This article is written to educate merchants in avoiding policy violations, misconceptions, wasting money and big headaches 🙂
Simple answer, no you can’t. Google Shopping requires you to claim the website. As you are not the owner of Amazon.com, you can not claim the website.
Yes, this is very possible, this is because Amazon is advertising on the merchant’s behalf. They manage there own advertising and there is no control over how or when this is done.
If you plan to set up your own website, or you already have one. And your products are advertised by Amazon on Google Shopping, then you can not advertise your own products again on your own site, if Amazon is advertising your products. This is because it violates the unfair advantage policy.
You need to choose one or the other, but not both. Or an alternative solution
What you can do is split your products up, sell a selection on Amazon and a selection on your own website.
Essentially you can sell everything on your website, simply make sure that you do not advertise the products that are available on Amazon.
Yes, merchants violate policies all the time, however, all violations will eventually get caught and the merchant will get suspended.
This would be the best option. If Amazon stops advertising your products on Google Shopping, then you can advertise your own website. However, as you have no control over these ad placements, you will never be 100% sure. So taking their word on it will not be the best option.
For example, if Amazon does place an ad of your product and you get suspended by Google. You can not get your account unsuspended.
No, Google shopping requires the payment gateway to be on your own website or using a 3rd party payment gateway. You can not have the add to basket button redirect to a different site. Only the checkout payment can be redirected to a 3rd party payment gateway.
I have one client that was heavily advertising and focused on increasing there own Amazon store. While they had great successes and with profit, from the beginning I mentioned that any ad spent towards 3rd party sites are wasted! You might think, how is this possible when the client is successful?
When advertising, you are spending money, essentially investment. This investment needs to be maximized. One dollar spent towards your own website has greater value than one dollar on your Amazon store.
Common forgotten values are retention, loyalty, trust factor, personalization, social retargeting, attribution model, brand awareness, etc… All these values are lost when not advertising your own site.
Also advertising towards Amazon, will stop gaining a benefit when a customer starts clicking on other products. You do not have any further value. So you can only hope for direct sales.
If you advertise instead on your own website, you start to open up lots of doors. The customer can now click on other products within your own site. You gain remarketing data, to use for advertising or expanding on affinity or similar audiences. You build up a trust factor, personalization. More essential, you are creating brand awareness, customers will start to recognize your brand.
So with this client success story, after 1 year of trying to convince them, I was able to stop all their amazon ads (During this period I was only advertising Shopping on their own site). This was also only possible due to my demonstration of how successful I was in growing their own website’s sales. Now already working 2 years with this client, we are continuing to see growth time over time.
I care about my clients business and having a client waste huge amount of money on setup, fees, time, etc… Does more damage to the business, then from the get-go following policies.
Also by attempting to set up and advertise on Google Shopping, then getting suspended, will mean you are banned for life. So if you ever change your business strategy in the future, you will not be able to advertise on Google Shopping.