’s a practical guide to address this problem. First, update your ad assets
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Google has unveiled its loyalty program for merchants operating in Japan. This new initiative, integrated into the free listings feature, empowers merchants to offer redeemable points benefits to their customers across various Google platforms, including Search, Wallet, and Maps. Merchants who list their products in Japan via free listings can now participate in this innovative
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Great news for Australians and Canadians: Product Studio, an AI image tool, is now available in Google Merchant Center. Make sure you have understood the legal details regarding metadata in images. You can get started by going to Google Merchant Center Next
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By default, in Google Merchant Center, there is no way to use Pmax performance data; while Google does show the data in your reports, it does not show the data at the product level. By having PMax data on a per-product level, you can, for example, split your campaigns up between best-performing and low-performing campaigns,
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Rob discovered an issue with Google Ads Settings in our Google Ads community. When using the new UI in Google Ads, if you hover over your standard shopping campaign and click on the gear icon, the settings will not load for some time now. The workaround is to first click on your campaign from the
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Teeth whitening products policy update (February 2024) Teeth whitening products with up to 6% hydrogen peroxide or related chemicals are now permitted in the UK. This updates the previous limit of 0.1%. This change affects both Shopping Ads and Free Listings. Google’s goal is to safeguard customers from potentially harmful or ineffective products. Sellers should
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A significant update that demands attention comes from Google in February 2024, concerning using AI-generated images within the Google Merchant Center and its Product Studio feature. Understanding the Change Google’s Product Studio feature, accessible through the Google and YouTube app for Shopify and in Google Merchant Center Next, now mandates a critical guideline for AI-generated images.
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This article is strange, as I always assumed Google would be using the shipping handling times on shopping ads and free listings; it seems that was not the case. Starting on 9th April 2024, Google will use the min_handling_time and max_handling_time to show the delivery estimates to consumers on all shopping ads and free listings accurately. I review hundreds
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Starting in February 2024, advertisers in Australia will have the opportunity to use vehicle ads to promote their cars on Google Shopping. This new feature will eventually be expanded to other countries as well. Vehicle ads are a type of advertisement that focuses on performance and can be seen across different channels. They are specifically designed
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Google has recently launched a new attribute named “bulk price,” designed to enable merchants to display additional pricing details for bulk purchases. This development addresses a long-standing issue faced by wholesalers who have struggled to represent bulk pricing accurately on Google’s Shopping. In the past, many merchants could not communicate that products were available at
How To Add Bulk Price In Google Merchant Center / Shopping Read More »
